Welcome to the “Inner Circle Podcast”, the place where patriot entrepreneurs create, build, and play. Each episode will help you move forward to the place where we all want to be, a place of total creative freedom, personal freedom, and financial freedom.
My name is Mike Fallat and I am your host. I’ve started a bunch of businesses, helped to write a couple of hundred books, and interviewed lots of millionaires. I will be your guide as we enter the Inner Circle.
(00:15): Welcome to the inner circle podcast. The place for Patriot entrepreneurs create, build and play. Each episode will help you move forward to the place where we all want to be place a total creative freedom, personal freedom and financial freedom. My name is Mike Falt and I am your host. I've started a bunch of businesses, helped write a couple hundred books and interviewed lots of millionaires. I will be your guide. As we enter the inner circle, this episode will help you put together your million dollar book, man, does that sound good or what you guys are the inner circle? And I wanna give you something here that most people probably won't see for a while, and that's a glimpse into my next book. I'm gonna read you a couple snippets from it that might give you a little bit of an advantage to get that book done and to use it properly.
(01:03): I just got back from veil, Colorado legacy syndicate mastermind with Joey Evangel, Jimmy Kinley, Brady McDonald. It was amazing. We are, we are snowmobile on machine gun. Rich. If you guys don't know the history of that, it's pretty wild. Just Google that or duck, duck go it. Who knows what Google has on it. But machine gun Ridge, bunch of people trained there to go get Hitler. And supposedly Hitler died before they got to him. But you know, that's all the conspiracy talk, right? How do we know Hitler's dead? Oh, some guy said he killed himself with cide and then shot himself. I don't know. I don't know how that's even possible that we could possibly figure that out if we never got the body. So we're taking somebody who is a bad guy's word for it. I don't know. Anyways, machine gun Ridge, it was amazing.
(01:52): 13,000 feet got a lot of great GoPro video. It was wild. During that week, I had the greatest seven to 10 day stretch of sales that we've ever had a dream stores, publishing hell, helping people use their book properly, looking at some clients that are just generating hundreds of thousands of dollars through their book funnels. And it's amazing over six months open, you know, so people are using it properly. People are seeing others grow their businesses through the books it's working. And that's why I wanna help you the inner circle, not a only get their book done, but to use it properly. So it will be a million dollar book for you. I'm gonna read off a couple things from the book today and I hope you like it. This is very, very important to me. This book, this means a lot. And by the way, I do use the same system, right?
(02:39): I, I'm not just sitting down and writing every word. I do an interview process. My team writes it and I of go through and tweak it. And it's just a lot of fun to see your words come to life. And you're able to use that properly. Not only to move the needle in somebody's life, but you're able to be of value and that's, that's pretty damn significant. So getting a book done very, very important, and every time you do it just, it seems to me like you become a little bit more clear in life. And if you have clarity, which I'm gonna talk about here in this first chapter, it's titled wealth from books. All gonna talk about clarity. I'm gonna talk about motivation. So stick around, grab a cup of coffee, sit down, enjoy this. I think you're gonna like it. Chapter one, wealth from books, aim at something, pick the best target you can conceptualize, stumble towards it.
(03:42): Notice your errors and misconceptions along the way, face them and correct them. Jordan Peterson, if you don't even know what you are shooting for, how will you know what must be done to make that dream a reality? This is especially true. When it comes to money, let's first identify and define wealth. What is it exactly? What is it? Ask this question to a hundred people and you would end up with a hundred different answers. Does that mean wealth is subjective. Not really a problem is that most of the people have no idea what wealth truly is. They have either never pondered about the idea of wealth or they never were taught about wealth in the first place. Like most people, I once believed that wealth was making over six figures per year from a single job. Wow. I can't believe I'm even admitting that out loud with that target in mind, I chased this perceived image of wealth and ended up acquiring a degree in finance.
(05:04): To me, the idea of having a high paying job meant that I would make enough money to retire on good terms. I would have the time and money to enjoy my post retirement life on the beach. Ouch. What the hell was I thinking at 22 years old? My employer asked me what I really wanted in life. All I could think of was answering to become a millionaire. He looked at me with a strange face and asked, well, what does that mean? It was this incredible moment where I was left speechless. I honestly had no idea what a millionaire was. Is it someone who makes a million dollars a year or is it someone who has a net worth of a million dollars? All I knew was that I love the word who you there, and that's what I want it to be to a lot of us, someone making a million dollars a year might be the definition of a millionaire.
