Have a podcast in 30 days

Without headaches or hassles

The virtual world can be scary especially if you’re used to running your business as a brick and mortar. However, nothing is as powerful at creating wealth and freedom than taking your business virtual.

And it’s not as difficult as you’re making it. Especially when you can tap into ancient marketing channels that turn you into a celebrity to your market on a shoestring budget.

In this episode, Chris Arnold, a successful virtual wholesaler living in the Carribean, joins me to share how to take your business virtual and the best-kept marketing secret for real estate investors.

Here Are The Show Highlights:

  • The “Dip Your Toe Method” that eliminates all risk when trying something new (5:38)
  • How to harness adversity and turn it into your secret weapon for success while other businesses crumble (6:21)
  • The “Baby Step System” that knocks out fear and uncertainty as you tackle your most ambitious goals (8:01)
  • The stupid-easy way to find team members who are the most self-driven, self-motivated, and self-disciplined people on earth to help you build your virtual empire (8:58)
  • Why not having a physical office space immediately kills drama by 91% (or more) (10:54)
  • Stuck in a rut? Here’s how changing your environment rejuvenates your creativity and inspiration (14:41)
  • How to leverage ancient marketing channels with zero competition to stir up new opportunities for your business (even if your marketing sucks) (22:02)
  • The “Radio Secret” that can consistently quadruple your marketing investment (without spending hundreds of hours per month creating it) (26:23)
  • Why getting less leads via radio is outlandishly more profitable than getting more leads via Facebook (27:56)
  • How to achieve “Celebrity Status” in your market this week (even if you’re not well known) (28:56)

If you’re doing at least a million dollars a year and want to join Chris’s brotherhood to curb your isolation, head over to https://multipliersbrotherhood.com/.

If you’re interested in using radio to help promote your real estate investing business, you can connect with Chris and his team at https://www.wholesalinginc.com/reiradio/.

And if you’d like to learn more from Chris, you can subscribe to his YouTube channel here.

For wholesaling hacks like I shared in this episode, head over to http://easywholesalehacks.com and check out what’s available.

If you're ready to put the power of wholescaling to work for you, then head over to https://JoeEvangelisti.com/downloads to get your free “Business In A Box” downloads.

Or if you're a true action taker, ready to blow the lid off your results. You can apply now to work with our team to build the business of your dreams faster than you ever thought possible. Go to http://realestatemoneymindset.com to apply and change your life.

Do you want to become a successful wholesaler and help support the show? Then, share this with two people and go to wherever you listen to podcasts, subscribe to the show, and leave a 5-star rating and review. We will pick one of the top five star comments and give away free swag and goodies.

Read Full Transcript

You're not a rookie real estate investor anymore. In fact, you're probably doing a small handful of deals each month, but you're killing yourself to make it happen and to top it off, if you take time off from your business, you don't make any money. That's because you don't have a real business, yet. We're about to fix all that. If you're a can do action taker, the whole scaling podcast will teach you the tips, tricks, and systems you need to generate massive revenue, build your team and give you the financial freedom you've dreamed of in any market in the US. This is WholeScaling.

(00:43): Welcome back to the show. I'm your host, Joe Vangelis. I'm excited today because, you know, guys, we bring you all kinds of different people from different backgrounds, different business models. But this, I think hits home for so many of our audience. So many of our audience members, this is a true blue real estate investor. Who's designed his life around his business has actually built a lifestyle around his business. Isn't this why we get into real estate folks to be able to design our life around our real estate business, not the other way around, not to create a job or a high paying job that traps us into a full-time business. Now, this is the opportunity to hear that. I think a lot of people strive for, and that's creating purpose and freedom and lifestyle around the business that they've created. And that's why I'm excited to welcome our guest today. Chris Arnold, Chris, welcome to the show brother, and glad to have you on

(01:31): Hey man. Glad to be here. Glad to add some value today and chop some stuff up for the audience, man. It's true.

