No don't go in there, Daddy's working.
Jonathan: Yes, yes, ya'll. Another edition of Daddy's Working is under way. Welcome back and check this out, check this out. I'm gonna say welcome back boys and girls because I found out that there are some women out there actually listening to this show; I don't know why but we're grateful to have you. We hope not to offend you but we probably will. Today is a very, very… I can't even tell you, like, I wouldn't have guessed this but right now, the day we're recording this is July 3 of 2019, so I'm dating this show but I’m doing that for a reason because July 4 of 2013 is when we launched the first show that would become the Podcast Factory Network. [0:01:09.3] That show was the Making Agents Rich Show. That was a gamechanger for my life and really, I'm sure… in fact I know because I've gotten feedback, that we impacted a lot of lives, helped a lot of agents think bigger and that's all because of one guy, one very special guy and I talk on the show all the time about how important it is to get good mentors, to be around the right people, the people that elevate you, lift you up, make you think bigger, make you think better and that is who I have on the show today, is my partner from Making Agents Rich; I think this is probably the first time we're recording since we stopped that show over three years ago… welcome Mr. Persinger. What's up brother?
Darin: How's it going? [0:02:00.6] Thanks for having me here.
Jonathan: Yeah, Mr. Chill. I forgot. I forgot out balance.
Darin: Has it only been three years? It feels like it's been a much longer time than that.
Jonathan: You know what, it might be four years now, I don't know, since we quit doing the show. I thought it was, like, around the end of '15.
Jonathan: Yeah, so, yeah.
Darin: It seems even longer than that. It seems like a decade to me.
Jonathan: Yeah, well, I mean… dude, I was sitting this morning; I'm making some keto coffee because I'm doing keto now, but I'm sitting there in our condo, talking to Cupcake and I'm like "Look where we are." Like, tomorrow's six years since we launched that show and who knew that was gonna change our lives and, ah, man, I have you to thank for that because I wanted to get the hell out of podcasting. In fact, I wanted to get out of podcasting many times and you talked me back into it but even where I'm sitting right now. My real estate office is something that you helped me realize what an asset I had and I needed to quit messing around with the Facebook and the PaperClick and focus my marketing skills on this place. [0:03:07.7] And bro, the system that I built while you and I were… while, you were pretty much coaching me whether we had an official relationship or not, but that system's been responsible for over 2 million dollars in rent collecting since then and I owe it in no small way to you so thank you for that.
Darin: Wow. So, I mean, I remember those conversations and the internet seemed like a… back in the day, seemed like a little bit of a silly place, like, could you really make a living on it? Which is crazy when I think about it. A lot of the gurus back then, they don't seem to be around anymore.
Jonathan: I wonder why?
Darin: Right. Like, I don't know what happened to those guys. I don't know if they just got super rich and then just bowed out and don't have to work again or what ended up happening. [0:04:02.7] I think a lot of what happened is some of what you are responsible for, is the people who made those gurus so much money. The people behind the scenes. You've been responsible for helping some of those people come out from the shadows and put a spotlight on them and I think that's why those gurus aren't at the forefront so much anymore.
Jonathan: We created new gurus over here?
Darin: I think so.
Jonathan: I mean, really, dude.
Darin: The ones that have the actual skills.
Jonathan: Right. The lineage here like… and some people listening might not know Ben Settle. We stopped doing shows about a year ago but you put me on to Ben Settle and then Ben Settle and I did over 200 shows together.
Darin: Ah, Ben beat me?
Jonathan: Yeah, yeah, we did 237 shows I think. You and I did like 180, 190?
Darin: Yeah, 190 and change.
Jonathan: Yeah, so even that guy, like, that… just… you were always researching the internet. Do you still do this by the way? Do you go out there and find cool people to follow? [0:05:02.2] Because you used to be my source. Are you still doing that or what are you doing?
Darin: I don't think I have anyone. No, right now all I do is I listen to Podcast Factory podcasts. Those are how I find people now.
Jonathan: Oh, is that where they're at?
Darin: Yeah [laughter]. That's the resource now.
Jonathan: What are you doing, man? Like, so we haven't talked in a while and you went hardcore into real estate and you're a new dad again.
