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It can be frustrating to spend money on paid ads and not have the income to show for it. When this happens to you, it can be tempting to just give up on advertising and spend that money on something else. But before you just pull the plug, there are a few things you need to look at.

In this episode, Marquel discusses what to do before you start these seven steps and the most important target metrics that will help you decide whether or not to kill your campaign.

Highlights from this episode include:

  • If you’re not getting this right your marketing will never work (0:57)
  • This is the most important factor to use in making marketing decisions (1:15)
  • The first question you need to ask about your campaign (1:34)
  • 90% of the time this is causing your marketing to fail (2:26)
  • Understanding these numbers is crucial to evaluating your marketing (2:55)

If you want to know how to get 50-100 leads for your coaching business every single day, head over to getdailyclients.com to grab our free Paid Ad Playbook, as well as some other great bonuses.

Read Full Transcript

You're listening to “The School of Client Attraction.” Marquel Russell is the founder of Client Attraction University, a marketing consultancy helping you attract clients on autopilot and scale your business while working 50% less.

Quick disclaimer: a side effect of listening to the show is more clients, more profits, more freedom, and it's more impact in your business. Now, here's your host, Marquel Russell.

Marquel: Hey, what’s up, my friend? Marquel Russell here. Welcome to this brand new episode of The School of Client Attraction. And in today's episode, I'm going to share with you seven things that you must check off before killing your underperforming marketing campaign. All right?

Most people, you'll be surprised how many clients we speak to on a weekly and daily basis who are ready to kill their marketing campaigns for whatever reason. The number one thing you’ve got to do before I even get to the seven things is you have to be accurately tracking your data. Right? Facebook won't always give you an accurate number. YouTube or whatever platform, they're accurate numbers aren't always accurate. [01:01.4]

So, you want to make sure you're doing accurate tracking. That's first and foremost because it makes sure you're making all data-driven decisions and not drama-based decisions. Most people make drama-based decisions versus data-driven decisions and you don't want that to be used. So, with our clients, what I would tell them is bring us the data and not the drama.

I'm going to give you seven things you want to analyze in your marketing campaigns before you kill them. All right, so let's go ahead and get into it. A couple things, what we’ll say is we’ll say we want a yes in each part of this process, all right?

Number one, we want to ask ourselves, are people clicking the link? Yes. So, we want at least 1% of the people to be clicking the link. Is that happening? Yes. If so, all right, we go to the next step.

Are at least 20% of the people that click the link actually opting in? Giving us a name and email or email. If yes, great, let's go to the next part of the process.

Are people consuming the information that we're giving them as the lead magnet and then scheduling the call? We want to know. Yes. If yes, all right, great, we keep going.

Are the people obviously scheduling a call? We want at least 10% to be scheduling the call. That's what we shoot for. [02:01.3]
Then we say, out of the people who have scheduled a call, are they showing up to the calls? The answer is yes. Ideally you want to get 60 to 70% to show up to the call. Are these numbers right? Yes. Okay, great.

Then you say, are people buying on the call? The answer is no. Then you know that the problem is actually on the sales, and what we've seen nine times out of 10 is that it’s the sales side that's killing the marketing campaign. People are always trying to look at targeting, messaging and copy, all that different stuff.

And all that stuff should be looked at. All that stuff should be considered. But you want to kind of zoom out and analyze the entire process, and then see what the breakdown is, and then based on what you see the breakdown, then you make the necessary tweaks based on the breakdown, and then you fix that particular hole.

I'm going to say it again.

Number one, are people clicking the link and are they clicking at a rate of at least 1%?

Are people opting in? Are they opting in at a rate of at least 20%?

Number three, are they consuming and scheduling the call? Are they scheduling at a rate of 10%? [03:00.0]

Are they showing up and are they showing up at a rate of at least 60 to 70%?

Are they enrolling and are they enrolling in at least at a rate of 20 to 25%?

And you look at those numbers, zoom out, and now you can make a data-driven decision versus a drama-based decision. Like I said, most people just kill their ad campaigns way too soon.

All right, so hopefully you got some value from this. If you want to fill your calendar with high-quality clients and you want to see how you can create million-dollar campaigns or how we help coaches and consultants create million-dollar ad campaigns, even if they've never run ads before, you can go to GetDailyClients.com. That's GetDailyClients.com where we give you my whole Paid Ad Playbook and you're going to get some bonus trainings that'll go with it to help you really get results.

And if you got value from this, leave a comment and a five-star rating on iTunes or your favorite platform, and let us know what other content you would like us to cover, what topics you'd like us to dive into. Even if we can get better, how we can get better, right? Let us know. We're definitely open to it.

And if you've got a friend, colleague, business partner, client or whatever who would get value from the show, be sure to show them as well, because our goal here is for The School of Client Attraction Podcast to be the number one podcast for coaches and consultants who want to scale their business up while working 50% less. [04:07.1]

All right, so that's it for today's quick episode. Until the next one, have a phenomenal day because you absolutely deserve it. Talk to you soon.

What's the difference between you and mega successful coaches and consultants with a dream business? Simple. They're getting more leads than you are. What if there was a way to get 50 to 100 leads every single day like clockwork? Would you want it? Then go to www.GetDailyClients.com to access our Paid Ad Playbook that has brought in millions of leads for our clients over the years on complete autopilot.

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