(01:37): Absolutely. Absolutely. Man. Now I'm excited to have you. I really am. I mean, I was just we were, we were talking a little bit before we hit the record button and you know, I think I recognized you immediately and I think we've probably hung out before and past events and stuff like that. But like, your name has been in the game for a long time. You've obviously been successful. You created this lifestyle for yourself. Tell the audience a little bit about your background. Then I'm going to jump into what you got going on today and how you've created, what you,

(02:04): Yeah. So I started real estate 15 years ago. It feels like being in the game. You know, when you say that out loud, 15 years the way I got my feet wet was, you know, I didn't know a direction again for 25 years old. Right. I saw real estate is a fantastic vehicle for freedom. And that's what I was looking for because my true passion coming from my background, I've got a master's in theology, has always been about the transformation development of people. And so I wanted an economic engine that would provide that for me. And so at the time it was like, well, we'll stay, seems like a good engine. So I'll go that route. And I didn't know anything other to do to just get a real estate license. And so I was a licensed agent and I went to full Keller Williams to becoming an independent broker of building the team for those that know the M R E a model by Gary Keller.

(02:56): I built that up. And then from there about seven years and somewhere in there, I decided to transition and add in the layer of investment. I thought there was so much more opportunity, so many different ways to do deals and potentially around the ability to create long term assets that are sellable and passive. So I did that. We won one of the larger fall wholesale companies in the Texas area. And we do that from a virtual platform. So no brick and mortar which has given me freedom of location, which is great. And then from there I launched multipliers brotherhood, which serves kind of the top 5% of real estate entrepreneurs focusing on legacy fulfillment and making sure that guys finish this race well that they started and don't get disqualified. And of course, what we'll talk about today, I teach a marketing channel that I consider. And a lot of people now that understand it, realize that there's virtually no competition. It's a game changer for the industry, hard to come across Joe things that are not being talked about again and again. And so we got one of those things for your audience today, something new.

(03:57): I love that, man. Yeah. So, you know, I want to briefly talk about the virtual wholesale piece. Cause I think a lot of people that focus on that, but I know I wanna jump right into, you know, getting into, again, the being able to be totally virtual, the multipliers brotherhood piece, and then the REI radio stuff you want to talk about, but let's talk about the virtual. What did that look like when you first made the decision? Like, Hey, I live in Texas, this isn't the environment I want to be in. I want to live in a better environment. I want to live. I think you actually said you were in the concrete jungle. You want to get in the real jungle earlier when you were on the call. Right. But like, how did you decide, I want to get in that better environment. I'm going to go live in paradise. Like, what am I doing here? I'm asked to just go do it. Like when did that light bulb go off and have, was it scary? Was it, you know, were you anxious about it? Like how did that conversation come up? And how'd you make that?

(04:41): Yeah. I mean the vision had always been there again. I'm one of those guys that watches a Corona beer, commercial, and just light up. It's just like, there's something about that. That speaks to me. So I had written it down and you know, my goal notebook a long time ago that I would eventually live a Caribbean life. I just didn't know where that would be, but I knew that I had to step into virtual world, which is scary if you run a brick and mortar office. And you're used to being able to manage everyone from a face-to-face standpoint, when you start to consider the concept of people working for you, that work from home, you begin to ask all those questions and those fears start to arise. Well, you know, how do I build a strong relationship with them and maintain a culture? How do I hold them accountable?

(05:26): How do I know that they're doing what they said that they were going to do? And so I had to first kind of walk through a lot of those. I would call them misconceptions that I initially had. And the way that I got started was very simple. I said, okay, how can I dip my toe in the virtual world? You know, while I still have my office. And I simply went to a third-party company that already pre-trained real estate virtual assistant. And I hired my first one, at least I knew that that risk was minimal. I wasn't on someone. I had someone that was already trained and that introduced me and kind of opened up this bail. Like it was a black hole. And from there I can start to put the pieces together for how this entire virtual world works, which is funny that we're talking about this now because it's been forced this year. So a lot of people don't have an option. So I think the rest of the world is kind of catching up with this concept, but I want it to be on the front end of it. For sure.

