Do one thing every day that scares you EVERY. SINGLE. DAY.
That was a big lesson learned from my sister.
When she worked for me back in the TMD, Inc. days, she had screensaver that taunted her to do just that.… READ MORE
As a jewelry entrepreneur, what do you do when facing a “must do” task that you REALLY don’t want to do.
Or if you have employees, how do you motivate them to tackle the task that no one wants to own?… READ MORE
Confidence.
Either you have it or you don’t…
…it’s not one of those things that you can fake.
In business, confidence is the key to skyrocketing sales.
If you believe in yourself and in your brand then other people will naturally begin to follow suit.… READ MORE
Before we get started today, find your pulse.
Really, do it…feel it beat for a few seconds.
What your pulse is for your body, sales are for your jewelry biz.
Sales are the lifeblood of your business.
If you don’t have sales, you have an expensive hobby…not a business.… READ MORE
My grandfather used to always tell me “the early bird gets the worm.”
I never totally understood what they meant (even though he woke at 3 am most of his life)…
…until my first holiday season with my jewelry business.… READ MORE
Social Proof.
It looks like this:
You see a commercial for Product A on television, and you think that it looks interesting, so you make a mental note to try to look for it later.
You log onto your Facebook account and you see a friend share their personal testimony about how much they love Product B, and they post a link to the website where you can buy it.… READ MORE
It’s our 4th Birthday today! And we are ready to celebrate!
Before we kick off the celebration, I have a party game for you.
(It’s not pin the tail on the donkey game- I promise).
I want you to spend just a minute thinking of three things that You can celebrate Today.… READ MORE
Have you ever head of the 80/20 rule?
Here it is – 80% of your business comes from 20% of your audience.
Whoa.
And this is why: it’s so much easier (and cheaper) to cultivate a repeat customer than it is to introduce a brand new customer to your jewelry.… READ MORE
Have you ever bumped into a stranger at a trade show, or on the street, or in a restaurant and heard them call out –
“Oh my goodness, you’re [insert your brand name].”
It’s the strangest feeling the first time that it happens.… READ MORE
Let’s take a field trip!
Come with me real quick down the crowded aisles of a jewelry trade show. Let’s watch as the scene unfolds…
A potential customer steps into the booth of an accomplished jewelry designer and asks:
“What made you want to start a jewelry business?”
The designer reacts in one of two ways-
Either happily launching into the never gets old story of how they were born gifted to design jewelry or…
The designer gives a puzzled look in silence wondering how in the world they could possibly explain their life’s calling and unyielding passion to this stranger in passing.… READ MORE
