If you keep up with what happens in marketing, you’ve probably heard about chatbots. They seem to be all the rage right now.
While hype often lies, the numbers chatbots can pull for savvy marketers are astounding.… READ MORE
On the Get Optimized podcast, the focus is on scaling your business, acquiring new customers and marketing profitably.
While those things are great and necessary for a successful business, your business performance often depends on your own performance.… READ MORE
You’ve probably heard marketing gurus tout the value of content. Maybe you’ve even filled your blog, started a YouTube channel or linked your articles on social media. But here’s the big problem with gurus shouting CONTENT from the rooftops:
Everybody says you need content, but few know how to create content which turns strangers into clients.… READ MORE
If you have a business which generates sales, you might be hungry to scale it up to increase sales, make more money and upgrade your lifestyle.
Obviously, scaling a business takes work—and you’re a business owner, so chances are you’re busy and have too much on your plate already.… READ MORE
You’ve probably been told you need to create content for a plethora of reasons. Some say you need it for SEO, some recommend it to create authority and others use it for customer acquisition.
But in today’s day in age, content has become such a huge topic that it becomes confusing quickly.… READ MORE
When you were a child, your parents probably kept an eye on who you spent time with to make sure you don’t start life on the wrong path.
What might be a more or less fond childhood memory for you originates with a timeless truth about life: You become like the people you associate with.… READ MORE
If you want to scale your business without scaling your effort, you’ve probably run into a roadblock or two.
Maybe you had enough traffic but not enough people bought. Maybe you’ve watched your ad costs shoot higher and higher without seeing an increase in returns.… READ MORE
As a marketer, you’re probably familiar with some of the marketing gurus, experts and legends.
While they can be great people to learn from, the marketing world makes you feel like they guard the chest filled with secrets to marketing success—and you can only get a key by dumping your net worth into their bank account.… READ MORE