(06:20): I love that man. And you hit on the nail on the head with the COVID thing, right? Because somebody, I think it was at my lead, said something about sometimes this force adversity teaches us that there's things that we probably should have been doing all along or forces us to be effective and efficient with things that maybe we should have been doing anyway, you know, kind of puts us in that atmosphere where it's like, Oh, well, you know, it's like a forced realization, right? Like, like maybe I didn't realize I could have been doing this all along and now I have to. And then like, Oh, well, well, Hey look, it's actually doable. It's possible. And now this environment that we were forced into is now caused us to be effective and efficient. Right? So it's funny that you were actually able to jump into that much, much earlier. The rest of society has now been kind of like forced into that. But I think a lot of people are adapting and overcoming as a result because they have to,

(07:08): Right. That's usually how change occurs. Right? You have early adopters that jump on, then you kind of have the midfield players that move. And then the last people, right. Are usually forced because they have no choice. It's, it's like Facebook, right. When that launched, you know, and at this point it's very difficult to do a lot off of something like Facebook, because it's such a norm, but that's usually the transition for change from an entire society standpoint. But COVID ramped that up even more. It truly forced it and it forced it quick.

(07:37): Absolutely. Absolutely. And going back to kind of like taking that, that micro step, you know, one of my favorite books is the four hour workweek. It goes back to like 2007, right? And Tim Ferriss talks about like, Hey, if you want to Lambo, right. If that's what you want, say you want something big, break it down into a car payment, break it down into, I'm going to go rent it for a month. I'm going to test it out. I'm going to see how it feels. I'm going to see if I enjoy it. And so I talk about this with goals all the time, people have these big lofty goals, you know, just take a step forward, take the first move. And so this thing was scary for you, but you decided, okay, I'm just going to take the first move. I'm like, I'm going to hire someone virtual. I'm going to get that virtual piece out of the way. I'm going to test the waters. Right. And that now you're one step closer to the realization of the dream. You know,

(08:22): Like Dave, Dave Ramsey, baby steps, right? Baby steps, baby steps, baby steps. I think we move forward with a lot of things. If there's uncertainty and fear around that direction. Babysat.

(08:35): Definitely, definitely. So you've got the virtual wholesale piece going, how long did it take for you to kind of like systematize that make the move pack up relocate.

(08:45): It took me about four years from the day I hired my first virtual assistant and a couple value things I would say, particularly because this is such an important topic right now that I now know that I wish I knew. So this is what I would tell your audience. Number one, what I realized is that people that are I'll call it hatched in the virtual world, meaning born raised. They weren't really in office for a very long period of time. So they have grown up in a career without structure. Those people are more self-driven self-motivated and self-disciplined than the people I've ever had worked for me in office. They do not require structure. The challenge you get is when you take an office, people that have become used to that structure and that keeps them doing their job, and you try to throw them into virtual world.

(09:35): I've done that with a few people that I initially had, and it's difficult. It's usually like a year transition. So what I tell people is if you find people that are already in that world, you will be blown away at the caliber of people. You can find number two, it'd be like marriage. Would you want to limit your options to your potential partner by the fact that they are in a commutable range from where you live? It's like, no, I'd love to be able to shop all of the United States or maybe the world because your probability of finding the right person is going to go up. So that's the way I look at it. If you move to virtual, that means your fishing pond is the entire United States, potentially the entire world. If you decide to go international VA. So I think that's a thing that really opened me up and why I feel like we have the strength of the team we do now.

(10:23): So I don't have to be there day to day. And then the last piece is culture. I am amazed at how close my team is being virtual. Again, one of the funniest things we laugh about is my chief operating officer, who I trust with everything literally runs the show down to access to finances, QuickBooks, et cetera. I've never even met her face to face and seven years, but that shows you what can be done without face to face. Now face-to-face is truly valuable. I'm not minimizing that, but don't think that you're just going to lose culture, but you're also going to remove the trauma. And what I mean by that is when we have office, you know, who drank my diet Coke, you know, who left the dish in the dishwasher? You got all of that. You put people in close proximity, they're just going to bump into each other. And so we don't deal with that stuff anymore. So I saw the drama level drop quite a bit. When we moved over to a virtual model,

(11:19): There's totally zero water cooler drama. There's, there's no water cooler. Right. And I was talking to a guy the a day high level guy at one of the companies we're dealing with, they're totally virtual now. And he said, well, let's spend double on coffee cause I'm working from home, but I saved it on gas. Right? So they've got that trade-off but they're enjoying it. Right? And there's so much more effective. Most people are so much more effective. I will add to what you just said. One of my top guys in one of my companies is you for 10 years now and I've never met him. Right? So, you know, for people that are having this anxiety of his fear, that it's impossible or difficult hire virtually, you know, again, test the waters, put your toe in the water, especially right now with COVID. I can attest to the fact that there I've been saying this all year, there's more talent on the bench right now.