Darin: New dad again.
Jonathan: That would be Jesse James Persinger, right?
Darin: Jesse James, yeah.
Jonathan: Oh my god. The cutest name and the cutest picture that Kat put up on our page, we love it and I'm so happy for you guys. How man houses are you into now? Are you on a new house? Are you like eight deep? Where are you?
Darin: Right there, we got the five and then we're in six.
Jonathan: Ah, number six.
Darin: So six units, six stores, one's a duplex and then this mammoth of a house that we're in.
Jonathan: Mammoth? Whoa. You gonna fill it up with kids, I guess?
Darin: [0:06:00.6] Yeah, we need the five bedrooms for all the kids we're having now.
Jonathan: That's right, man. That's right. So, last time… or maybe it's been over the last year or so because you had, after Making Agents Rich, you went hardcore into real estate, you and Kat.
Jonathan: Just killing it, ah, and for people that don't know, this guy right here. This guy, Darin Persinger, if you haven't checked him out, check him out. I would say he is the undisputed king of video marketing for real estate agents. He was also a productivity junkie. I don't know if he still is but this guy is amazing at the video marketing so check that out. So you dropped everything.
Darin: I did.
Jonathan: You started applying it to your business much like you had me do and now what are you doing and how's that working?
Darin: So, after the birth of the first child, you know… I mean one of the reasons why I wanted to start podcasting, I came to you and I said "I need to get off the road." I was traveling 30 to 40 weeks out of the year speaking and doing in-person consulting for real estate teams and brokerages. [0:07:08.0] I was like, I've gotta get home and so that's why I wanted to do podcasting with you so I was begging you, do a show with me so I don't have to go out and do this stuff anymore. And then I just decided I needed to be at home way more, focus on our business and simplify the life. So Katherine and I just started doing sales together. That was working then it almost became like we're too comfortable. We know we could be doing more so then it was time to elevate it and we kind of figured out how to do that and now we're onto a scaling side of it and I'm just way more comfortable with the next kid. Like, I know I don't have to be there 24/7 for him. Like, sometimes when he naps I don't have to sit there and stare at him like I did the first kid, you know? [0:08:00.1] So, I'm just more locked into this identify of being a daddy and realized I can do some balance so I just swung so far the other end of the spectrum like all fam and now I'm trying to find a balance here.
Jonathan: Do you think there really is a balance? Is that a real thing?
Darin: So, here's what I'm calling it and Katherine and I through discussions, I think we've had these discussions on the Making Agents Rich podcast. I call it alignmentism. It's about what is the pinnacle of what you need to feel happy and comfortable and then everything else doesn't matter. So, my desk is a door from Home Depot. My chair is a little bit nicer and comfortable. We drive paid-off vehicles that are Ford's. They're nice. They have, you know, the touchscreens in them and they're leather. We don't need anything more than that. Anything more would be excessive to us. Maybe to someone else, they need a nicer vehicle and that's great on them. [0:09:02.3] That's them being in alignment. For us, we just have figured out, we're very purposeful, intentional and we call it being in alignment, having alingmentism. Instead of minimalism, right? That's too little. Some people go crazy with that so we look at it as alignmentism.
Jonathan: Alignmentism. How did you realize that you swung too far into the family thing? What was it that tipped you off to that?
Darin: Um, too much watching mindless television probably. Like, I just had too much down time.
Jonathan: Some people would like that.
Darin: I did and that's about being in alignment for them, you know? Some people like the 8 to 5, the security, come home, pick up their kids from dance class or little league and then go home and have dinner and watch TV for three hours. [0:10:01.9] And that would be… I mean, there's a lot of times I wish I could be tuned into that. I would love that life if my mind would allow me to do that but that's not how I work.
Jonathan: Bro, that's uh… I can't… I'm looking at you man. How much weight have you lost? Because you look like you've gotten thin. What have you been doing?
Darin: Right now I'm on just like pure strength training. So I dropped 30 pounds and now I'm putting some weight back on through just pure muscle. Just go out and do like five reps, just lifting as heavy as I can.
Jonathan: Really? Are you…
Jonathan: Have you checked out that… or maybe we talked about this. Have you ever checked out that StrongLifts 5x5?
