Have a podcast in 30 days

Without headaches or hassles

Most people can’t go 10 minutes without telling a lie. These lies are usually harmless, but they start to crush your soul. 

The more you lie, the more your soul shatters. The worse you sleep at night. And lying can even cause life-threatening health problems. 


Lying sets you up for failure in business (even if you make a lot of money). That’s why telling the truth gives you an unfair advantage — in both life and business. 

Tell the truth and watch how your business grows and every aspect of your life improves. 

In this episode, I’m revealing why telling the truth is the single best way to build a life you love. Listen to the episode now. 

Show highlights include:

  • Why 60% of people tell at least one lie in a 10 minute conversation (and how telling the truth puts your life on “easy mode”) (1:22) 
  • The weird way telling little “white lies” increases your blood pressure, spikes your heart rate, and can even lead to a stroke (2:13) 
  • Why telling the truth is uncomfortable, but the single greatest way to grow your business (7:23) 
  • How one little lie can crumble your marriage forever (13:02) 
  • Why always telling the truth is the best “sleep pill” you can take (even if you don't have as much moolah as you’d like) (14:39) 
  • How telling the truth gives you more free time than you know what to do with (20:15) 

You’re only as strong as your circle. Want to surround yourself with other patriot entrepreneurs like yourself? Then join my Inner Circle at https://www.mikesinnercircle.com/.

Read Full Transcript

Welcome to the “Inner Circle Podcast”, the place where patriot entrepreneurs create, build, and play. Each episode will help you move forward to the place where we all want to be, a place of total creative freedom, personal freedom, and financial freedom.

My name is Mike Fallat and I am your host. I’ve started a bunch of businesses, helped to write a couple of hundred books, and interviewed lots of millionaires. I will be your guide as we enter the Inner Circle.

Mike: This episode will help you tell the truth. Sounds easy, doesn't it? But it's hard. It's very, very hard, and there's a bunch of reasons as to why you need to tell the truth. Maybe for the very first time in your life, you will tell the truth to everyone around you. Let's get right into it. [01:14.3]

Listen, we all tell lies. It's amazing. If you pull up these research papers, a 2002 study performed by psychologist, Robert Feldman, at the University of Massachusetts, found that 60 percent of people lied at least once during a 10-minute conversation, telling an average of two to three lies in, what, 10, 20 minutes, so 60 percent of people were doing that. These are little white lies that probably don't really mean too much to the person or the surroundings of where you're at, but these little lies will add up and they're going to add up, and they're going to add up to a point where it's going to hurt you. [02:02.5]

In addition, to short term stress and discomfort, living a dishonest life would seem to take a toll on health. According to a 2015 review article, constant lying is associated with an array of negative health outcomes, including high blood pressure, increased heart rate, and I don't know what this word is, but it sounds bad, vasoconstriction, probably has something to do with blood vessels and how blood flows through them. Also, it hurts your stress levels, stress hormones in your blood.

Think about this. People will tell these little lies, and I'm telling you, I think that anybody, no matter what, they're lying at some point to someone throughout their week or month. Sometimes you say, Hey, Mom, I’ll get that for you in five minutes, but you don't get it in five minutes. You get it in 10 minutes or you don't get it at all, or you don't get it in an hour. Hey, I'm going to take care of that in an hour, and you forget about it. You don't do it. That's considered a lie. [03:13.3]

All of a sudden, these little lies will add up and it potentially could change your identity. I'm going to pull up a couple of reasons people lie and it's pretty fascinating, but if you analyze people in your life, there are a few reasons either you have lied or people around you are going to lie to you.

Okay, obviously, there are people out there who are going to lie to avoid punishment. They're going to lie so they can seal certain things and they can gain a benefit, right? They'll say certain things or omit or leave out whatever and they're trying to get somewhere or accomplish something. Maybe they're trying to protect someone from harm. [03:59.4]

See, I just saw on the news that Bruce Arians said that Tom Brady got the jab and he said a hundred percent of people on the Jaguars … or not Jaguars. What am I thinking of? Tom Brady's team. I don’t care about football or anything, to be honest with you, but Tampa Bay, whatever, everybody on that team got the jab. What a lie. If you analyze anything that Tom Brady says or does or acts, no, there was no chance he got it, but I'm assuming that Bruce Arians is lying to protect Tom Brady and to protect the team.