(12:04): And I believe we'll be in the next six, eight, 10 months, depending on how the country goes, lockdowns and furloughs and, and you know, people buttoning up and you know, when someone is making a decision mentally, whether or not they liked the career they're in and they're on the fence, it doesn't take much to push them over to the other side. Right. And now they decide, okay, I'm on a furlough. I'm getting paid. Why not test out working over here? Why not train in this new career? We're not see if I like this other thing. You know what? I like it, I'm going to make a move. Right? And so, you know, people don't naturally want to just sit around in their house and watch Netflix all day. Like they want to go out and have a purpose. They want to have a passion. They want to be engaged. And there's so many great people right now. I found this year alone, we've hired some of the best team members we've ever had. And so I see a lot of people that are struggling to find purpose. And I see a lot of leaders and visionaries and entrepreneurs that are saying it's hard to find great people. I don't think it's ever been easier in my career in 15 years to find great people that it has been during this whole shutdown and this whole

(13:09): A hundred percent agree that it opened up the market tremendously to new talent for you.

(13:14): Absolutely. Absolutely. So let's fast forward. We're here now. You've moved. You've made the a, cause I want to get everything in here. You're now in Mexico, you live in saloon. You like it here. Obviously. I love it.

(13:26): I need to finish my day with something that replenishes me. I didn't find that in the city. It's the same old, same old, go get a cup of coffee, see a movie, go to dinner. You know, here I finished the day I'm going to go paddleboard and I'm going to go free diving. I'm going to hop on bikes with my wife and you know, go down and grab a ice cream cone and some gelato or something like that. So as a visionary, as someone that is very restless by nature and just needs to be moving, and this environment has been really good for my psychological and emotional health. And I knew it, but now being here three years, I can't imagine going back and just living in a suburb again in the U S

(14:05): It would be difficult. Yeah. You feel healthier, you know, mentally, physically you're feeling better than you were before.

(14:11): Oh, a hundred percent. Yeah. Without question. Yeah. And it doesn't mean the Caribbean is for everyone just means to understand the way you're wired. And what I tell people is what environment is going to drive the greatest amount of creativity, you know, replenishment, relaxation, inspiration for you, based on the way that you're wired. So I'm in my B the mountains of Colorado, right up in Montana, whatever it is, but just finding an environment in which you feel like it's pouring into who you are as a visionary. Because again, what changes people more than these two things, people change people the most. And second to that, I believe that environment changes people the most and get those two things right. As a visionary. I think it's important. I love that. And

(14:52): I don't think enough people do change their environments. I think it's tough for a lot of people that get stuck in a spot or a rut, right. And, you know, variety is one of those, those human needs that we all have. And we find ourselves stuck in a spot a lot of times, because we feel like that's the norm or that's what it is,

(15:10): Eric and norm, that's the problem. American thinking is conventional. They do not travel, but if you get outside and look at the rest of the world, you'll realize how limited we are in our understanding of the movement of geography. The rest of the world lives all over the world. You know, you look at Australians on average. Most of those, when they hit twenties, late teens go for two years, like that's normal and Australian culture like Americans don't do that. And so it is more of an American culture thing to kind of stick where you're at.

(15:39): Long-Term I love it. I love it, man. So tell me about multipliers brotherhood. And, and what is that? You said top five real estate entrepreneurs. What does it take to qualify for something like that? How did the people get involved in and what do you look for for someone in that group?

(15:53): That's what gets me out of bed every day. Real estate is not my passion real estate is simply a vehicle that provides me freedom of time, freedom of location, freedom of resources. And again, that's why I got in to utilize it as a delivery system for what I actually feel called to do. So I love working and leading leaders and influencing influencers. So we focus on the top 5% of the real estate entrepreneurs around the country, from everything from multi-family single family education, you know, you name it. We have such diversity within our community, but the real focus was this. What I found is that one of the biggest problems we have within the real estate industry is entrepreneurs and entrepreneurs worldwide. Doesn't matter what business you're in is isolation, particularly among men. So if you ask men, statistically, how many friends or men in your life do you have that you could truly confide in?

