Are you in a market with a lot of competitors?
Do you worry that your offers aren't any different than theirs?
Is lowering your prices the only way you think you can complete?
Guess what buckeroo, there's another way to compete in crowded market without dropping your prices or wasting your time chasing price sensitive clients.
In fact, I'm about to show you how you can:
* Raise your fees
* Have people chasing you down to work with them
* Pick and choose who you work with so you're only working with people you enjoy
Before we get into that let me share some insight I got from world-class copywriter, marketer, and serial entrepreneur Doberman Dan:
“Technicians get paid for what they produce – they're tied to the dollars per hour model.
Specialist are a step above technicians and they only get paid slightly more. Yes, they still get paid by the hour.
Experts are paid more than specialist and they do pretty good too.
But people will pay absurd amounts of dough to get close to a celebrity. That's why you should aim to be the celebrity in your space.”
Think about it – haven't you heard about those ultra rich people who pay celebrities tens of thousands of dollars just to show up and sing one song for them?
That's why you gotta make yourself a celebrity in your market if you want to get paid what you're truly worth.
But before you keep reading you should know this won't work for everybody. If you're boring, self-centered, have nothing important to say, or you can't tell a story this won't work for you. Put down this message and go work on yourself.
However, if you've got some personality and you need a little direction to make the most of it – you're in luck. Why? Because I'm about to share 7 hacks you can use to create celebrity status in your market fast using podcasting.
Fast Celebrity Hack #1: All the benefits of podcasting without the work
There's no question that starting your own podcast can be a lot of work, especially if you're doing it on your own. But there's a way you can get the benefits of podcasting without all the behind the scenes work. According Libsyn (the largest podcast hosting company) the number of podcast shows has increased 36% in the last year.
A lot of these new podcasts are interview based which means the hosts are always looking for a good guest to feature on their show.
The key to leveraging being a guest is to make sure the audience matches the target market for your product or service. If it's a match then make sure the host is willing to give you a moment to talk about what you offer. Also make sure you have a good giveaway to offer their listeners that gets them back to your website and on to your email list so you have a chance to follow up with them.
Fast Celebrity Hack #2: Get better customers
It's one thing to call yourself the “go to expert” in your field. It's a whole different thing when someone that is trusted and respected introduces you to their listeners as the “go to expert.” This is similar to the power of referrals – when a friend tells another friend about you. Those sales are usually the easiest and the customers are typically better to deal with. This goes hand in hand with Fast Celebrity Hack #1: Being Interviewed.
When a host has you on their show and introduces you to their audience it's an implied endorsement. The audience know that you've been vetted before you were invited to be on the show, so you come in from a position of credibility right out of the gate.
A good way to leverage this third-party endorsement is to have an intro written ahead of time that your host can read when they introduce you.
Fast Celebrity Hack #3: Scarcity
We've all heard the phrase, “It's not what you know, but who you know.” By combining Fast Celebrity Hacks #1 and #2 you will begin to develop a reputation as the person to know in your field. This sort of positioning automatically places you above your competitors and makes you stand out. When people know who you are and what you do and you've set yourself up as the “go to expert” in your field you can charge premium prices. Why? It's a simple supply and demand thing. There are more people who want to work with you than you have hours in your day. Therefore your prices must go up.
Alright, you've got enough to get started.
But if you want all Seven of my Fast Celebrity Hacks right now you can sign up to get the free report below.
In the meantime, if you want to build your status quickly without all the headaches of trying to get booked on shows me and the team at The Podcast Factory have your back.
We can get you booked on the podcasts that'll get you in the earbuds of the right listeners.
You won't have to do any research,
You won't have to send any cold emails.
You won't have to deal with any of the back end work.
You will be welcomed on the shows like the celebrity you are.
We'll do it all for you.
But you should know, it's pretty expensive and it ain't for everyone.
You gotta have a marketing budget, something to sell and a working funnel that you'd like to feed new leads into.
If that sounds like you then go to https://thepodcastfactory.com/blitz
See you tomorrow,
Producer Jonathan