That lie, I guarantee, is probably going to keep him up at night, probably, but he's thinking of it, Oh, it's for the greater good. I don't know what the right answer is there. Do you say that you're not vaccinated? Then, all of a sudden, they keep him off the team? I don't know, but I know for a fact that he's lying there. That's a true lie, okay? Pun intended there. Did you catch that? That's a true lie. [05:11.4]

There are people out there who lie for self-protection. They lie for maintaining privacy. When you think about it, Hey, who's on there? Parents out there are probably like, Hey, who are you talking to? and their daughter will say their best friend or one of their friends, but it might be a boy. I mean, technically, it’s not lying and it’s not like lying in court, but that's lying to protect some privacy for who they're talking to, right?

Some people out there are scumbags, true scumbags, like I’ve had a few tenants who are complete liars, they lie for the thrill of it. I think they lie to see how far they can take it. These are evil motherfuckers. These are bad people out there. They're definitely going to lie to see how far they can take it. [05:55.8]

Some people out there live for embarrassment, to avoid it. Some people lie about their weight or their age, and some people do this. I don't know if it's really hurtful if the news gets out, but maybe it just protects them internally. They're lying to protect themselves and it's kind of weird, but eventually the lie gets out or sometimes you can't sleep at night because you're living a life, and we'll get to that in a second.

Some people lie to be polite. There are people out there who ... How do you look? Oh, you look great. When in reality they don't look great. Okay, they're being nice. There are some people out there they'll say, Oh, who did you vote for? Oh, I voted for the same person you did, you know? Right. These are nice people. They're afraid to actually say who they voted for. They're afraid, so they lie and maybe it's because they don't want to be outcasted. Maybe they don't want to feel that brush of pain with their neighbors or whatever. This is them being polite. They're not being evil. They're just trying to be polite. Whether you like it or not, that lie, that little lie of being polite, it's going to do harm to you in the future. Eventually, it's going to get out. Eventually, people are going to find out. [07:14.8]

Those are the reasons people do lie, okay, and I’ll break this down here for you, but there are actual bigger reasons to tell the truth. When I started to tell the truth about how I felt, what I wanted to accomplish, where I was going, who I really was inside, my friends changed. Everything about me changed. How I spoke to myself changed. How people treated me changed.

You might say, wow, that sounds like a lot of discomfort. It really is in the beginning. It is. But just like anything else, you become extremely comfortable the more you do it, and that comfortability of being who you are 100 percent of the time, saying what you really feel at that moment, man, is that an advantage in life? [08:14.7]

Here are a couple of reasons to tell the truth, guys. I might tell you a couple of stories afterwards that might help you start to do this, because you want to become part of the untouchables, the people who do great things.

If you live a lie and you make it to the top, it's going to crumble. It's a house of cards. And I don't think you'll ever make it to the real top because the real top to me is being financially free. You're able to sleep good at night. You're able to do whatever you want whenever you want. If you're living a lie, you're always going to be watching your back.

Here there are a few reasons to tell the truth. Your reputation is number one. You are going to be known for something. Are you going to be the type of person who has a reputation as a liar, a politician, a scumbag, one of my tenants who will lie about saying when they're going to pay the rent? [09:10.6]

Are you going to be one of those people who lie about anything that they promise to accomplish for you? Oh, I'm going to give you money and you say you're going to build this thing for me and it's going to take six weeks, but actually it turned out to be two years? You're a liar. You are going to lie and lie and lie and lie for your whole life, until the pain becomes so bad in your life that you have to change.

But the people who keep getting away with it, they're going to keep doing it. I know for a fact that their circles are going to be a pile of shit because they're going to be surrounding themselves with other liars or people who are pushovers. Reputation is everything. If you are a trustworthy person who says you're going to do something and then does it, your name is going to travel in the good circles. You're going to be surrounded by good people. You're going to have good energy around you. [10:02.0]

I’ll go back to my story. When I started to really put myself out there on Facebook and Instagram and YouTube and say what I really felt inside, people came to me and they said, “Damn, I think the same way. It's great to hear what you really think inside, not just this business person who's trying to put on this façade.”