(16:50): If your life began to fall apart, you get somewhere around 80 something percent that will literally give you a zero. So here's what happens in leadership world. You're isolated. And then therefore in that isolation, the stress comes on. You have no one to talk to about it. Can't dump everything on my wife. Can't talk to my employees at that level. And my friends don't get me. Cause they're working a nine to five, wondering what I'm complaining about being a business owner, they just can't comprehend it. And so then it ends up coming out sideways. So what you're going to see is alcohol drug usage. You're going to see things like porn addiction, extra marital affairs, it's all coming out sideways because men don't have a safe environment to feel like they can connect with other men. And then the statistic that I am fighting against is the fact that two thirds of the people listening to this podcast will disqualify themselves from leadership either because of burnout or moral misstep.

(17:43): That's terrible because it leaves a wake of bodies. The people they're leading in their teams and those people that depend on the people that are following them on the Instagram and Facebook and everything that they do down to their families. I mean, it's massively disruptive when a leader falls. And so what we really focus on is legacy fulfillment by providing what men need and they don't need a mastermind. Masterminds are a diamond. Doesn't what men need is true brotherhood. And so we focus not just on the business aspect, which is key, but we also focus on what we call significance in life and becoming the best fathers, husbands leaders, every role that we have maximizing those roles, not just being a guy that makes a lot of money because we know at the end of the day, that's pretty empty. If that's the final goal,

(18:30): Man, I love that. I love that I'm taking notes as you're speaking. I mean that, that isolation piece is so impactful. I don't know a single entrepreneur hasn't gone through. Right. And I'm sure you're speaking from experience from the people that you've dealt with, you know, and it's true, right? They always say that you're lonely at the top. But if, and it's not just a saying, the fact is there's a lot of pressure with being a leader. There's a lot of pressure and stress with being the person that everyone turns to for answers and for advice and for leadership and guidance and you know, what do we do next? And you know, there's a problem what happens and you know, the financial impact and the, you know, there's a stress load to it. So that isolation that's for real. And I find, and you're not wrong about this because I've been a member of multiple different masterminds as you know, for years. And there are good ones and there are bad ones, but the bad ones don't take into account. Anything that you just talked about, right. You're just a number in most cases that's Oh, you hit the nail on the head, that significance piece. Very, very interesting. So how do you guys, how do you guys meet up? How do you form that? How does that brotherhood, how does that interaction happen? Is it through meetups? Is it through phone calls?

(19:35): Yeah. I mean, at a philosophical level, brotherhood begins when you come from a place of vulnerability, if you can actually create an environment where men will talk about the hard things, drop the ego, drop the pride, cause we're all messed up. Let's just be honest, right? I've been through intensive type things like pathways where you stick 70 people in a room for deep types of internal work and you walk away going my gosh, Hey painter. I mean, everyone is now. People are great at masking it, but everyone's pretty messed up because we all had parents. We all had people that came in our lives that said certain things. We all had experiences and tragedy. So those things shape us. And a lot of times, if not dealt with properly, they shape us in the wrong way. They ended up, you know, we've become bitter rather than better because of those things.

(20:23): So you start at that place. But you know, from a level we do all kinds of things. Like obviously our main event is down in saloon. If again, you want guys to open up, but the next to the beach, get them out, throwing a football, right. Sitting back, having a cigar, looking out at the stars, just talking. I mean, men need that buffer to be able to do that. It's not going to happen as easily in a hotel ballroom in Hilton, right environments. And then we do all kinds of meetups again, our men need adventure. So the last one we did, we went down to the outskirts of San Antonio and drove tanks and shop flame throwers and threw grenades. I got actually got to crush a BMW with a tank, which was super cool. But if you create these bonding experiences with men around adventure, and then when you go back at night, you light the fire up, you know, you liked the cigars and you let men, men will open up at those points because there's connectedness and the barriers have been removed. And then we do a lot of online virtual stuff as well. So what I've found is we pretty much interact weekly. It's just done in very, very different ways. And that non-quality time with those types of experiences create true brotherhood.

(21:32): Love it, man. Love it. All right. So let's talk I don't want to detract too much. I want to cover a lot of things here. Let's talk about REI radio. So you guys are now talking about generating real estate leads. Cause a lot of our listeners in the real estate space, they're always looking for new concepts. They're looking for new ways to test lead quality, to get good leads in the front door, to get motivated sellers, to raise their hand and say, Hey, I need help. You have solutions. Talk about REI radio for a second. How's radio, the new frontier for, for REI.