Darin: Yeah. I'm doing somewhat of that. I've seen that. Five sets, it's too much for me. I can't go that route. Yeah.
Jonathan: Dude, you should see what I started. It's scaring the hell out of me. [0:11:01.7] I've never done anything like this. Have you heard of the 75Hard?
Darin: No. What's that?
Jonathan: Ah, oh man.
Darin: It sounds dirty.
Jonathan: It is [laughter]. It's very dirty. So each day… there's no off days, right? Each day you follow a nutrition plan.
Darin: No, alright. Already you've lost me.
Jonathan: Oh [laughter]. That's why I'm doing the keto thing. No cheat days and no alcohol, which is fine. I need a break from alcohol. Two 45-minute workouts a day. One has to be outside, 10 pages of a self-development book or business book, a gallon of water and a progress pic every day; 75Hard, Andy Frisella-mfceo is where I got that.
Darin: Oh, so it's like an all, like a holistic approach? Not just fitness.
Jonathan: Yeah, it's… well, the way that he explains it, and maybe we can talk about this a little bit, he says "Yeah, the fitness is okay but it's a mental game of getting this done."
Jonathan: [0:12:00.2] Like, that's where the real challenge is and if you do this mental exercise for 75 days, you will be mentally tougher.
Jonathan: And that's actually what I'm after. I mean, I don't mind having abs and stuff like that but, I mean, the part I need to work on is my head. So how do you work on your head game, Darin?
Darin: Um, head game is number one. Is it Franklin Covey, Stephen Covey, I think talks about understanding from the seven habits of highly effective people, understanding the difference between your circle of concern and your circle of influence. And too many people from my perspective, because social media, access to the internet and the world as a whole, allows us to think that we have this huge circle of influence because we get to say our opinion and think we're entitled to everyone hearing what that opinion is when really, our circle of influence hasn't changed much over the last 10, 15, 20 years. [0:13:08.0] If anything, it's probably shrunk. It's probably smaller than ever before but because we have an opinion on everything and we can share that opinion, we get worked up about it and I think that's why a lot of people have anxiety and are nervous and there's too much depression going on today. They're not in circle of influence. Um, they're too focused on their circle of concern so I just try to shut off the noise as much as possible and stay focused on what I can influence and those are people within close proximity to me and my friends and my family.
Jonathan: You don't have 5000 friends on Facebook you're influencing daily?
Darin: I'm working on growing that back actually, because I… after I stopped coaching in real estate, I like kicked out. I unfriended every real estate agent from around the country.
Jonathan: [0:14:00.8] Off you go.
Darin: I don't need to know what's going on in your real estate market. That's not any of my concern so…
Jonathan: I don't care about you anymore [laughter].
Darin: I don't. Sorry. Um, but now if people are sending me friend requests, I'm like okay, I'll take a look at that again. Let's come back. Yeah. Let's go at it again.
Jonathan: Do you do the… you accept the friend request and immediately hit unfollow?
Darin: [Laughter] No, no. I want to know, I'm interested in seeing what's going on. The thing too in your real estate, the reason why it was time to clean that out is, people don't last very long in the real estate industry as real estate agents, you know? There's an 87% failure rate within 5 years.
Jonathan: Why? Why is that?
Darin: Um, I mean, we could start up a whole new podcast about talking about why that is. Number one, is people get into it for the wrong reasons. Number two, they start following the wrong advice once they are. But, I just realized that there were people that weren't in real estate anymore that I was friends with so it's like, well what's the thing that's in common? [0:15:08.1] You're sitting in Kansas City, not in real estate, talking about things that don't have any impact on me. They're not influence me in any way. The thing that bridged our commonality, the thing that made us friends in the first place no longer is there. Why should we be Facebook friends anymore?
Jonathan: You know what? That is not just Facebook friends but you've achieved a level of success. I mean, your dad and your mom were successful. I believe they ran a successful real estate practice.
Darin: Mmm hmm.
Jonathan: But, as you're growing up and as you're growing as a person and you start changing the way you think and you start looking at things differently. I mean, do you still have all the same friends around or have you outgrown some friends and how do you handle that?