Then, also, my reputation of delivering within a certain timeframe, amazing to some of these people because a lot of liars are out there lying, so you being a person of your word will automatically highlight your caliber of person that's deep inside of you. It also shows that your moral compass is on point. I know people who are part of the DM Family and these groups, even some of the people in the [unclear 10:55.5] and people who are part of 365 Driven, their reputation is solid. These people tell the truth, why a business is not going to work, why do they think it's going to work, what do they really feel. [11:11.8]

Sometimes they don't put all of their political beliefs out there online, but if you ask them point blank, how do they feel, I guarantee they're going to give you an answer, and I think it's because they realize that the more they try to bury that in their souls, the more it becomes difficult to stay on track, to stay on point with their life. It becomes way harder for them to just be themselves.

Every little lie adds up. Every little lie will cut that tree down, that's soul inside of you. The more you do something, it becomes of your second nature, your habitual cycle, where it becomes the autopilot response. If you become very accustomed to telling the truth, how you feel, what you want to do, what you want to accomplish, then you're going to be known for that for a very long time. [12:13.0]

People want to be around truth tellers. The good ones do. I made a post today about if people are mad at you for speaking the truth, they're the ones who are living in the lie, telling the lie or creating the lie. You don't want those people in your life. It's unfortunate, but there are a lot of good people living in lie right now and it's probably because it had just become a part of them when they were younger, that it’s okay to have these little white lies, it's okay to just fib a little bit. Fibbing a little bit more, into a little bit more, a little bit more, and it becomes part of them and it's so hard to shake habits over time. [12:53.6]

See, reputation and trust are together connected. They are one in the same. Your trust. Can people trust you? Can you imagine being in a relationship and someone lying to you about where they were at one time or who they are with, who they dated, or if they cheated on you one time? That trust is gone. That one lie will live on for a very long time, maybe forever. Trust can be wiped away in one sentence.

Then, there's peace of mind. If you think about those people who make a lot of money by being con artists, thieves, cheaters, these people may have a lot of stuff, but Jordan Peterson always brings it up, he says the worst thing is to make your money on a lie. That would be the worst thing because everything around you then is a reminder of your lie. That would be the worst feeling of all, that everything around you is not real, and if it is there, it's because you are a bad person. [14:02.5]

You did something, instinctively you’d know. Even if you're a bad person, you know when you're lying. You know it. There are people out there who are potentially psychopaths that maybe can't pick up on it. They don't know what a lie is. They've convinced themselves. I think most people know, 99.9 percent of people know when they're lying. Their voice gets a little shaky. Their blood pressure gets a little bit higher and it's because something doesn't match up. Something doesn't add up to them, and you can see it in their eyes even, how they look away.

But peace of mind, doesn't that go a long way? Why would you not tell the truth? Because when you sleep good at night, you can wake up and feel good, too. Sleep good, feel good. Maybe you don't make as much money as some people who are the con artists and the thieves, but I bet you sleep better, and I bet greater people enter your life. [15:00.4]

And I bet you'll be rewarded if you stay the course long enough, because if you do something long enough that you're very good at that you love that is valuable to them and valuable to the world, you will be compensated for it. Quit looking for the shortcuts and lying your way to every little, I guess, perceived win, because it's really not a win. Fuck, you could lie to anybody. You can lie to anybody about anything. Does that make you a better salesman? Hell no, it makes you a better liar. It makes you a worse person.

God, I’ve met them, a lot of these people, just total scumbags. It's funny how their circles kind of drift away or who they get surrounded by are evil people. Peace of mind is very valuable. It should be extremely valuable to you because your energy level is based off it. Do you do things the right way? And I can tell, when you meet people, you can tell if they've got a shaky past. [16:00.5]

Some people, I’ve seen a lot of youngsters, by the way, a lot of youngsters, 20-, 22-year-old people, driving around in Lamborghinis saying they made it from nothing. There's something there, not every time, but there's something. Maybe they just haven't felt the repercussions of it yet of losing a ton of money based off a lie, but they will and that's whenever their peace of mind maybe will start to become more important to them, because I know that it's so crucial to me and hopefully it is to you, especially if you're out there in the Inner Circle or you want to join the Inner Circle, that it is imperative that you can look in the mirror and then look into your life and realize that it's real. It's one hundred percent real. It's not built off a lie.

