Highlights from this episode include:
Ask yourself this question BEFORE you discount (5:47)
This issue may be more important to your customer than price (6:28)
If you can show your clients this one thing, they won’t care about price anymore (6:54)
Discount or not, you can only sell to these specific customers (7:07)
When your potential clients start talking about this… it’s time to sell (7:51)
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