In today's episode, we discuss the top three best practices that will revolutionize your approach to email marketing.
Troy shares his wealth of knowledge and expertise gained from years of consulting in marketing automation and email. Get ready to discover the power of consistency, the importance of thinking long-term, and the secrets to captivating your audience with daily emails.
So buckle up, because this episode will challenge you to think differently, test differently, and ultimately transform your email marketing strategy.
- Balancing the desire for “sexy” marketing tactics with the focus on making money [2:43]
- The misconception of business being boring and the importance of focusing on business first [3:35]
- The myth of needing to mail at the same time every day [4:50]
- How the concept of “inconsistent consistency” keeps subscribers engaged and anticipating the next email [6:50]
- Why emailing daily can lead to lower opt-outs [10:50]