About energy levels I talked about. The reason you want to tell the truth is that there's a certain energy level to truth. There's a certain energy level to falsehoods and to lies. There's a darker energy and I think a much more positive energy. [17:07.6]

There are people that come to me and they say, Can you get it done? Can you get it done in this time? Can you do this? Can you do that? It used to be really hard for me to say no. I swear to God, it used to be so hard because I’ll say, We could do it. We could try it, because I need it. I mean, I need the money. I mean, we would deliver. We would deliver. I would make it so much harder on me to make sure I deliver, and I guess I know I could do it.

But now if people were to ask for certain favors and all that, if it is something that I'm uncomfortable with and I can't guarantee it and it makes it harder on my team, I'm okay with saying, I can't do it in 10 days. I can't. I know you need it, but this is a guarantee, this book we write needs to be in 30 days. I'm comfortable with that. My team is comfortable with that. I'm okay with saying no, and I know that people out there can sense that energy that I stick to a certain code. [18:04.6]

You remember those people out there that you've ever worked with where they say a certain price and then you haggle with them and you can actually get a better price, a way better, a way, way better price, and then deep inside you're like, Man, they have no boundaries. Why didn't they just give me that praise in the beginning? You kind of feel like, Yeah, they're kind of shaky, kind of scummy. You get a bad sense from them. Even if you did business with them, you kind of get a sense.

I like when people say to me, Hey, man, can I get a discount or whatever? and I say, No, we're too busy. We need to do this. I can say that to them and my energy levels are at a certain point that they sense it and I'm assuming, and I don't know if this is one hundred percent, but they respect that and I respect people who stick to their guns also. I would assume, you out there, listening to this, you respect people who stick to their guns. Energy is huge. [18:56.5]

How about your circle? Everything comes back to your circle. That's why this thing is called the Inner Circle. Who you surround yourself with will be the end, all, be all to your future, one hundred percent. The scumbags out there want to be around other scumbags. The good people out there, they'll test you with certain things in their own ways, and the moment you become known for someone who lies, hu-hu, you're out. You're gone. You will never be referred to other people by them ever again. Why do you want to tell the truth? Because it's not just your life. You're affecting other people's lives.

If you like what you hear and you are a patriot entrepreneur, go to Mike’sInnerCircle.com. Remember, you are only as strong as your circle. We'll see you there.

Telling the truth will save you time. You know when people meet people and you beat around the bush or you jump on a call and you're afraid to ask for the sale or afraid to tell people what you want to accomplish with this meeting? You're burning up your time. You're burning up their time. People respect straight shooters. [20:15.4]

If you start telling them the truth, you will save time with your team. You'll start saving time with your potential clients, with potential business affiliates, Hey, I can do this. I can do this. I can do this, and then you come through and you are now a truth-teller, you're going to save so much time for people.

I talked about this in another podcast, but one of the key reasons people succeed and others don't is that they're invited to play in lots of games, and if you are able to be one those people who could be relied upon, tell the truth and save other people's time by being straightforward, honest and clear-minded, you are going to save a lot of time for everybody involved. Do what you want from people around you? Other people should be saving you time. You should be saving time for them. [21:07.8]

People hire DreamStarters Publishing to save them time. I had my 1969 Mustang worked on by an incredible Ray Dodge dealership close to me because they could do everything in two months or it would have taken me a year and I still would have screwed it up. They saved me time. People around me, Ashley, my sister, now project manager, writers, all these people who are in my life who are amazing people, but they save me time, so think about that.

