I've got this buddy Ben who's been making a living from selling a paid print newsletter for the last 5 or 6 years.
When I decided to start publishing my own print newsletter he was the first person I went to for advice. I sent him a draft of my pilot issue of the Podcast Mogul Newsletter and here's what he said:
“The info is great, the writing is good, but there's too much of it. No one wants to read 30 pages. They'll get overwhelmed, stop reading, and cancel. You need to keep these short and tight, 10-15 pages max.”
The guy knows what he's talking about. I listened to him and shortened the newsletter so you could read it in one sitting of 30 minutes or less.
But I'm having a hard time keeping the next issue of Podcast Mogul down to only 15 pages.
The reason why is because in it I share my Podcast Launch Formula, plus some case studies, and swipe files for my last successful podcast launch.
There are nineteen pages in all, but I've shortened it as much as I could without skipping out on any of the important details that you'll need to launch your show to the top of the charts in iTunes.
Subscribe now at http://PodcastMogul.com
The overly generous