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Marquel: Hey, what's up, my friend? Marquel Russell here. Welcome to this brand new episode of the School of Client Attraction. [01:01.7]
In today's episode, we're going to talk about what do you do when your ads get rejected. This is the question I get a lot. A couple of things. Now, the biggest thing I want you to understand is that a lot of the rejections are typically just automated. It's just based on the algorithm. I mean, not an algorithm. Based on their AI, the artificial intelligence. A lot of stuff is, and, of course, we know that technology isn't perfect, so sometimes your stuff will legit get rejected, not even purposely and not even nothing that you did wrong.
But a couple of things you want to look at. Number one is you want to look at your copy. Are you making any claims? Facebook has this thing called unsubstantiated claims, so are you making any claims that's not true for everybody, right?
One thing you might want to do is stay away from saying number-related things, even using the word “money” or “income” or things of that nature, or doing things like using the dollar sign, not even using that. Things like that can flag the AI, right? Or even if you're saying things like “before and after”, you don't want to be using before and after pictures, if you're in the fitness niche, right? [02:04.3]
Another thing I highly recommend doing is reading the terms of service every now and then when it comes to the ads. That's going to help you stay up to date, right?
Also, you typically can't say things like Facebook or Instagram, or even FB and IG in your ads, right? Because that will be grounds to get rejected, because that's basically violating the copyright and terms as it relates to the terms of service, right?
You don't even want to be in your video. If you try to go, open this up under the radar, like, You know what? I ain't going to say it in my copy, but I'm going to put it in the video. You want to do that either because they also would [flag that]. Their AI is so advanced, they’re actually watching the video. They have the thing to watch the video, so that can even flag you, right? You don't want to be doing that.
Those are a few things you want to look at. Also, you want to make sure your link isn't broken. You want to ideally make sure your link isn't redirecting to some crazy place where you're trying to game the system. Those are a few things off the top of the head that you want to look at when your ads keep getting rejected. [03:00.0]
Then, sometimes people freak out and all you’ve got to do is really go in there and click “Request Review”. Go into ad level, click “Request Review”, and then you will see that your ad will actually go live because a lot of times it was a mistake.
These are a few things that you want to keep in mind when you're launching your ads, and last thing, you also don't want to say things like “you”. You can't call people out based on their physical attributes, so you can't say things like, Hey, are you a woman or are you a male, 15 to 18? Let's face it, we don't want people to know that you can actually target them based on those types of things.
You also don’t want to say things like “you”. You don’t want to use “you” a whole bunch of times, so you want to say things like, Hey, are you a blah, blah, blah, that ________? And have you ever tried this or what about if you did this? You don't really want to use the word “you”, because they don't want you, again, speaking directly to people and calling them out based on physical attributes because they don't want people to know that we can actually target them at this particular level.
Those are a few things you want to look at, if your ads are getting rejected or continuously getting rejected, and make those necessary adjustments, okay?
Now, again, if you want to dive deeper into ads, how to create powerful ads the first time and get it right, you want to get access to the Paid Ad Playbook and you can actually get it for 100% free if you text “podcast” to (904) 447-5274.
Thank you so much for checking out this episode. Have a phenomenal day because you absolutely deserve it. Talk to you soon. [04:15.6]
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