(22:02): So it's, it's hard to throw the word new on there. When we're talking about something as old as radio, what is new is the application of it for investment properties. So let me start with philosophically, how this is going to connect dots for anyone that's listening. The first is I will tell you this, there's virtually no competition on radio. And if you're doing direct mail, cold calling, you know, battling over lists, if you could step into something that had virtually no competition, you know, your probability of success is going to go up because it doesn't matter how good you are at your marketing channel. If that broker table's completely crowded. So we like to call radio the marketing channel that everyone knows about, but nobody sees it. The second thing is people are very confused on who their avatar demographic is. So they perceive themselves as their potential future client.

(22:54): And you're wrong. Your potential client, if you look statistically across the United States is over the age of 50. So people over the age of 50 do not stream music. They don't pay for a Spotify subscription, right? They don't have Tinder on their phone. They do what they've always done. And that is they listen to the radio. So that first.is connected because you're like my gosh, that is actually my different grabbing. Now that I think about it and think through my past closings. And that is the very thing that's going to get me in front of them more than anyone else. And then the second thing behind that is people automatically assume it's not affordable. So you ask the average person, well, how much is it going to cost to advertise monthly on radio? I usually hear somewhere around 10 grand. If you look at our students across and again, out remove the outliers.

(23:39): On average, our students are spending about a thousand to $2,000 a month per radio station. So a radio station doing a hundred spots per month, which is massive frequency. They're literally paying span to $20 per 62nd spot. And people like, you got a kid, Hey, you're telling me you can buy anything. And I go, yeah, it's super simple. You buy your real estate at 60, 70 cents on the dollar. What makes you think that we don't buy radio also as well? And so that is what we show people how to do is to come in and buy radio. Like you buy your radio radio, like you buy your house is discounted. And you know, as I do all profit, I'm merely it was made on the purchase price. You buy, right? Your wing, you pay over pay you're in trouble. So because we buy so discounted, we see such incredible ROI on our radio because it's so inexpensive to do it with the way we negotiate.

(24:32): Love it and particular radio types. I mean, to find that demo times, weekends nights, obviously there's some specifics to it, but things that you can share with the audience. I mean, as I understand

(24:44): Open book, man, I'll tell it how it is. So again, the genre music, again, this is not rocket science. What do your grandparents listened to or your parents, right. Again, you're talking about things like classical music that roll old school rock and roll that old country music. Right? Very simple because here's the great thing about radio. This is not a spray and pray model. You do not have 25 year old kids listening to what their parents and grandparents do. So when you advertise on a radio, you are getting primarily in front of the audience that you want to get into. So it's equally as focused as a lot of the digital marketing that we do, which is super cool about radio in the sense of timeframes. Absolutely. You know, we focus on primetime, you know, Monday through Fridays is really important during that prime time hour where people are commuting from and away from work. So that's a key piece and then frequency wise. I mean, we come on pretty heavy. So we want to be advertising roughly about five times per day when we're all live on radio during weekdays. And so that's kind of a basic breakdown of some of those elements that you're asking about.

(25:54): And what do you find average cost per lead across, you know, I guess curious across the country, you're doing this in multiple markets, right?

(25:59): Yeah. I mean at this point we have sold out quite a bit of markets because we do exclusivity. Cause we want to preserve it, but people ask me that question. You have to go over to the real metric. That's equal for all people, which is dollar per dollar return. So if you're new to real estate, dollar per dollar was very simple for every dollar you spend in marketing, how many dollars come back and profit from deals that you close. So for radio on average, it lands somewhere between three to $4, which means you will triple to quadruple your investment. I see it market to market small, mid size, large. And on top of that, here's the, I think my favorite part is it's consistent and dependable. There's no rollercoaster ride, like get on a lot of the other traditional marketing channels. And so when you have payroll and you start to get those expenses up, you appreciate dependable marketing channels that don't do roller,

(26:54): Right? Yeah. For sure. Now, is there something that people reach out to you directly for, is this a training or program or is this something only your guys inside the multiplier get?