A great quote by Jordan Peterson. I bring him up a lot because I really think you need to start looking into this dude. Hopefully, you are. But he said the ultimate adventure is to tell the truth, and the reason is, if you're able to stand up at a party or in front of your family, or with that girl you're dating or guy you're dating, or with your team, and people ask you a question and they are expecting an answer and you give the real answer, oh, man, you're going to find out so much about yourself, how much courage you have, how much backbone, how much competence you have. [22:15.8]

Do you know, that's the ultimate adventure, he says, to tell the truth? to say what you really feel when it matters, that is the ultimate adventure. I'm a guy who has basically a big sign that, when I wake up, my first words I see every day is “Prepare for adventure.” I love adventure. I want excitement. You want to get excited? You want to get excited in life? Start telling the truth. See what people say. See how you respond. See how much of a street fighter you are. See how much of a leader you are. Quit trying to hide from shit because the adventure is in front of you, not behind you. [22:51.6]

If you start telling the truth, you find out more about yourself. You find out your ability to fight back, your ability to find a tribe, your ability to connect with people, your ability to share information that might be deep down below a bunch of scar tissue. Man, you can find out where your emotional buttons are, where your passions are at, what your strengths are, what your weaknesses consist of. Start telling the truth and you're going to find out who you really are.

I also made a post today, when you're listening to this, but you'll be able to look back through my Instagram, my Facebook, and you’ll be able to see that I believe the more I found out about myself, the better I got at business, and maybe the better I got at business, the more I found out about myself. But maybe it's even this. What if it's more about the competence that I’ve gained from business? It gives me confidence.
Competence led to confidence in my life. Confidence in my life led me to having more backbone, more courage, more wherewithal to say I'm going after what I really want, and that led to more competence, more confidence. But it was because I was able to tell the truth to myself and to you, and to my clients and to my team. They know where I stand. [24:10.0]

I'm telling you right now, you look at anything I post, you know where I stand. I think that is crucial. People who are afraid to say certain things, it might not be a lie, but you are not saying enough about yourself. If you don't know who you are as a person, you're never going to let them know who you are, and if they don't know who you really are as a person, will you ever have a real tribe? Will you ever have a real family around you?

If they don't know you all the way, what if you don't know yourself all the way? But what if yourself all the way and you're hiding a lot of the parts that make you you? Is it a real relationship? Is it a real marriage, business partnership? You’ve got to ask yourselves that.

When you start telling the truth, you're going to have clarity in life. You're going to be clear-minded about where you're going to go. I'm looking for this type of person. I'm looking for a patriot. I'm looking for an entrepreneur. I'm looking for someone who went through this. I don't want these types of people. I don't want these types of people. I don't want these types of people. You see what happens there? Clarity. [25:15.5]

I always picture this and I don't know how to actually create this picture for people to show, but what if I was up on stage and they were going to ask me about clarity, I wish I had this picture to show. It would be basically like a video game where you're looking at a third-person view and that third-person view of that figure is looking at a wilderness, and it's all blurry and it's all distorted.

Then there are certain things that pop up within the distorted picture that are clear as hell and it's almost like a person or a tool, or a business vehicle or certain things that they're looking for in life. Within a blurry picture, there are actually pieces of clarity. Then, all of a sudden, you're able to say the next slide would be the connection between the clear pieces on that picture and there's a straight path to that. [26:06.5]

Now the path to those things that that individual wants is clear. It's all noisy, all distorted. Then it becomes a little bit clearer about what they're looking for, and then the pathway to those things becomes very clear because you know exactly who you are, where you want to go and what you want to accomplish.

The more you get clear on that, the more you tell the world that, the more you say what you feel, the universe goes around that. The people who don't believe in what you believe in are going to leave your life. The people who believe in what you believe in are going to enter your life.

Being clear is going to attract the right things, but it's also going to allow you to see a lot more into the future. It's going to see the things that you need. When the opportunities go by on that river, you're able to say, Yeah, I need that one. Yeah, I'm looking for that. Some people who don't get to the bottom of what they really believe or what they want will never get that clear. They will never get that clear. [27:07.0]

The more clear that I got with business, the more things started showing up in my life that I knew that I was like, Yeah, that's what I want, done. Then, all of a sudden, when you're telling the truth, you can't be pushed around because the news doesn't fuck with you. People who used to be like friends and authority figures in life, they can't fuck with you. They can't push you off, off your path because exactly where you're going.

When you tell the truth and you have a backbone, it's almost like there are bullies out there. If you ever come across a fight, the more you stand up to them, the more they back down, and maybe that's because of competence that you could actually hold yourself, hold yourself up in a fight, or you could really fight back and do some damage. But that confidence could put fear into those bullies’ eyes. The clearer you are on where you're going, what you want, who you want in your life, what you don't want in your life, everything becomes a little bit easier to make those decisions. [28:01.5]

The easier you can make it on you to make those decisions, the better. “Hey, I don't want to drink anymore.” I make it very well known. We were out at the pool and I don't know if there's a certain person who may be listening to this podcast, but people ask me, Hey, you want to go out drinking? You want to go out drinking?

