Why do so many people think podcast lead generation will work for them?
Maybe it's because all the GuRoobs paint a pretty picture and tell you that podcasting is great lead generator.
Perhaps it's because guys like John Lee Dumas make it look easy.
Maybe it's because they want to believe it.
Unfortunately it's not that way.
Here's what Dean Jackson from the “I love Marketing Show” said about podcast lead generation:
“Podcasts suck for getting leads, but they're great for converting them.”
The Truth about podcast lead generation
I've seen it time and time again.
People get into podcasting thinking it'll be a great lead generator for their business.
They don't have enough listeners.
Their content isn't interesting.
There's no call to action and no plan to get more listeners.
They haven't figured out a way to turn listeners into leads.
And they fail miserably.
It's not their fault.
No one told them starting a podcast to get leads was a bad idea.
Something better than podcast lead generation
If you're thinking about starting a podcast to get more leads, don't do it.
There's a better way to use podcasts in your sales funnel.
Instead of focusing on podcast lead generation why not use it for converting leads you already have?
Our most successful clients use podcasting strategically in their sales funnel.
There's nothing worse than showing up on a sales call having to sell yourself too hard.
The best way to avoid that is by using your podcast episodes to educate and indoctrinate your prospects before you talk to them.
One simple way to do this is to give them “homework” when they book a call.
On your thank you page you can tell them to listen to a couple of episodes before they hop on the phone with you.
Make sure the episodes you have them listen to handle the most common objections you get.
When do this prospects will show up on calls pre-sold and ready to go.
You'll spend less time handling objections and more time answering questions and closing deals.
Podcast lead generation – Recap
Like a wise man once said, “Podcast suck for getting leads, but they're great for converting them.”
Instead of focusing on podcast for lead generation, why don't you use it to convert the leads you already have?
Make your sales calls friction free by using podcasts in your sales funnel.
After someone books an appointment with you, give them a couple of shows to listen to.
This “homework” will have prospects showing up educated and indoctrinated so your calls are smoother.
You'll spend less time selling yourself.
And more time answering questions and closing deals.
Forget about podcast lead generation
In the last 10 years me and my team at The Podcast Factory have helped 34 experts create podcasts that convert more leads into buyers.
Our experts have become influential leaders using our Direct Response Podcast™ framework.
Want to know how you can plug this system into your business for faster sales?
Book a call with me and I'll give you the podcasting action plan you need to hit your goals.
Schedule your call at http://ThePodcastFactory.com/difm/