(27:03): No, no. It has nothing to do with multipliers. Oddly enough, I'd probably tell you that about 80% of the audience that we serve is probably been in real estate less than a couple of years. Here's why it's such an incredible marketing channel. Obviously you give it to someone that's high level. I watched my guys that are at that level, run out and buy seven to 15 stations in the matter of first 90 days. I mean, they get it, but again, if you're listening, you're working a nine to five. I had one student tell me, I felt like trying to balance my life, my family, my job, and launch this real estate. I don't want to launch marketing channels that feel like I just created an entirely new job for me. And things like cold calling and direct mail are very high maintenance radio is set it and forget it.

(27:47): All you gotta do is record your ad, give it over to the radio station. And at that point they do everything for you. You just answer the calls that come in. And more importantly, these are the highest quality leads that we know how to generate direct mail is on the SIV spectrum. We were even talking about Facebook leads, right? Very high volume feels great, got tons of leads coming in, but she started digging in and you realize most of that stuff is not quality leads. You know, direct mail. Over half of those calls are people calling into complaint. Radio is a lower call volume and an extremely higher lead. And it's a more profitable per deal because you don't have any competition. You're not getting into bidding Wars with everyone else because everyone else is going after the same list, but just in different ways. So I find it's really effective for scaling and I find it really effective for people that are newer to the game. Our students love it. They're like this was what I was looking for to help me start to grow my business and not get sucked into spending all my time, managing some traditional market channel.

(28:45): I love it, man. Chris, what did I not ask you today?

(28:49): Two things I would say, and I get this a lot from our students. What they love most is you don't get this with other traditional channels. You get celebrity status. When you're advertising on radio. This is the psychology of how celebrities are created. It's frequency, right? Based on what we hear, see and read about people. And again, something psychologically happens in our minds to where we elevate human beings based on the fact that they're on radio and television. This is why we have movie stars. You get the same effect in your business. And the problem with things like bandit signs and text blasting is they work to generate leads, but they don't work to build your brand. So the problem is you're never creating a true brand. That's known in your area because you have to hide behind those things because they're forms of spamming.

(29:34): So you get celebrity status and you get authority, which makes you magnetic and your market, which creates all types of opportunities. I can't tell you the calls my students get with, Hey, I'm interested in doing this with you. I mean, everything from vendors to title companies, I mean, that's just like cherry on top of leads. And then the next thing you get is you get instant credibility with that. Which means if you start with, let's say a response to a cold call, they don't know you. They don't like you. They don't trust you. If anything, you're way back in that step to try to build rapport because Hey, they have to sell their home. So they had to call you. But the reality is they know you spammed them, but we're on radio. When you got to an appointment, they're like, I'm telling you, they elevate.

(30:15): And particularly the older generation that's built on trust. Here's what they automatically assume. If you're advertising on radio, you must know what you're talking about because only the experts advertise on the radio. That is the assumption that, that John the of people or that demographic mates. So you tach on these celebrity status with the instant credibility. In my opinion, that's the ultimate sweetener of why I love radio so much and why we're helping people set it up. It makes a ton of sense, man. Thanks a ton of sense, Chris, you brought the heat today, man, all kinds of stuff. We covered so many bases. How do people reach you about the multiplier? How do people reach you about the radio program? How do people reach you? Yeah, absolutely. So with multipliers again, we don't really market for that, but if you're listening and you know, you do a minimum of a million dollars a year in revenue and you do feel like, or you know who you are.

(31:07): If you're at the top of the game, then you can go to multipliers, brotherhood.com and you can check out all the videos and stuff that we have. It's the best guys. I love our guys. And then on the radio side, if you're like, dude, I get this, I'm looking at 2021. You know, man is radio. People always told me the same thing. When I heard it, it was like all the bells went off. So I know what happened to people's minds. So again, just go to wholesaling inc com or slash REI radio again, wholesaling inc com for slash REI radio and just book a call. I always tell people, ask a ton of questions, make sure it's the right fit for you. And just began. You do deal with baby steps. We just talked about that early it's baby steps. Take a look at it. And of course for free info, which everybody always wants, you can go to my YouTube channel and subscribe at Chris Arnold real estate. Awesome. Awesome, Chris, great show brother. I appreciate you being on. Thanks again, then.

(31:59): Appreciate it.

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