Look, I'm gonna do you a favor and save you some time.
Not because I'm an a-hole (although I like to be) but because I don't want you to go through the same painful journey I went through when I started podcasting.
See, in my first three years podcasting I recorded 105 shows, put in 420 hours, invested $9,030 dollars, and was a complete failure.
I lost all my dough and time and I didn't have anything to show for it.
Most people who get into podcasting won't put in three years of failure and keep going.
But I'm glad I did because I figured out some very important things.
And over the next few days I'm going to share some of the most important insights I've gained in the last 9 years being in the podcast game.
I'm sick and tired of hearing people say you can start a show, get listeners, and sell sponsorships. That model only works for the top 1% of people in podcasting.
I get angry when I hear pathetic podcasters say you shouldn't sell from your show. If you're not selling then you'll be another broke podcaster just like them.
And I'm fed up with people starting a podcast thinking it's gonna be a full fledged business – a podcast ain't a business and I'll tell you why in my upcoming notes.
Today we're gonna tackle the first of 3 BIG fat lies you're hearing about podcasting.
The Sponsor Lie
Sure, guys like Tim Ferris and Joe Rogan can attract some pretty awesome sponsors. It's because they were already popular before they started their show, they already had an audience, and a following. When they started their shows they came pre-loaded with tens of thousands of people who already wanted to listen to them. The podcast only helped them gain more listeners and a bigger following which has made them incredibly attractive to sponsors. These guys are getting millions of downloads each month and any sponsor would love to get in front of their audience.
Now let's look at the average podcaster. You're starting a show to grow your audience and you might not even have any listeners when you're first getting started. That means you have to work 10x as hard as these guys.
Why because you gotta create your show, you gotta come up with topics and get it on iTunes. You gotta work on the packaging and the mixing to make it look professional. Once you've got that done you have to work on getting listeners. You've gotta promote your show, get it in front of more people, and hope that some of them stick around. Once you've got the listeners in the door you gotta keep them entertained and coming back for more. Then, when you finally have a loyal listenership you gotta start chasing down sponsors, hoping that you have the kind of numbers they are looking for. Then you have to negotiate deals with them, get them to pay you, and hope that your show is bringing in enough sales to make it worth their while.
I don't know about you, but that's whole helluva lot more work than I care to take on.
And you can see how this could burn you out pretty quickly.
That's why I always tell me clients the best sponsor for your show is… YOU.
Inside the next issue of The Podcast Mogul Newsletter you're going to find out how you can become the sponsor of your own show so you get all the leads and sales while cutting out the middlemen completely.
It goes to the printer soon, subscribe today at http://PodcastMogul.com
Stay tuned for tomorrow's story where you'll find out the four letter word that most podcasters are deathly afraid of.
And it's because of this fear they make no dough and their shows die penniless.
See you then,
Producer Jonathan
