What's up? I'm Rachel Spiewak and this is Rock Your Tribe Radio where community, fun, social media and business collide. I firmly believe that parties are the answer to all of life's problems. Seriously. Building a community, bringing people together for a common purpose and serving them, that's your mission as a business owner. Let's make it happen. It's time to rock your tribe.
(00:28): Welcome to the show show it's show number 30, and it's time to bring season. Number one of rock your tribe, radio to a close. Yes, this is the final episode. Is it the last episode ever? Only in the future knows we've come so far together. And it's only fair that I finally admit that recording. This was not easy. Most of the recording was done in my closet, partly to hide from my family. And partly because it's a pretty good recording booth humble beginnings. Right? But let me tell you about the power of podcasting writing and recording these weekly shows, especially before I started interviewing clients and collaborators, it helped me take what I do instinctively with digital community building and put it into a methodology that I can easily communicate. In other words, producing this podcast made my business better and it made some other businesses better too.
(01:20): There's one example that I love to talk about our episode with CC Reagan twining about explosive growth and engagement helps my hypnotherapist friend Glenn Mitchell make just a few tiny tweaks to his Facebook group, where he suddenly started signing up clients on a daily basis. The episode I've shared the most is our brand world episode with Haley Shane Slayer of boring brands. That one is essential listening for all Facebook group and digital community admins who want their group to stand out among this sea of millions of other digital communities and Facebook groups. There was a wave of posts on LinkedIn just a few months ago while I was mid podcast season, where there was a lot of backlash against receiving messages where the sender asked, can I pick your brain? The two most popular reactions seem to be go away or here's my payment link. My response to, can I pick your brain is sure what's on your mind.
(02:14): Oh, it's this topic I covered in my podcast. Here's the link. Give it a listen. And if you have any questions later, join my Facebook group and ask me in there. What podcasting taught me about digital community is the value of creating your bank of evergreen content and all the ways that you can leverage it. So you never have to send anybody packing for the crime of just asking you a question. The best part about this podcast was interviewing my clients and collaborators. We heard them describe my methodology in their own words. They demonstrated their results that they got from implementing my strategy and they showed how it was in alignment with their strategies from Hannah Walker, sales consultant and former sales executive with Siemens to Alex Aldis business management consultant. I found that my community strategy really is the future of business. And in talking with Amy Fazio, nonprofit consultant and social justice champion, Italia Mussa, I found that this community strategy that I originally developed in real life and converted to the digital space works across intersecting purposes.
(03:21): You can build movements with this stuff. The world is on the precipice of a big, big change. Maybe it's more accurate to say the changes here. We've been running on unsustainable systems for a long time, employment, transportation, and healthcare, food, and water distribution energy. If we look at just employment through the lens of the pandemic, it's easy to see that unsustainable systems are at the end of the line. For example, no one wants to work for terrible wages, especially if it puts them into contact with people who are going to treat them like crap and expose them to a virus. And so there's a shortage of workers in America right now. I can see it with my high schoolers school bus situation. So maybe typical protests don't directly affect change in America, but staying home sure does. Because now we're starting to see somewhat competitive wages being offered by those low wage paying jobs.
(04:19): But it's obvious we can't carry on doing things as they've always been done, at least in the industrial age. So if the old systems are falling away, what do we do? We design a new future. The kind we want to live in, what I'm positing is that the pathway to a bright future is to look at ancient knowledge. That's what community is. What I'm talking about is actually old as dirt. Why is community so special? Why does it work across sectors? How does it tie purposes together? Why are my clients so successful? Because community is what we're meant to do as humans. Community is the algorithm programmed into humans. So we instinctively work together to solve complex problems. I'm here to remind us how to do what we're meant to do. Did I get kind of deep with it? Well now you know how I really feel? And on that note, I'm going to sum up for you, the rock, your tribe methodology, our seven steps to rocking your digital community for your business,
(05:23): Rocking a digital community. That's the future of marketing. Do you want to get ahead of the curve? Let me show you how to use real life, community building strategies to grow your brand, your authority, and your army of marketers. Head over to rock your tribe.com to send me a message. Let's get this party started.
(05:41): Number one, know your who and your why? Who is your tribe? Why should they hang out with you and with each other? What's the purpose of creating a gathering place for them. Number two, give people, you connect with a place to like a Facebook group. So you're talking on clubhouse or posting on LinkedIn or giving a Ted talk, refer your tribe members back to your community headquarters, where you can hang out with them. Number three, design your community as your brand world, the community experience into something that feels like numbers are inside your brand. Go check out our brand world episode to find out what that looks like and how to do do it. Number four, start relevant conversations in your community. One of the big mistakes I see community admins making is posting way too much. Instructional content, 10 that nobody cares about. They call it value giving value, and guess what?
(06:38): The community unity is the value. And all you really need to do is start conversations that you care about. Having for more about this topic, check out our episode, Facebook group mistakes. It's a community, not a classroom. Number five only share value that your community is asking for. So along those lines, same lines as it's a community, not a classroom. There will be times when it will make sense to share instructional content with your community and you don't need to do it every day. Just let your community members I'll ask you things. Let them ask those brain picking questions, find out what they want to know, what questions are trending. Use that information to develop your evergreen instructional posts and podcast episodes. Number six, comment back on your members. Comments, you can add follow up questions and you can tag other members when you see an opportunity to help them connect with each other.
(07:31): Most of the teaching I've done in my Facebook group happened in the comments on my daily conversation posts. If I see a comment that looks like it would be a great piece of content. I'll tell the person who wrote it, Hey, go post that on your profile. This has helped my members get clients and I'm a hundred percent positive that it wouldn't have played out like that. If I had written in instructional post instead, and number seven, let's not forget about the money part. Don't wait to sell. You don't need to meet a certain threshold of community members. Before you start talking about your offers. A whole bunch of my clients started selling their books programs with less than a hundred members in their group. For more on that, this idea, check out our episode, seven ways to monetize your Facebook group. So take that and run with it.
(08:17): And if you need help, well, you know where to find me get in my Facebook group. Brock your tribe, community building for entrepreneurs. I'm recording this right now on the Saturday night, before my August, 2021 round of live video, Palooza kicks off on Monday. By the way, lively audio Palooza is where you're invited to go live in my Facebook group for five minutes to introduce yourself and tell us about your business and your face. So you're hearing this episode on the Tuesday after that event wraps up, even though I'm recording this on the Saturday before, before it kicks off, did you follow all of that mean either? And right now we have 267 business owners registered for the event. This is all going down in my group where we have almost 2000 members. It feels like I'm about to go back out on stage. Again, like I used to, when I DJ'ed for a living, I got the pre-show jitters, but this time it's different by pulling clients and collaborators into my world.
(09:16): Especially through this podcast, I've built a support squad for this event and mastermind Alliance, a micro-community that includes two as tech support and seven as ambassadors or hype Queens as they've dubbed themselves. In fact, eight out of these nine incredible business owners are featured on this podcast. So before I leave you, because I got to go get into hair and makeup before the curtain goes up and the spotlight's turned on, I want to shout out my live video Palooza team, Natalia Mussa, Hannah Walker, Sumita Jane, Alex Aldis, Katie McGuire, Miramar, Louie Sisi, Reagan, twining, Shantae, Hudson, and Amy Vizio without you. There is no me
(10:03): And that goes for you too. My podcast listener. I hope you enjoyed this ride as much as I did. And if you're looking for me and you want to talk about anything you heard here, join my Facebook Group, rock your tribe, community, building for entrepreneurs and let me know. Yes, you can pick my brain. Thank you so much for being here and as always you rock,
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