Darin: Um, yeah. I mean, there's people. [0:16:01.4] There's guys that I really want to stay in touch with. Not on the amount of frequency that I would've in the past but I think there becomes this thing as you get older. I think just in general. I don't know if it has anything to do with where I'm at in my headspace but I think overall you start to realize that there's a different between shared interests and shared values. And so, like the guys that I would go… have the shared interests with of… for example, you came out with me in Orlando one time, I was like wakeboarding with. There are still guys that I'm friends with that are wakeboarders but we have shared values now. And then there are some other guys that the only thing that we had in common was the fact that we wakeboarded and our values were completely different. Not so much in touch with those guys anymore. And by the way, on relationship advice, Katherine and I talk about this all the time. [0:17:00.7] Our interests that co-mingle are very minimal. The success to our marriage is that we have shared values. Not because we like the same TV shows, the same music, the same food. Like, the things that I think most people think are like "Oh, you like the same movie as me? We're soulmates now." What Katherine and I have in common in interests is very little. It's all about our values and the things that we value.
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Jonathan: So let's share some of those because I've got some thoughts on values but what are some of your core values?
Darin: Um, the first one that attracted me to her and she would agree was, she told me she wanted to own three homes before she was 30 and I was like, I got three homes, I'm 30.
Jonathan: I got you [laughter].
Darin: But we got married. Right now, you're in, like, you got it. So that was… the first thing is just like real estate, honestly. Real estate investing. [0:19:00.3] And then it's just become how… we believe in alingmentism as we've discussions over time of like, oh that thing would make our life comfortable but that would make it more comfortable than what we need. So our ideas on consumerism versus investing. How we're approaching raising the kids and what legacy means to us and family time and friends. All of those things that we would put under value, our mission for what our marriage is. Our mission for raising our family. Our mission for raising our family.
Jonathan: I love the idea of values. In fact, I got a lesson in that recently and I think you'll be able to relate to this. I used to do, when we were bringing in clients to the Podcast Factory, I used to do this assessment and tell me about your ideal client and tell me age and demographic info and I had an awakening this year where none of that matters. All that matters is what are your core values and how do we share those core values because it's going to attract the right people. [0:20:02.7] And so we're changing everything around a value-based approach.
Darin: I like that.
Jonathan: That's crazy to think about it but that's, I mean… I don't know. How did we become friends? We had some similar values. It was like hard work, let's make some money, let's show up when we say we're gonna show up, let's not lie to each other.
Jonathan: But I think that… I mean, all these years. How long have we been… I mean, it's gotta be at least 2010? Damn, it doesn't even seem that long and look at… I mean, look how far we've come. It's incredible.
Darin: I bet there is some Blog Talk Radio stuff going on in 2009.
Jonathan: Oh, you know what? I can check that out. There probably was actually. The Real Tech Guy Show [laughter]. Yikes.
Darin: Yeah, yeah, yeah.
Darin: Blog Talk Radio [laughter]. Don't delete that. If that's still up you should…
Jonathan: Yeah, right? No, you know what? I should use it as a demonstration like "Here's how bad you can sound." [0:21:02.4] I don't know how much better I sound but I know at least I'm not calling in on a phone line. Blog Talk Radio, man.
Darin: That's right.
Jonathan: Alright, so we talked about how you realized that you're watching too much TV and you were maybe swaying too far to just being a family guy looking like Family Guy too and then [laughter]…
Darin: That's true. That's totally true.
Jonathan: Facts, baby. And then you bring it back and you said you're working, "I'm bringing it back" and getting into this alignmentism. So what are the steps that you've been taking to bring it back so that you have, I would say fulfilment on all aspects of your life?
Darin: Well, one of the things I plugged into… people I've heard you mention on the podcasts, Taylor and Chris, I was interested in their perspective because they were growing so quickly and that was, when they were kind of small, I guess.
Jonathan: [0:22:05.8] Right.