(06:01): But what, what if it's is that pre-tax? What if it's million dollars pre-tax that's not a millionaire, is it regardless? It was clear that I had no idea about what I want to do with my life. My boss then gave me a book to read and it was called rich dad, poor dad by Robert Kiosaki from that day forward, my life would never be the same. The love for reading entered my life for the very first time. For the first time in my life, I became clear on my financial goals rather than say, I wanted to become a millionaire. I started saying I wanted to become financially free. I wanted freedom. This new target began shaping my actions. It wasn't long until I started equating millionaire in wealth, freedom to multiple revenue streams globally. People envision wealth from a single income stream, but that is far from the truth.
(07:13): According to current statistics, the average millionaire has seven different income streams, which means if I, I wanted to become a millionaire, I had a lot of work to do after reading rich dad, port at I went on to become a licensed real estate agent. Within three months, I bought my first four unit building and I was off and running as a landlord. However, I soon realized that I was not achieving any type of freedom, doing everything on my own, destroyed my ability to have any type of freedom, right around the same time as fixing pipes, sinks and roofs. As a property manager threw all my passion into a startup business, which was just a side business. My true love is in creating something from nothing. So I walk, went all in on the passion project and failed miserably. Then I tried three more startups that went down in flames too.
(08:11): However, I didn't give up driven by the desire to be successful. I started my fifth business centered around my dog. It was a direct to home dog product service and it worked. It was called doggy rise. And my beagle was the adorable mascot. I curiously started to analyze why the other four businesses failed, but a simple dog service succeeded. This is what led to crafting my first book that outlined everything I did right and wrong in the first six years. In 2015, I sat down for a few weeks and wrote dream starter, the startup business guide for the diehard entrepreneur. Little did I know this would change the course of my life forever. After a quick conversation with an author, from my hometown, he mapped out how to become a best seller on Amazon. So in the early days of 2016, I planned everything out, made all the calls and officially became a bestseller are on Amazon. The moment it hit. Number one, I felt a shift in my identity. The book open doors, created opportunities and added a new dimension to life. For me, I started getting invited to speak at schools that previously ignored my emails. It gave me credibility and attracted the kind of attention I could have only dreamed one year pro it wasn't smooth sailing by any means, but I had something that most didn't a bestselling book. Others had a hatchet. I had a chainsaw, which meant I could finally cut through the noise easier than ever
(09:52): The epiphany. If you like what you hear and you are a Patriot entrepreneur go to Mike's inner circle.com. Remember you are only as strong as your circle. We'll see you there.
(10:13): There I was at 30 years old with bestselling author next to my name still. I didn't have a scalable business to lean on it. Wasn't until I went to a writer's workshop that I learned about an industry that I had no clue even existed. One of the instructors mentioned the word ghost writing in a curious manner. I asked what is ghost writing? He explained it's when someone does all the heavy in the writing process of a book, but nobody knows about it. He also added just about every commercially successful non-fiction book you've ever read was ghost written. Wait, you mean some of the books that changed my life like rich dad, poor dad, wasn't written by Robert Kiosaki or art of the deal wasn't written by Trump. Of course not. That's when it hit me the wealthy understand the difference between revenue producing activities and non-revenue producing activities.
(11:09): The marketing and sales are revenue producing. The actual writing of the book is not a revenue producing activity while total game changer. For me think about it. Robert Kiosaki spends his time building his brand and running his teams. He's a born marketer, serious business owner and true millionaire. If he was to sit down, write his book on his own, he would've spent hours away from his revenue producing activities. He would've missed out on all the opportunities taking place all around him. Robert knows where to spend his time. That's why he hired a writer, Sharon Lecter, who brought all of that life changing content to life on the page intriguing. Isn't it it's like all of a sudden the entire idea of writing a book just became a lot easier. Well, as I was sitting in that workshop, I thought to myself, how amazing it would be to bring the ghost writing process to the everyday entrepreneur.
(12:07): That way business owners could focus on the revenue streams and certain company aspects. And us as a certain company could focus on bringing their story to life easily and professionally. I immediately thought that type of business would be a winner. If I could make it cost effective. After some quick research, I was able to find out the average ghost writer charged 45 K to a hundred K and took nine to 12 months from start to finish. I thought that was too much for the average entrepreneur, but if I could speed up the process and save time, then it wouldn't need to cost that much. Once I thought about it for a few weeks, I came up with a system where it was all done in 30 days after all speed is something that everyone values, right? I would interview entrepreneurs based on a series of predetermined questions in a short window of four hours or less, and have a team of trained writers ready to write immediately.
