In fact, after writing sales copy for almost a quarter of a century as a full time gig (mostly writing for my own businesses)… I’m starting to view what drives top performers for what it REALLY is…
A mental illness.
No sane person wants to deal with all the self-hate, mental and emotional trauma that an A-list player has to deal with.
But there’s a reason top producers in any field are so out of balance. And it’s the thing that eventually makes them great.
If you want a brief glimpse of how one top copywriter deals with it, click here and listen to this week’s episode of Off The Chain.
All the best,