Darin: So they're still growing quickly, but I was interested in what they were doing because they weren't in the real estate space at all so I wanted to get their perspective in general and understand how they were scaling things so quickly in their business. So at first there was plugging into that and then it was taking a step back. Because in real estate the way that you grow a team or a brokerage is it's basically the team leader goes "I don't want to do this anymore" so let me bring in some flunkies to do this for me. I don't want to sit at open houses. I don't want to call and deal with the rejection. I don't want to go door knock so let me go get someone that I don't have to pay and promise them the moon and the stars and maybe they'll be successful but then I'll take a bunch of their commission. [0:23:01.2] If they're not successful then it doesn't cost me anything. So, just looking at that, it's like, I don't want to build our team like that. That's not in alignment with our values so it's… how do we first make our business work the way that we want, through some help with Chris and Taylor. We had to tweak it a lot for us because real estate is a completely different beast and the timeline on when someone turns into a client and how we help them so it was a lot of tweaking and/or time we figured that out and then we're like, okay we think we got it and now it's time to start implementing that. So, just a month ago took on a new business partner. We're no longer Persinger Group. We're Cantrell-Persinger. Partnered up with a guy that I've known for over a decade. Again, that process took us a year to figure out, if we were gonna go into business together because shared values. [0:24:03.4] It was very slow, a lot of dating and we have an agent… our first agent on it so we… it's a team of four right now that we're starting to scale up from there. That we have a proven method. Plug everyone into it, let them dial it in, get tuned into how their frequency of how it works for them and it's just…
Jonathan: How did this person get his name first, I'm curious?
Darin: There's this story that I will tell him [laughter] and then there's the story that I have in my head and so… the story that I told him is that C comes first in the alphabet.
Jonathan: Sweet and simple. Cool, cool, cool. So man, I didn't… actually Cupcake had mentioned that you guys were no longer just the Persinger Group but I didn't actually see it with my own eyes. [0:25:03.9]
Darin: Mmm hmm.
Jonathan: So, that's exciting. So, what is the… what's a partnership like that look like? Are you guys both different in unique abilities and you're doing what you're good at or how do you guys structure that?
Darin: Yeah. He's a very shake-the-hands, kiss-the-babies type personality. He's from this area. He's a bigger than life personality. He's bigger than life. He's like 6 foot 6, 260-pound Norwegian guy.
Darin: So, he's just bigger than life and I'm more focused on the, I guess I would say the back of the house. The operations, the marketing and he's running the front of the house so he's out there making sure everyone's enjoying the meal and I'm back in the kitchen cooking all the recipes.
Jonathan: That's awesome. That sounds like a great partnership for you guys. Congratulations. [0:26:02.3] So Darin, what's got you excited these days?
Darin: I'm probably most obsessed about identity. How we become who we are and how we lock into that and if we change or if we don't change and how we feel comfortable with that change.
Jonathan: What have you discovered?
Darin: I've discovered for me, my identity takes a lot to change over time. I'm not comfortable with my identity changing so… I bet the majority of people can relate to that. So, for example, as I was dropping my weight down… I got up over 200 pounds. I'm a smaller guy, 5 foot 10, smaller frame. I should not be carrying over 200 pounds on my frame. And as I dropped the weight, I remember I'd weigh myself every morning and one morning Katherine asked me "So, what do you weigh today?" And I was like "186." And she's like "What? What happened? Yesterday you were 169. How'd you gain that much weight?" [0:27:06.4] And I'm like "Did I say 186?" And she's like "Yeah" and I was like "Oh, I meant 168." And I'm not dyslexic but my mind was not letting me see the scale or think of me being 168. I was still locked into the identity of I'm a heavier person. So it took me a good year of being at the new weight of 170 before I really started to feel like and see myself as being less than 170. So that's what I mean when I talk about identity. How we actually see ourselves.
Jonathan: How do… because I think that, we talked about it earlier, and the idea of your core values… I don't think those change much in a lifetime so how do your core values and identity play together?
Darin: [0:28:03.5] That's a great question. I guess I would say, I would have to look for… speaking for myself, I probably wasn't always 100% locked into those values. Like, they're there but maybe not documented that well, right? Like, I couldn't see them and to really know if I was pass/fail on them, because I could just sweep them under the rug and then that would cause me… you know, like four years ago Katherine asked me to go for a walk with her and I'd always be like "I'm too busy, I'm too lazy, I've got things to do." Really, it was… I'm too lazy, too fat. I don't wanna go for a walk.
