You’ve probably heard about content marketing before while researching marketing strategies to bring in more clients.
But one big problem is: Many entrepreneurs create content just to create content—NOT because it’s actually useful.
The real way to do content marketing that works is by creating useful content that helps your target market and actually gets you more appointments.
How? In this episode, you’ll find out 3 tips that’ll make you the advisor who magnetizes clients and have leads pour in rather than chasing people.
Show highlights include:
- Why NEVER to talk about stock market events in your email content. (2:37)
- How “turning into Yoda” helps you attract more clients and makes them feel like heroes for working with you. (7:55)
- Why creating free content should cost you a lot of money. (15:52)
- Worried about prospects not reading your content? Here’s why most readers dropping out is a good thing. (19:20)
If you’re looking for a way to set more appointments with qualified prospects, sign up for James’ brand new webinar about how financial advisors can get more clients with email marketing.
Go to TheAdvisorCoach.com/webinar to register today.
Ready to learn even more about becoming the successful financial advisor you know you can be? Check out these resources: