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Entrepreneurs know that to succeed in business, you need leads. And it’s a lot easier to land “warm leads” who are familiar with you and your services. 

That’s why you need a Lead Magnet. This is a valuable item that attracts leads. You give it to your website visitors —for free— in exchange for their contact information.

But what works as a lead magnet? And what should it include so that people want to work with you?

In this episode, I break down the benefits of a lead magnet, options for creating your own lead magnet, and the ultimate formula that you can use to generate new leads today.

Don’t let your website visitors come and go without something to remember you.

Listen now to discover how to create your own lead magnet

Show Highlights Include:

  • Four common lead magnets that you can customize to draw in leads from your market (1:21)
  • Why you have to create a lead magnet that solves problems (even if it means they might not need your help later) (1:36)
  • The perfect formula to attract starving customers while promoting your own brand (1:52)
  • How to use your “Up-Down-Up” story to build authority with your audience (2:36)
  • The four types of learners and how to create your lead magnet to speak to each of them (3:08)
  • How to add your call to action at the end of your lead magnet so that prospects know exactly how to reach you (3:22)

If you want to know how to get 50-100 leads for your coaching business every single day, head over to https://GetDailyClients.com to grab our free Paid Ad Playbook, as well as some other great bonuses.

Read Full Transcript

Client Attraction University, 250 million in revenue for coaches, consultants, and service providers, all across the globe, and that number is growing as you listen to this. Want more clients, profit, freedom, and impact? Go to PaidAdPlaybook.com.

PaidAdPlaybook.com—that's P-A-I-D ad playbook [dot] com.

Marquel: Hey, what's up, my friend? Marquel Russell here. Welcome to this brand new episode of the School of Client Attraction. [01:02.3]

In today's episode, I'm going to share with you the ultimate lead-magnet formula. If we're looking at a client attraction system, right, the lead magnet, we call it the money content. Some people, just in case you're not sure what a lead magnet is, I'm assuming you are. You do because you're here, but if not, I don’t want to assume, right?

Sometimes people give away. It's a free giveaway. Some people give away PDFs. Some people give away on webinars. Some people give away checklists. Some people give away challenges. Whatever you give away in exchange that's valuable, in exchange for somebody's name and email or name, email, and phone number, right?

What we like is these content videos. They work amazingly well, because what we’ve found is that the best way to show people you can help them is by actually helping them and the best way to do that is via a video. You can be on camera. You can be not on camera. Either way, it's totally fine, right?

In that lead magnet, what do you say? We have this thing called the “what, why, how, what's next” formula. Once people enter their name and email, so, say, they go to your page, and then say, Enter your name and email to get XYZ, something of value. Hopefully, it doesn't say it’s to get my newsletter and nothing like that, but a big promise that they're going to get for free. [02:10.0]

Now, in this video and you’ve gotten into the “what, why, how, what's next” formula, you're basically saying, Here's what I'm about to teach you.

Hey, it’s Marquel Russell here. Congratulations for getting access to this video. In this video, I'm going to share with you the ultimate lead-magnet formula, so you can easily convert more of your leads into clients.
Boom, so that's the “what”. Somebody is reminding them what I’ve told them they're going to get on the landing page, right?

Now, number two, “why”. Here's why I'm so passionate about teaching you this. This is where you give them some backstory of what led you to this point. Typically, we use this thing called the up-down-up formula.
Yes, I'm teaching you about this, this, this and the third, and I'm this, this and the third now. However, it was not always this way. I give them some backstory of how I’ve gotten to this point and I tell him about that turning point that led me to here and now this has led here, boom, boom, boom.

Thirdly—what, why, how—now you get into the “how”. This is where you teach them whatever you're going to teach them, right? I'm teaching you now the “why, how, what's next” formula, right? That's the “how”, whatever your steps, whatever your process is. [03:04.8]

And guess what the “what's next” is? The “what’s next” is, what do you want me to do? Because you’ve got different types of learners.

You’ve got “what” learners: What is he about to teach me?

You’ve got “why” learners: Why is he even teaching me this?

You’ve got the “how” learners: Now he’s telling me how to do it.

Then you’ve got people who are always thinking, Okay, what's next?

You’ve got to cater to all of them. The “what's next” is like, Here's what I want you to do now. If you want me personally to help you do XYZ, click the button below to schedule a call.

For example, let me give you a real life “what's next”. If you're watching this pocket's episode right now, I'm assuming you may want more leads and you want more clients. If you want my team and I to actually help you do this, because you still may be thinking, Okay, I get it, but what exactly do I say for my business? How do I customize this for my business?

If that's the case and you want us to help you, just go to TheWallOfProof.com, “the wall of proof” [dot] com. You can see some other people we've helped to do the same exact thing. Then you can schedule a call with myself or our team, so that's the No. 1 option. [03:56.7]

If you're not ready and you're like, Oh, I don't know about all that, it’s kind of a big commitment, that's totally cool as well.

You can actually go get the Paid Ad Playbook. The Paid Ad Playbook book is 100% free. All you do is go to PaidAdPlaybook.com.

Or if you want our entire Seven-Figure Client Business-Building Bundle that comes with the Paid Ad Playbook and where my clients have gotten a lot of other cool stuff that we've used to help our clients do over $500 million in revenue, just take out your phone right now and text “podcast”. That's “podcast”, P-O-D-C-A-S-T. Text that to 904-447-5274, and of course, we'll send you the link to get access to that via your email and all that good stuff.

Thank you so much for checking out this episode. Have a phenomenal day because you absolutely deserve it. Talk to you soon.

What's the difference between you and mega-successful coaches and consultants with a dream business? Simple. They're getting more leads than you are. What if there was a way to get 50 to 100 leads every single day like clockwork? Would you want it? Then go to www.GetDailyClients.com to access our Paid Ad Playbook that has brought in millions of leads for our clients over the years on complete autopilot.

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