Jonathan: I'm gonna get sweaty.
Darin: And so, yeah, exactly. It's just making me too… I'd feel too uncomfortable and I don't want to feel uncomfortable so until we got like locked down, what is our real mission, what are the values for our relationship? [0:29:03.7] A couple years ago we hired a marriage coach and, it wasn't therapy, it wasn't counseling, it was a coach that got us to look at the future of things and that's how we came up with our mission for our marriage so I think it was just not being super aware. Knowing, like, internally something doesn't feel right but not knowing why. So I think document it, get out those values on paper and then align them with the identity of who… like, is this… are you being who you're supposed to be?
Jonathan: Yeah, so then the values would be like the compass and then your identity, you're checking your identity, checking the actions that you're taking. Are they lining up where the compass is pointing?
Darin: Yeah, because like, a good example of that is after I lost the weight, Katherine's like "This seems like who you are." [0:30:00.2] Like, who you were for… because when she met me I wasn't that, you know? And she's just like "I just never saw you as someone who wasn't gonna be working hard and wouldn't work out because that's who you were when I met you." So I just lost my identity for a little while.
Jonathan: You know, I thought you were gonna say that "You look sexy." She told you, "You look sexy. Let's make another baby." But I guess that was another conversation [laughter].
Darin: That's what happened, yeah. Well, what it was, is like, he was born the day after I turned 41.
Jonathan: Oh really?
Darin: Yeah. I was like, I know some old dads and they don't do well. It's hard being a dad to a young child so if I'm gonna be a 41-year-old dad to a newborn I better get my ass in shape.
Jonathan: Bro, I pride myself in that. Like, even now, I mean, I'm in better shape now but I'm trying to get into even better shape but when I would take Hudson to soccer practice or take him to school and see some of those dads that are younger than me… I love looking better than them. [0:31:03.2] Not that I'm comparing. I just love the way it makes me feel, like, damn. Take care of yourself. You're gonna die before your kid grows up.
Darin: Yeah. The energy level to keep up. Just the ease of being able to get up and down off the floor, like, that's important.
Jonathan: And now you've got a little boy and that boy is gonna be wild because, I mean, that's what boys are [laughter].
Darin: Boys are what we get.
Jonathan: Yeah. So, what else, what else? Oh, you know what I wanted to ask you about, because you keep talking about how you don't like to get uncomfortable but I've always found that in order to grow you have to get uncomfortable so what is your problem with getting uncomfortable? You do it, don't you?
Darin: I'm totally fine getting uncomfortable now but it was during that period of time that it wasn't working. I didn't want to be uncomfortable. And I think part of it was I was so, I was so uncomfortable actually, like in my own skin. [0:32:08.0] Like, I was just tired all the time, overweight, not really doing business the way I wanted to do business, you know? Like, all of those things were leading to me being uncomfortable and I was just always trying to find more comfort in something. So, what's the easiest path for me to take? But now, I, you know, work out three days a week, do yoga each morning and night and then go for a run a couple times a week so that's the physical. For business, talking to the team about this, of I think weight training. I'm interested to see how this goes for you because I think recovery, especially with my age, is super important. After working out I need to give myself time to recover. [0:33:00.5] I'm trying to talk to the team about that, of… for fitness it's about resistance and then recovery. If you're not putting enough resistance into something… you could go to the gym three days a week but if you're not lifting enough weights nothing's gonna happen. Or if you go to the gym every day and you're lifting too much weight and you're not giving your body a time to recover, nothing's gonna happen. And so I'm talking to them about that with their business. If you're going in each day and you're just going through the motions, nothing's gonna happen. But if you're not taking some time to give yourself space in the day and in the week to recover from pushing that hard and reflecting on things, you're probably not gonna get any better either. So, resistance and recovery all around.
Jonathan: Speaking of reflection, you're like… you had my success journal. I got it behind me. Like what are you doing now? How do you… I mean, is that something that you're still using where you write it down, you reflect, you look at what you're doing, see how you can get better or what… what's your process these days?
