You're listening to “The School of Client Attraction.” Marquel Russell is the founder of Client Attraction University, a marketing consultancy helping you attract clients on autopilot and scale your business while working 50% less.
Quick disclaimer: a side effect of listening to the show is more clients, more profits, more freedom, and it's more impact in your business. Now, here's your host, Marquel Russell.
Marquel: Hey, what's up, my friend? Marquel Russell, the king of client attraction. Welcome to this brand new episode of the School of Client Attraction.
Now, here's what I want to talk about in this episode briefly. What happens is, as you grow your business, let's say, for example, when you go from startup business to six-figure business, six-figure business to seven-figure business, seven-figure business to eight-figure business, and so forth, what happens is you're going to have different identities. When you're starting up, some of these things are going to kind of roll on even to the next phase. [00:58.7]
For example, a lot of times when you're going from zero to, let's just say, your first sales, you’re typically in hustle mode. Now, if you’re going to level up and you're looking to go to six figures, a lot of times you can hustle and do it and you're doing a lot of the stuff. A lot of times it may be just you or maybe you and another team member, whatever the case may be, and you can do that to probably multiple six figures or whatever.
As you begin to scale to the seven figure mark, what happens is you have to literally be getting more of the CEO role and being an entrepreneur and a business owner are two completely different things, right?
Being a CEO and entrepreneur when you were doing everything is totally different, because in the earlier phases, your primary role is doing. You're doing a lot of the tasks. Then when you're in a CEO role in the seven-figure mark and beyond is more of the design role. You’re designing things. You're laying out specific outcomes. You're laying out specific key performance indicators and you’re putting people in place to go do certain things and this typically comes with the team. [01:55.8]
Even with your first hire, which I think is your most important hire which is an executive assistant, a lot of things you're going to begin to hand off were a lot of things that you actually did yourself before, and when you begin to hand these things off, that affects your identity because you're used to doing it. Now let's say you got your marketing humming and you're used to doing your marketing on your own. Now you're going to outsource your marketing.
Those things like that can take a hit to your identity because your identity was typically built into doing the marketing and running the ads, creating all the content, doing all the sales calls, even doing all the coaching. All that stuff is tied to your identity and a lot of times you're sabotaging when you begin to have to let some of those things go to actually scale things up.
That's number one. Number two is going to be this thing called imposter syndrome. As you begin to grow, a lot of times you're going to have things come up like, Who am I to believe I can make this type of money? Who am I to believe I can charge people that much? Who am I to believe I can make this type of money with this little work? Nobody in my family was ever this successful. Can I really help these people? All these different things are going to come up, right? [02:57.5]
That's why it's so important to always be working on yourself, having your own individual personal development plan, and also hiring and investing in wise counsel, who's going to help you navigate these waters as you continue to grow, because when you go from zero to six, six to seven, seven to eight, there are different skill sets that are going to be required.
That's why it's very important to hire a wise counsel to have them on your team to help you navigate those crazy waters, because if you don't have it in place, you're going to sabotage it and you'd be like, Dang, I was here, but then I slowly beginning to disintegrate.
I’m going to give you one last example. A buddy of mine, he used to tell me that when he hit a certain revenue level—and this was someone I hired as a coach as well at one point—he said when he got his bank account to a certain revenue level, what would happen was he would spend it all the way back down to his cap because he sabotaged it because he was used to having his income at a certain level and having his “back against the wall” as he called it, because he told himself he worked better under pressure when his back was against a wall, so he would sabotage things when things like that happened. You want to be very, very, very aware of these things. [03:58.4]
I’m going to give one last story. Another buddy of mine, he basically said when he had his first 20,000 a month, he went and told his mentor that he had his first $20,000 a month. He was like, he needed to go buy this, he needed to go buy this, he needed to go buy this, and his mentor told him, “No, don't go buy anything. Let it breathe. Let the income breathe and get used to having this type of money in your bank account.” So, you want to understand these things. Otherwise this identity crisis will cause you to sabotage everything that you've built.
Thank you so much for checking out this episode. Have a phenomenal day because you absolutely deserve it. Talk to you soon.
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