You're listening to “The School of Client Attraction.” Marquel Russell is the founder of Client Attraction University, a marketing consultancy helping you attract clients on autopilot and scale your business while working 50% less.
Quick disclaimer: a side effect of listening to the show is more clients, more profits, more freedom, and it's more impact in your business. Now, here's your host, Marquel Russell.
Marquel: Hey, what's up, my friend? Marquel Russell here, the king of client attraction, and welcome to this brand new episode of the School of Client Attraction.
Now, in this episode, I'm going to share with you the seven ingredients, right, I would say, secret ingredients to creating a competition-proof business, all right? A lot of people say that the market is saturated and all these different things. It doesn't really matter what the market is if you have these seven ingredients. [00:53.5]
The first ingredient I’ve got on my phone, just so I don't miss anything out. Number one is authentic personality. When you're being 100% who you are at all times, nobody can compete because there's not another person like you, and when you see other people that are trying to be you, the rest of the market will see that and then that will shine on them as it relates to their integrity and so forth. Just being you 100% all the time, right? That's number one.
Number two is this thing, having the network effect in your business. Here's what I mean by the network effect. Let me give you some examples of network effect. Let me give you a definition first. Essentially, a network effect is a network where, as people are added to it, it improves.
I'm going to give you an example. Uber is an example of a network effect. The more people that use Uber, the better Uber gets. The more drivers that come on Uber, the better it gets. The more people that use it to get rides, the better it gets. The more people that come on YouTube, the better it gets because now it gets more data. Facebook, the more people that come on Facebook, the better it gets because now it gets more data. Now it continues to improve, right? [02:03.4]
We see this over [and over], like with the Waze app. I don't know if you use the Waze app when you're traveling. That's one of my favorite apps. The more people that use the Waze app, the better it gets, because it shows you like, Okay, the police is coming up here. This is coming up with, and all the different types of stuff, right? So, having a network effect in your business, the more people that's added to it, it gets better. That's number two.
For example, for us, when we get, we have our flywheel, which I’d probably do a whole other episode on, essentially the more clients that we get, the more success stories we get, then we get those testimonials and now we feed those back into our content and it continues to get better. As we get more clients, that whole entire system gets better, because it feeds our content and it feeds the whole ecosystem.
Number three is testimonials and endorsements. That's the perfect segue. Getting testimonials and endorsements, huge, because when you’ve got other people talking about how amazing you are and they're sharing genuine results, that separation, like most people say, What makes you different or make Client Attraction University different to all those other people trying to do what you guys do? None of them have as many success stories and testimonials as we do. That's one way to competition-proof yourself. Focus on outserving everybody else in the market to ensure your clients get results. [03:15.4]
Number four is having your own secret sauce. A lot of times on the surface level, people try to model what we do or hack what we do and all this different types of stuff. However, the problem that we solve is extremely complex, but we've been blessed to be able to simplify this whole process to help people get results and now our clients don't even realize. They get results in the process and it's so seamless, they don't even realize how complex this thing is because we've simplified it so much. Right?
That actually brings me to this quote that I want to share and actually this is a guy named Jony Ive. Basically Jony Ive, he’s the guy who works for Apple. He used to work for Apple. He designed the iPod. He designed the iPhone and he designed all the other breakthrough technology that they have. [04:04.3]
Basically, his quote, he said he aims to solve incredibly complex problems and make the resolution appear inevitable and incredibly simple to the user, so they have no sense of how difficult this thing really is. We've been blessed to do amazingly well at doing that and that's one of the things that help us become competition-proof.
Number five is to simplify. Being able to simplify your process and show other people how simplified the process is as well, right? For example, a lot of times people try to explain what they do, but it's way too ambiguous. You don't really understand it, and if somebody can't simplify some stuff, they don't really understand it that well.
Number six, having a world-class client experience. Most people stop at the sale. People don't realize that fulfillment is part of the marketing process. Most people make the sale and they're so focused on going to get another sale and they forget about having a world-class experience for the actual client. Make sure you have a world-class experience, so that once they come on board, they get to know a wow experience. They see that you appreciate the investment that they’ve made and now every step of the process is world-class. [05:12.1]
It’s kind of like when you go to a high-end restaurant. They come in and they take care of you. They’ve got most people come out to take care of you. Your glasses are full. This is asked, this is asked, and it's absolutely amazing. That's the kind of world-class experience that you want to create. At the Client Attraction University, we call it a green-carpet experience.
Number seven, lastly, is having a multi-channel marketers ecosystem. When your ideal clients see you all over the internet, they see you as the logical choice, and they're like, This person has to know what they're doing because I'm seeing them all over the place, and, course, we already know the best marketers always win.
Those are the top seven things, the top seven ingredients to create a competition-proof business. Look at your business. Assess your business. See what ingredients you're missing and I recommend starting on those. Thank you so much for checking out this episode. Have a phenomenal day because you absolutely deserve it. Talk to you soon. [06:00.8]
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