Darin: [0:34:03.8] The process is after we moved into this house in December, just last December, moving all the books, all the physical books I have. So, if you look around my office you see I have no bookshelves. Everything stayed in the garage. I did a Tai Lopez with bookshelves in the garage there. Um, and then based upon…
Jonathan: Next to the station wagon?
Darin: [Laughter] Yeah, exactly. The minivan. And books and all the journals that I had, I was like, I never want to move this many books again so I went all digital and I actually journal more because of that. I just have like a copy and paste so I took some stuff out of my success schedule and put in there so I can answer the questions each night in my night routine. In the morning I journal. For work, we have a daily brief that we fill out just to see where our gaps are, track our metrics so we understand them as a team and then a weekly review that is kind of holistic. [0:35:09.9] How did we feel about our personal life and our business life? So documenting, reflecting even more. I think it's a real privilege to be able to make space and reflect and review and if you have the ability to do that, if you have the resources… what you do if you're listening to this, if you're not taking the time to give yourself space to reflect and review, you're missing out. Because a lot… not a lot but there are many people out there that don't have that privilege. Like, life is hard and they're just moving from one thing to the next and the next and they're in survival mode and they can't sit down and think… be philosophical about stuff and try to connect the dots and where's the common thread through this and where's the lesson to learn? [0:36:00.4] If you're not doing that and you have the ability to, you have the time to, instead you're just watching some more Netflix shows, you're missing out. It's… take the time because that's where the magic happens.
Jonathan: Yeah. That was a big part. I'm using a different system now, but just the reviewing what has happened, how I feel about it, what I could do differently has been probably the most impactful thing - activity - most impactful activity I have ever added into my regimen, and I have you to thank for getting me started on that, although your success journal is a little complicated for me. I got something much simpler now, but I have not gone digital. So Darin, we're getting close to the tail end of the show, and I'm wondering what you thought we'd be talking about that we haven’t talked about, or something you want to bring up to just share with the listeners? I'm going to turn it over to you.
Darin: I'm surprised we didn't talk more about podcasting.
Jonathan: [0:37:03.2] What is there to talk about? What, are we getting meta here? Talk about podcasting on podcasting? What do you want to know about podcasting, friend?
Darin: I don’t… oh yeah, I'd love to know - did you think podcasting would be where it's at now, from when we started in 2013?
Jonathan: Come on, you know the answer.
Darin: With The Podcast Factory, not just Blog Talk Radio, like why was it called Blog Talk Radio? That's a stupid name.
Jonathan: I know why. Because back then, all the talking heads were talking about blogging and here, Blog Talk. I think it made perfect sense.
Jonathan: No. I didn't. I hated it, in fact. I really did. Like after our… man, like the MAP, Marketing and Productivity Radio, that's going further back… but I really just was not satisfied. [0:38:03.8] I did everything wrong and I think that was a good thing, but I also believed that your encouragement - because at that time, you were the one telling me, "Dude, you gotta stick with this. Podcasting is going to be huge" - so you actually had more belief than me. I was just like, "I'm done with this." But then we figured out the system. I call it the no money down podcast formula, where we actually launched the product to fund the podcast, brought in a team to help us, and our first thing, like the Think Rich Theories, that whole thing of indoctrinating the audience, is now something that I've adapted into the content vault, where we're knocking out objections and making sure people are in alignment with us from the very beginning. Like all that came from our time together, but no, I didn't think it would be big. I was burnt out on it, and I was only doing it because I cared about you and because I know how much you helped me, and you wanted to do it, so I wanted to back you up because you had helped me so much. [0:39:01.2] That's - I tell that story all the time, and that's 100% true. You drug me, kicking and screaming, back into podcasting.
Darin: I'm glad I did.
Jonathan: I'm glad you did too.
Darin: You're helping a lot of people.
Jonathan: Millions of downloads. We have helped like 40 plus experts. We have got like five or six shows in production now, and to me, it's a gift. It's a blessing. I'm humbled by it because it's, this thing right here where it's nice to have a conversation and it's nice to do interviews and it's nice to connect with a small audience, but when I can help an expert like you create a mechanism which attracts the right audience to them, and shares that message and improves that audience's lives, I, you know… I have a morning formula and in it, I say I am never going to die, and the reason I'm never going to die is because of the work that I'm doing with guys like you and guys, the other experts that we work with, because that's legacy that I'm creating.