I don't drink and I just look them straight in the eyes or I just tell them straight up, my days of partying like that are over. I'm done. I don't need to drink. I did it all. I did all the crazy stuff that I wanted to, for the most part. There's a lot of crazy stuff that I still need to do, but it's not like in that party sense mode. It's crazier stuff like I want to drive a tank. That's different, but to go out, party and drink and all that, I did all that so many times, I don't need it anymore. It's great to be able to tell the truth this way. No, I don't really drink anymore. I don't need a party. I'm going to go, grab a pizza, and hang out and watch a horror movie. [29:02.4]

That is a great strength. I don't have the peer pressure muscles of like, Oh, I don't want to hurt the feelings or whatever. I'll just tell her straight up. Fuck, no, I'm not going out. I'm going to get a pizza, watch a movie.
I'm going to hang out and I'm cool with that, because the excitement that I get from my life is building great shit. I don't need it from going out and meeting a bunch of drunk people. I know it's exciting. It's so fun for a lot of people. It's just not me anymore and I'm okay with that.

Everybody has their own thing. I'm not knocking any of that. I swear to God, please, listen to me. I'm not knocking any of that. I think it's actually still a lot of fun for people who didn't get that out of their system at a certain age. I’ve got it out of my system. Anyway, that's who I am. I know that. I'm okay with saying that.

But there are people out there who will fall into the peer pressures, whether it's drinking or even this fucking shot that's out there or certain things. Peer pressure fucks with these people, right? Peer pressure will dig into them and say, Well … I’ve got to do it. [30:04.7]

But if you know yourself and you're willing to fight for it to the very end and you're telling your truth, and this is me, this is who I am, and nobody can fuck with this, damn, that gives you strength. But it's also not just the strength, but it's that mental toughness that I can't be pushed around. I can't be swayed.

There's a lot of energy that gets burnt up whenever you're trying to be nice to people. When you tell that nice version of yourself where you say, Oh, I’ll go out because I don't want to hurt their feelings. Oh, I’ll do this because I don't want to hurt their feelings. I'll do this, rather than just saying how you really feel.

Do you know how much energy you're burning up by being fake? It's not a lie technically, right? This isn't a lie. This isn't even evil. It's that you're just not being true. You're not being true to how you really feel. No, I don't want to go out. You want to be nice. Sometimes that's going to waste a lot of energy and people who waste a lot of energy don't accomplish a lot in life. They burn it up on certain things that are unproductive, so there's that. [31:02.6]

But I guess maybe even the last piece, and this kind of sums it all up, is that just by being real, everything around you becomes real when you are telling the truth. It's real to you. These are my real friends. These are my real business partners. This is my real money. I built this based off realness.

We have a company called DreamStarters Publishing. I’ll interview you for four hours. We're going to deliver a book in 30 days, two edit run-throughs, cover designs, all this. This is real.

I also am going to be a part of Amazon stores. It means I give money $25,000, $40,000 to a certain person, and they build these stores and it probably takes eight, nine months, and then there's a great return on investment because there are products and services or products being sold through these stores that go onto this credit card that you are able to create, and this product is shipped out and drop-shipped and basically you're housing all this. People are looking for keywords and people are going on Amazon buying. You were the one that funded it, set it up. Products are going out. The people receive it. They pay the money. It's real. [32:12.4]

Real estate is real. Also, lending, lending money to people that they get me a return on investment of 12 percent, okay. I want multiple revenue streams. It's real. You're going to get my money, so you're going to go and build shit, that's real. There are a lot of people out there who are basing everything off a lie, fakeness, bullshit.

