I've heard this story a thousand times…
And it never gets old.
A guy wants to start a podcast.
He does some research.
Buys a course or two.
Dives in and thinks he can do it all himself.
Which makes sense, because he built his business with his own two hands.
So a podcast should be no sweat at all.
He gropes his way around like a blindman in a doorknob factory.
And finally gets his show on the air.
Then he waits.
But nothing happens.
No time to keep going.
Because [obviously] podcasting doesn't work.
That's what they call, “Podfade.”
And it happens to the best of us.
Especially when you do it all yourself.
This is common, especially with guys who really know their business.
They think they need to have their hands in everything.
Or else it won't work.
But it doesn't have to be that way.
If you find the right team.
You can let go.
Focus on the things you do best.
And let everyone else do the rest.
I've got a story for you.
It's about a guy who was a control freak in his business.
He tried podcasting once on his own.
But it didn't work out.
When he decided to give it another go, because his audience was asking for it…
He got smart and teamed up with The Podcast Factory.
Now he's making more products and sales than ever before.