(13:05): After the interviews were finished, the writers would be specialized in non-fiction business, personal development, aim to a, to tie a lesson with a story and gear it to a specific audience. Boom. Well, I launched dream starters publishing in 2016, fast forward to today, and we have published hundreds and hundreds of books for entrepreneurs all over the world. It's been an incredible ride so far. It's allowed me to meet billionaire shares, stay ages with my heroes and travel all over the country. All because of a book. Many of my greatest teachers are my clients the way some of them market their books and use it to generate money are absolutely brilliant. In the following chapters, I will outline how the most successful use their books. What I will want to get across to you in this chapter is how important it is to think like the wealthy that is paramount before you proceed to the next chapters, you must understand how work ethic doesn't always lead to success in the book, magician verse mule, Mark Evans, DM outlines, this exact mental.
(14:17): He highlights how most entrepreneurs take pride in doing everything themselves. These people are called mules. They love talking about how hard they work and they're incredibly high standards yet. They never achieve time, freedom, massive results or true wealth. Then there are the magicians. These entrepreneurs are the ones who figure out a way to be Omni present. They outsource their weaknesses, focus solely on revenue, producing activities and accomplish way more and less time than the mules. This is how the top 1% create generational wealth. This is like Robert Kiosaki and Donald Trump magicians create time mules, spend it. Therefore, if your target is freedom, then you need to become a magician. So is a target enough? Absolutely not. You need one more crucial piece added to your life. It's called motivation. You your million dollar book will never be realized unless you have the correct amount of motivation. The want for a million dollars is simply not enough. Let me explain in a study. I learned from Jordan Peterson's book 12 rolls for life.
(15:52): A certain study shows that humans and rats have a lot in common when comes to brainwave activity. That means if many studies performed on lab, rats gives a major glimpse into the psyche of the average human. In one particular study, rats were starved from food. The rats became extremely hungry and pushed to the brink of death. Then put them in a maze with a piece of cheese and time, their ability to get the prize in another study, they did the exact same thing, but added one extra variable, the scent of a cat. And if you don't know, rats are deathly afraid of cats. Even if they never met a cat in their life, the rats who had the motivat of food, pulling them and the motivation of the fear of cats, pushing them, move through the maze much faster than the original group. It represented the best way to motivate a rat and a person is by combining wants and fears.
(16:59): The, that is why you need the constant reminder of wanting to make a million dollars combined with the fear of not accomplishing something that is very important to you. Start to use your fears. Are you afraid of not being free? Are you afraid of not finishing your book? Are you afraid of not leaving your corporate job? Are you afraid of struggling your whole life? Good. Use those fears to push you further and faster than anyone else. Remember, identify your target. Think like the wealthy and become a magician and use your fears correctly. That's chapter one, I'm gonna add a few more things there. Aren't tweak it, but million dollar book pro.com. If you guys wanna check it out, get on the waiting list. This book is going to be something I'm very proud of. And I'm gonna talk about it everywhere. I'm telling you, I'm gonna try to grow this thing tremendously.
(18:17): Now that I've done so many books, I'm able to see the process and I'm gonna teach you everything that I've learned and I'll show it in the masterclass. I'll be giving everybody who's a part of the inner circle, free access to the math masterclass. So if you are looking to learn about the book creation process, how to use it as a marketing tool you could either go to a million dollar book pro and.com and, and check out the masterclass, or if you're a Patriot and you love this country and you wanna work with other Patriots, just join the inner circle at Mike's inner circle.com, man. It is exciting to see this come to life and I hope it helps. And I think that kind of just put the icing on the cake for this podcast. I, I really hope that no matter what business you get into, it's really a business of mastering one's self.
(19:11): If you can master your mind, if you can master what you want, if you can master that target and you can master what scares you and you are the master of your life, then nothing can stand in your way. You don't need a gatekeeper. When you know yourself, you know the world, you will know your enemies, man. You will have an advantage. Just think about those rats in that study, they could be starving. They could be craving that food, but they will move at a slower pace because they have no fear pushing them. Combine the pull of something you want with the push of something you don't want to happen. You are only as strong as your circle. So wherever you go, can't go alone. Find your tribe, identify that target, understand what keeps you up at night and use it all to your advantage.
(20:33): This is the podcast, factory.com.