You're listening to “The School of Client Attraction.” Marquel Russell is the founder of Client Attraction University, a marketing consultancy helping you attract clients on autopilot and scale your business while working 50% less.
Quick disclaimer: a side effect of listening to the show is more clients, more profits, more freedom, and it's more impact in your business. Now, here's your host, Marquel Russell.
Marquel: Hey, what's up, my friend? Marquel Russell here. Welcome to this brand new episode of the School of Client Attraction.
Today I'm going to answer the very popular question: Marquel, should I have an email list or Facebook group? Here’s my answer and I'm going to tell you why. You already know I can't never just give you an answer and don't tell you why. I'm just programmed like that. The answer is have both. Right? It's not an either/or. It's an “and”, right? Let me explain why. I think you should have both because they serve two completely different purposes. [01:01.5]
Number one, your email list is designed to generate leads and capture leads, right? Your Facebook group is designed to nurture leads. What your Facebook group is more so about just adding massive value, right? Your Facebook group isn't about selling people. It isn't about selling and every posting. That's why most people’s Facebook groups die or people don't do anything or they just leave them, because people aren't just selling, selling, selling, selling. You can do more selling via email, but you can't do the same thing in your … I mean, I wouldn't even recommend doing a whole bunch of selling via email, but you can do more selling via email, but Facebook groups aren't the same.
And here's the cool thing. You don't have to post as much content as you think you’ve got to do inside the Facebook group, but it's most so about nurturing and community-building inside of the Facebook group, not so much selling. If you're inside of our Facebook group, which I highly recommend, if you go to GetClientsDailyGroup.com. I think that's what it is. GetClientsDailyGroup.com. If you go there, you can actually join our Facebook group. Let me see. GetClientsDailyGroup.com or it's GetDailyClientsGroup.com, but I think it's GetClientsDailyGroup.com. [02:09.8]
But either way you’d better join our group and see kind of how our group works out and so forth, right? And there's just a ton of value. We're not always selling stuff, but it's a ton of value. We actually don't sell stuff in there at all actually, but it's just value, value, value, value.
Now, the cool thing with your email list, you can actually leverage your email list to invite people into your group, so now you can nurture them inside your group and also you want to be nurturing inside of your email list as well. But the focus of your emails and your Facebook or your content should be more so value, value, value, and just wrapping this blanket of goodwill around the audience, so when you do make an offer, they're ready to accept the offer because you're not the person that's always selling. You're always nurturing and giving value, and giving value and giving value and giving value.
So, I highly recommend having both. Don't just have one. Have both because you're going to see they're going to be massive, massively valuable assets in your marketing arsenal. [03:01.3]
That's it for today's episode. Thank you so much for checking out this episode. Have a phenomenal day because you absolutely deserve it. Talk to you soon.
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