You're listening to “The School of Client Attraction.” Marquel Russell is the founder of Client Attraction University, a marketing consultancy helping you attract clients on autopilot and scale your business while working 50% less.
Quick disclaimer: a side effect of listening to the show is more clients, more profits, more freedom, and it's more impact in your business. Now, here's your host, Marquel Russell.
Marquel: Hey, what's up, my friend? Marquel Russell here, the king of client attraction, and welcome to this brand new episode of the School of Client Attraction.
What I found after working with thousands of coaches, consultants and service providers is that most often, more often than not, they actually are undercharging and a lot of times they struggle to increase their pricing. I'm going to show you this one little hack that you can apply if you're struggling to increase your pricing and you want to increase your pricing even more, okay? Because a lot of people, tons of people can struggle in their life. That's really simple, I don't think it should be that much, or I’m having a blockage or whatever the case may be. [01:02.4]
Here's what I want you to do. As it relates to your price and if you're having a struggle with increasing it, I want you to ask yourself, If this person bought my product, my program, my service, and went through it with you, what would that be worth to them 30 years from now?
I'm going to say it again. If this person bought your coaching program, your service offering, whatever, what would that be worth to them 30 years from now? Most people say priceless, more life, millions, and I always say exactly, so why is it worth it to pay you 10,000 or 5,000 or 25,000 if 30 years from now, it's going to be worth millions?
Because here's the reality. When they pay you 10,000 for your service or 5,000 or whatever, that's not going to change your life. It'll be great for the moment, right? But that thing, especially if you're great at what you do, which I'm assuming you are, it's going to completely change their lives for years and years and years to come. Maybe even generations to come in their family are going to continue to be impacted by that information. [02:04.0]
I've invested in stuff five years ago that I still get benefit from, not only myself, but even my family and everybody that comes in contact with me. I want you to think to yourself, What would it be worth? If somebody buys what you offer or whatever you're going to create, what would it be worth to them 30 years from now after they invest it? And you allow yourself to do that, I pretty much guarantee, if you will allow yourself to do the process, that you will be able to constantly increase your price and start getting paid what you deserve, right?
Thank you so much for checking out this episode. Have a phenomenal day because you absolutely deserve it. Talk to you soon.
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