I'm about to lose my membership in the “marketers club” when I tell you this.
But I read Cialdini's Influence for the the first time ever today.
I've read little bits here and there researching online.
But today was the first day I read the entire book from front to back.
I'm glad I finally read it because there was some dark phycological stuff explained inside.
I took some sketch notes and did a quick video recap of what I learned.
You can download my notes and watch the video at https://thepodcastfactory.com/robert-cialdini-influence/