Darin: [0:40:00.2] Yeah, and that's the weird thing about today's world, isn't it? Your great, great, great, great, grandchildren are going to be able to hear you…
Jonathan: Listen to Blog Talk Radio?
Darin: …. On shows with me and Ben Settle and Blog Talk Radio and all this stuff. Yeah. Well, I just forwarded an email from you to my business partner because he has another business. I mean, he has a podcast called I Will Hunt, where he is talking to a guy that wants to start hunting, and my business partner is a big-time hunter. And he's like walking him through, "Here's all the things you have to do" and not just like getting your tags, but you have to get in shape if you want to go hunt and climb up hills and mountains and then drag the animal back.
Darin: So he's like walking him through all the steps and he was telling me the other day, he's like, "I'm trying to figure out how to monetize this and get some sponsors." And so, I tried to tell him, "You have the business already." He has a gun business. He builds custom rifles for people. [0:41:00.5] I'm like, you already, you should just …
Jonathan: He is a sponsor.
Darin: Sponsor it yourself and I didn't want to be the authority on that because I felt like he wasn’t really getting it, so then I just forwarded that recent email that you had over to him, and he responded back this morning. He was like, "Hey, thanks. I'll check this out."
Jonathan: I'm sure. I've got all kinds of emails. My autoresponder is now 90 emails deep when you join. So, anything else, man? Did I miss anything? Anything else that you want the Daddy's Working crowd to hear, and I need them to hear, and I should have put this in the middle of the show. DarinPersinger.com, DarinPersinger.com, DarinPersinger.com if you want to connect with Darin. But what else? Anything?
Darin: I got nothing. I got nothing else. I just think we have this great opportunity where if, you know, speaking to dads, number one I would assume that you have a significant other that is close to you; I'll speak to the others that don’t have someone because sometimes, you know, you split up. [0:42:06.3] But if you've got that significant other, start there. Like there's a lot of, it makes me sad, Jonathan, when I hear thought leaders talk about relationships and business and mission and values and vision, and then, I see them split from their partner, their life partner later. And it's just like, if you would have put a little bit of that thought and effort into your marriage, into your personal relationship the same way you talked about the business, that probably wouldn’t have happened. And that's why Katherine and I got a coach. So, make sure you're putting the same into the personal side and then if you, if for some reason you're not with that significant other and you're still a daddy, make sure you're like taking care of yourself so that you can take care of your kids and play with them and have that energy. [0:43:00.2] For me, it was just a matter of if I watch three hours less of Netflix a week, that's three hours I can go get into the garage and pick up things and put them down, and I'll be a better father because of that.
Jonathan: No kidding, man. I love it. Beautiful. So, I said DarinPersinger.com. Is there anywhere else that you would like people to go, or is that really the core of it all right now?
Darin: That's the core of it. I should probably do more Instagram, but I'm always lazy and forget about it.
Jonathan: Use the Store-It, bro. That's where it's at.
Darin: You know, I had over, I think I did like 250 This Is The Life shows, blogs, on YouTube, so videos, I'm not a stranger of video. You already mentioned that. For some reason, I can't make myself do stories. I just, I can't do it.
Jonathan: Because you can't edit them; that's why. But you can plan ahead.
Darin: [0:44:01.3] Exactly.
Jonathan: You plan ahead and hit that button and you know what you're going to be talking about. You can knock that out. But I found the videos are powerful. So, DarinPersinger.com is where you go if you want to join his team, learn more about his philosophy, be his friend. This is one of my greatest mentors and early on, if I didn't know Darin, I wouldn’t be where I am today, so he's a guy worth checking out. Darin, bro, I know it was short notice; thank you for generously, because it's so important that today is like nearly our six-year anniversary of launching that show. I feel so blessed to know you, and feel so happy to be talking to you today, in particular, so thank you.
Darin: Yeah, thanks for having me. I didn't realize what day it was until you mentioned that in the intro, and then I was like, "Oh, this makes sense now."
Jonathan: It's a big deal to me, so thank you.
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