There are three things in life. The things you know, the things you don’t know, and the thingsyou don’t know you don’t know.
That last one can get you into serious trouble!
It was also me about 7 years ago when my first business failed and I started over with and launched a new business, my custom jewelry brand..
Trembling, terrified and pretty much hiding under a rock was how you could describe me at the time. I was chartering territory I had never covered before.
I knew that my new business model was going to be very different and that leveraging my online presence was best way to reach my DREAM clients.
The Problem: I just didn’t know how to do it.
Only about 5% of my sales were direct to consumer at the time and the only people who purchased on my website were the customers who already knew me.
That’s great. I wanted to keep those people, but I also knew that if I wanted to grow and sustain my business, I needed some fresh blood.
Luckily, an email showed up in my inbox from a friend about a program that changed my life(I’ll tell you more about it a little later).
If you’re anything like I was back then, there are a bunch of questions buzzing around in your brain when it comes to improving your business.
You’ve made some money already (yay!), but now you’re wondering what’s the best thing to do with it.
In today’s show I’m excited to share with you how I invest in my business today and where I wish I had spent money early on!
This episode is going to be super awesome because we just finished up our Jewelry Brand Makeover Bootcamp and I know a lot of you had questions about this!
So let’s dive in!