70% of financial advisors who clear over 7-figures per year have something in common:
They have a niche, which gives them “expert” status in their market’s minds and makes scaling to 7-figures (and beyond) a cakewalk.
So, why don’t more financial advisors niche down?
Well, many do, but they commit massive mistakes which wipes out the benefits. Or they overcomplicate picking their niche, and wind up with a “niche” that only includes 10 people.
But don’t worry. Niching is easier than you think, especially after you listen to this episode.
In this episode, I reveal 3 common (but terrible) niches for financial advisors, how to simplify your niche, and why this can turn you into a millionaire financial advisor by the end of this year.
Show highlights include:
- How to “flip” a prospective client’s objection that money isn’t important to earn a client for life (2:55)
- Why following digital marketing advice from other financial advisors will dry up your sales pipeline like the Sahara (4:13)
- How to send out a direct mail campaign today and land a new client by next week (even if everyone else says direct mail doesn’t work) (5:14)
- Want to triple or quadruple your annual income this year? Here’s the simple, yet effective way to do this (5:39)
- The insidious way big demographic groups masquerade as niches and almost guarantee you land no clients (6:27)
- Why picking business owners as your niche is a surefire way to waste your time without growing your business (7:43)
- The “Layering” technique for picking a niche where almost no competition exists (and where you can play the marketing game on “easy mode”) (10:52)
- The “Obvious” approach to picking a niche that’s profitable, fun, and unlocks a surge of eager clients (15:02)
Want to become an expert at niche marketing and put growing your business on “easy mode?” Then join my niche marketing program here: https://www.theadvisorcoach.com/niche.html
Need help getting more clients as a financial advisor? I created a free, 53-minute video outlining the steps to my “CLIENT Method,” which helps financial advisors land more clients. Watch the video before I take it down here: https://www.theadvisorcoach.com/theclientmethod.html
If you’re looking for a way to set more appointments with qualified prospects, sign up for James’ brand new webinar about how financial advisors can get more clients with email marketing.
Go to https://TheAdvisorCoach.com/webinar to register today.
Go to https://TheAdvisorCoach.com/Coaching and pick up your free 90 minute download called “5 Keys to Success for Financial Advisors” when you join The James Pollard Inner Circle.
Want to transform your website into a client-getting machine? Go to https://www.theadvisorcoach.com/website to get The Client-Getting Website Guide.
Want a masterclass training in running effective Facebook Ads? Head to https://TheAdvisorCoach.com/ads-training.
Discover how to get even better at marketing yourself with these resources: