You're listening to “The School of Client Attraction.” Marquel Russell is the founder of Client Attraction University, a marketing consultancy helping you attract clients on autopilot and scale your business while working 50% less.
Quick disclaimer: a side effect of listening to the show is more clients, more profits, more freedom, and it's more impact in your business. Now, here's your host, Marquel Russell.
Marquel: Hey, what's up, my friend? Marquel Russell here. Welcome to this brand new episode of the School of Client Attraction.
I want to talk about a very, very important topic. A lot of people are very skeptical when it comes to marketing gurus and ad experts, many times because they've been jaded. People have screwed them over. They've hired agencies who didn't fulfill, people who talk a lot about marketing, but they never got the results. They've seen all the advertisements. They’ve seen the infomercials and a lot of people have just had some bad experiences. So, if you're skeptical of marketing gurus and experts, I'm going to tell you why that's a good thing and how to navigate it the best way, right? [01:05.0]
Here's why. I won't say here's why you are, but here's a lot of times I see why people are skeptical. Number one, because they've been jaded. People have taken advantage of them. They've joined these programs. They've hired these agencies and it just hasn't worked out. Many times it didn't work out.
I'm just going to be honest with you. Many times it doesn't work out because the person that made the investment either, one, they didn't follow through and do what they were supposed to do. A lot of times when people come to us and they're blaming other people for their lack of success, it's automatically a red flag for me because they're not taking any personal responsibility.
Now, do some people sell these things online, but don't fulfill and do what they're supposed to do? One hundred percent absolutely, right? If that is the case, you do what you're supposed to do and things didn't work out and the person didn’t deliver, now that's a whole other thing, but a lot of people just don't do what they're supposed to do. That's number one.
Number two, a lot of people don't just exercise common sense when we're listening to these marketing gurus and these ad experts, because a lot of times you see the red flags. You see these people are just talking. You see they don't really have any results and the success stories. [02:04.8]
You see a lot of times they get distracted by people driving a fancy car or standing in front of the nice house, or doing the videos or on the private jets and all different types of stuff, so they just throw common sense out of the door and they just buy, and then once they see that it wasn't what they thought it was, now they're looking kind of crazy. Those are a couple of reasons.
Now, number three, a lot of people, all these cats are just out here doing bad business. They go through a program on how to become an ad agency. Now they're an ad agency, but they've never run before, or they go through a program on how to become a coach, now they're a coach, but they've never had built nothing, never become good at anything.
Like I was talking to my guy, Kantis, and some people go through programs just to learn how to create the program that they went through, but they never executed the stuff in the program, but on the internet, you can pretty much be whoever you want to be. Right? There’s a lot of that stuff going around on the internet.
Here's a couple of things you want to look at when you're deciding who you want to work with. Number one, you want to say, Okay, cool, does this person have results? Not just their results, but do they have verifiable results that other people have gone through and got results? [03:08.5]
Look and check out the results. People who don't have results, they don't have other people winning and they're the only person winning, that shows that they're a great marketer. They may be a decent market and maybe can sell pretty good, or they may have a lifestyle market or whatever the case may be, but they may not have a system that other people can apply to actually get results, so you want to pay attention to that.
Number two, you want to look at do their values align with you, right? Because just because somebody can make money really well and you want to learn how to make money with them and you learn how to make money like them, a lot of the other stuff can actually rub off on you as well. Let's just say they're not overall a good person or whatever their family life or whatever the case may be, and all that stuff kind of spills over on you because you're in their environment a lot, so you want to be very, very careful of that as well. Do your values align?
Also, what they're teaching, does it work now or are they just teaching something that used to work back in the day? You want to be looking at that type of stuff as well because a lot of cats make a lot of money today, selling stuff that worked for them 10 or 15 years ago. [04:08.5]
Now, let me just say this now. If it's something that's not dated, right? For example, if they used to run Facebook ads when Facebook ads first came out, but they don't run anymore and they haven't run ads in five years, I will probably proceed cautiously if they're teaching Facebook ads. Now, if they're teaching overall direct-response marketing, copywriting, that type of thing, and that's different because stuff like that doesn't change.
So, you just want to proceed cautiously and be okay, and just exercise common sense, right? They're always talking about how they're winning, showing their screenshots, showing how much money they're making, but they're never talking about how other people are winning, because a lot of people aren't practitioners. They say they run ads. One thing you can look at is, okay, if this person is an ad expert or they're an ad agency, do they spend money on their own ads? Most of these people don't. It's crazy. [04:56.4]
I was reading this book and I’ll wrap up with this. I was reading this book the other day. It's called The Psychology of Money. Basically, he was talking about, it was this one book called How Doctors Die and basically it talks about how doctors, they make a living, prescribing people medicine and they're healing other people through medications and stuff like that, but a lot of these doctors die from a lot of the same ailments that they’ve prescribed healings for for the patients, because they don't prescribe, they don't take the medicines or they don't do the necessary things to do. They don't really eat their own cooking, so to speak.
You want to be very cautious of that and say, Okay, are these people just teaching them stuff? If they do ads, so they teach ads, they run ads. Do they spend their own money on ads or do they only spend other people's money, right, or do they just teach this stuff? If they're in personal training, are they in shape or do they just teach people how to get in shape? You want to be very cautious of that and make your decision based on that.
Thank you so much for checking out this episode. Have a phenomenal day because you absolutely deserve it. Talk to you soon. [05:52.1]
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