“I watch how the moon
sits in the sky in the dark night
Shining with the light from the sun
And the sun doesn't give light to the moon assuming
The moon's going to owe it one
It makes me think of how you act to me
You do Favors and then rapidly, you just
Turn around and start asking me about
Things you want back from me
I'm sick of the tension, sick of the hunger
Sick of you acting like I owe you this
Find another place to feed your greed
While I find a place to rest”
I don't know if I've ever told you this, but Linkin Park is my favorite band of all time.
And these lyrics have always reminded me of how people use and abuse the “Law of Reciprocity.”
They pretend to do you favors always thinking about what they want from you.
This isn't how the law of reciprocity is supposed to work.
But you can't fight the psychology behind it.
When you do something nice for people, they almost always want to do something nice for you in return.
And like my friend Bob Burg once told me, “Giving is as important as receiving.”
That's why inside the next issue of my Podcast Mogul Newsletter I show you how use the law of reciprocity the right way.
You give your audience a gift.
And you allow them to give you something in return.
It's not manipulative, but it is strategic.
It all starts on page 5.
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