I know a lot of people—maybe not a lot, but I guess that’s because I pushed them out of my life—I’ve seen a lot of people. They'll take people's money, and gone, fucking gone. Where did it go? I don't know. But they're always driving really nice cars. They're always doing cool shit. It's not real. You eventually are going to be pushed into these corners and everything is going to be based off this realness factor. You're going to look in the mirror one day and you're going to say, Did I live my life, my life, my way or not? [33:04.3]

The Top Five Regrets of the Dying is a book out there and what it really leads to is that people will live a life not according to themselves and that's their biggest regret. It may be where they live, maybe who they surrounded themselves with. Maybe they still like these people. It's not like they hate them. It's just that it was a little bit fake, a little bit inauthentic, a little bit not themselves, a little bit not their dreams and wishes and financial goals, and just a little bit off. It's because internally they probably kept making those death-by-a-thousand-cuts movements.

Yeah … I feel great here. I'm going to be here.

Yeah, I-I agree with you politically, yeah.

Yeah, I don't want to hurt my mom's feelings, so I'm not going to go start this and do that.

I'm going to do this and I don't want to rock the boat here and I'm not going to say this when I really feel like it, and I'm afraid to do this. [34:00.5]

All of a sudden, it just snowballs. Once again, these aren't “lies” lies, the ones that you think of. These are still little lies to yourself. You say one thing, but internally you feel another way.

Some people say, and this is still a lie and maybe you can look at it that sometimes these little things are important to do, but when someone is feeling like and someone would ask you, Hey, how do you feel? the guy would probably say, I feel great. Now, is that a lie? Maybe.

How about these people? I used to work for a guy that used to do this, but he was doing great. People would ask him, Hey, how are you doing? He would say, I'm just struggling along, but he was doing great. He felt great. He loved it, a multimillionaire. Is that a lie? I don't know. [34:52.6]

I know that I’ve got rewarded in life by being who I really am. It was very difficult. I know that when people ask me a question, I give a straight answer. Sometimes that's even tough because my mom will ask me certain things and I’ll say an answer and I know that it's going to make her mad, but it's in me now to say certain things that are true to me.

I’ll give you an example. My mom will be watching the news, and this was just top of mind because it happened the other day anyway. My mom would be watching the news and I'd be like, Mom, what are you doing? What are you watching? This is all fake. This is garbage. This is not good for your soul. They're trying to do this to make you mad.

Then she'll say, Why do you have to be such a pessimist? Why do you have to be--?

I’m not. Just turn off the news. Stop listening to these people. Your mind will start to heal itself.

Being true to yourself is going to be full of discomfort, but I think it's the only way to live. I think it's the only way to get good people in your life. I think it's the only way to be a leader, to fulfill your promises all the way to, to sleep good at night, and to live your life your way all the way. [36:10.4]

In the Inner Circle, when I look at all these members, I see people who are seeing a culture of people who are unafraid. It's so good to see these people who have this courage and backbone. It's great to see it. It really is. Maybe a lot of that just rubs off on me. All the time being around people who tell the truth always is going to rub off on me, or even rub off on you, because I think you just become a product of your surroundings.
If you're around a bunch of liars who lie to themselves, you're going to pick up on those habits.

It’s not just lying, like I said, to other people, but it's lying to yourself. You know when you're not feeling good. You know when you need to make a change. You know when things aren't working out. You know when this doesn't feel right or your body needs to change, or you need to get into a better diet or a better relationship, or start a business or do a certain strategy, or stop listening to other people. You know it, so you’ve got to start listening. [37:10.8]

The more you tell the truth, that becomes a muscle. You build and build and build, and all of a sudden, if something comes into you that's not truthful, it's automatically rejected. You can sense it right away because you're so hyper-aware of it. You need to start telling the truth for yourself, your business, for your legacy, because everything hinges on that. Everything.

People are noticing how you act around them, and I'm telling you, even if it's not the status quo, even if it's against it, what the room temperature is like, people deep down respect those who stand up for themselves and what they believe in, and they will stand against that wall and say, This is who I am.

The more I started to tell people the truth of my belief in Christianity, my belief in patriotism, my belief in everything that's happening in the world, my belief in the corruption that you see, the more I started to do that and tell the truth of what I really felt, that's when it all started the work. [38:10.8]

That's it. It's the key piece, guys. It's everything. It's everything. And the more I tell true stories and books for other people, nonfiction books everywhere, I realized this is the key for other people also. Start telling the truth and you will be a part of the right circle forever.

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