Have a podcast in 30 days

Without headaches or hassles

Turning your passion into your business sounds great.

But you know what usually ends up happening? You get so caught up in your passion that you ignore what your market needs. So you barely turn a profit, you get burned out and you give up.

So why not do the opposite? You start with a passion for entrepreneurship. You find a lucrative opportunity, you learn about the business, and then you develop that passion.

That's what today's guest Jacob Durham did with NOMATIC.

In this episode, you'll discover the importance of curiosity and a bigger vision when it comes to your long-term happiness. You'll also find out how to launch and scale your business through Kickstarter and product development.

Listen now!

Show highlights include:

  • How to launch a market-defining product even if you’ve only got an idea, time and $200 (2:56)
  • The Kickstarter blueprint that practically guarantees your success (even if you’ve got no product idea yet) (8:43)
  • Compete in a cutthroat market with rookie marketing skills by applying the “never settle” principle (10:39)
  • The Facebook secret that takes your Kickstarter campaign from $3500 a week to $8000 a day (13:17)
  • How to create an unforgettable brand story that sells (even if your product is a commodity anyone anyone can find on Amazon) (17:43)
  • Apply the “Chinese New Year” rule to find manufacturers who will never leave you out of stock (19:39)
  • The “survival of the fittest” principle that creates market dominating products (22:47)
  • Why sharing your trade secrets with your competitors makes you a more successful businessperson (25:51)
  • How to stay passionate about your business for the next decade by focusing on your “why” (26:18)
Read Full Transcript

(00:00): Today, we have something a little different for you over the next several weeks, we will be showcasing our top five episodes of all time, enjoy the episode and be sure to join us next week, to hear the rest. Welcome to the ready Eddie podcast, where we told the story startups in the outdoor sport industry through the voice of their founders. Hey guys, and welcome to another episode of the ready Yeti podcast. I'm your host Matt bono. This week, I sat down with Jacob Durham co-founder of nomadic. You may already be familiar with nomadic. They are huge innovators in the everyday carry industry. They offer a variety of specialized backs and luggage specifically for camera and videography. If you're into that, then you definitely know of nomadic. What you may not know is nomadic was really started on a quest for knowledge, just for Jacob and his co-founder John Richards, to dip their toes into the, a product development game. They have grown handover fist and launched countless Kickstarters for products that always seem to be wildly successful. In this episode, Jacob shares his approach and philosophy towards business and some pointers on how to start and create a successful Kickstarter campaign. And of course the absolute importance of storytelling, hope you enjoy. Oh, and one last thing when you get to the end of this episode, if you can please, please, please leave a review. It really does help us out a lot. It's a really easy, small way to contribute and just show your support for what we're trying to do. Enjoy it.

(01:39): Awesome. Jacob, thank you for joining me today. Yeah, thanks for having me. So to start off Jacob, who are you? Who is Jacob Durham? Yeah, so I let's see. Start at the beginning. I was raised in Arizona then spent some time in Japan during high school, then graduated here in salt lake city, Utah, and I've lived here pretty much ever since graduated from, by did a master's in accounting. And now I'm married have four kids and in 2014 started the business nomadic and between my kids and my work consumes a lot of me do a lot of outdoor stuff like mountain biking, trail running and things like that. So yeah, that kind of me in a nutshell, What is nomadic? Yeah, so nomadic is a company that is driven by a mission to inspire confidence for people who are living life on the move. And we do that by creating really high quality organized and really thoughtful bags and gear for people that are traveling in for every day. And it's taken the form of, you know, luggage, wallets, notebooks, backpacks, travel, backpacks, things like that. And just, you know, sending a lot of time making the taking, you know, maybe anywhere from a year and a half to two years to develop any of our products to make sure they're just perfect down to the last stitch.

(02:55): What's your background in, why did you start nomadic? What was the initial push to kickstart something new? Yeah, so we let's see my background, so I'll start there. So, like I said, I studied at BYU and I got a master's in accounting, did accounting for about a year and realized that it was just not for me. Got very bored and new was killing me slowly, basically. I would drive to work and just be like, I can't do this again. And so I quit that went and worked with my family's business, doing operations and finance and did a lot of sourcing overseas to factories in China and got a lot of experience with supply chain. And then me and my cousin one night went to a jet as game together. And we said, we both had a desire to try to learn more about business, not necessarily to start a business. It was more just like, Hey, why don't we try something and experience something new in business and gain some new understanding and and see what we can create and what we can do.

(03:59): So he had been taking a class in entrepreneurship and learned about Kickstarter. And so at the time, you know, I was living paycheck to paycheck, had no very little to no savings. And he, and so Kickstarter was a great avenue for us. We're like, we don't need to have cash. We can take pre-orders from customers, get the cash and then go deliver. So all we have, have to give is time and energy toward creating a Kickstarter. So for us, it was the perfect avenue. Studied Kickstarter, how it worked and everything learned that wallets did well, time and time again on Kickstarter. And so we invested about $200 to buy materials over time to make wallets and things like that, launched it on Kickstarter. And we had ended up raising $170,000. We had hoped we could raise maybe 10,000 ended up raising 170, blew our minds. And we said, wow, we actually have a business here. So let's make this a real thing and quit our jobs and do this now. So that's kinda the origin story of nomadic.

(04:57): Yeah. It, it's kind of interesting. I, I feel like you, you mentioned something that I don't hear a lot and that's the business originally started as a learning project. I mean, obviously there's plenty of passion projects that get started that people just enjoy doing, but it's really interesting that you had a specific goal of just achieving knowledge. Yeah. It's incredible how you landed into that. Yeah, it, it was definitely the driver. I mean, people always ask and it's kind of funny cuz as our company has grown, we didn't start with like, here's our mission statement and here's our products for the next five years and here's this, it was just like, let's try this and things just kept clicking and working. So we kept going and slowly our business is forming into what you maybe call a more normal type of business where we now have like mission and statements and it's always evolving. But at the beginning we were really just like let's do this. That looks fun. Let's try this, let's learn what this is all about and let's figure this out. And it was just a cool experiment of like trial and error. Yeah, it was a really a fun time to just grow and, and get progress in our lives. It was fun.

(05:59): Yeah, of course. I mean it, it's, it's a great way to figure out. I mean, like you said, it yourself, what works, what doesn't work and you could stay nimble, you know, when you have the first initial piece that, you know, actually is working for you, it's easy to kind of, you know, try some different things out safely. Yeah. And I think it was kind of, one of the recipes to success for us was like, we didn't have the pressure to be like, we have to make a million dollars this year. We have to do this or we have to do that. It was kind of just like, let's just grow and learn and not have any pressure. And like naturally we put pressure on each other, like, Hey, let's make, let's make some money, but it wasn't like we have to hit these numbers or we have to do X, Y, and Z. It was just like, let's just like enjoy this and have fun and, and grow and progress. And so that was, I think one of the things that really helped us is we didn't have these weird outside pressures or preconceived notions of what we should be doing I love that you can just enjoy the journey. I feel like that's, you know, not everyone can really get that you, you have the the right attitude for it. Credible.

(06:58): Yeah. It was kind of, kind of fell into it more than me having the right personality, but it, it worked out well. Yeah. I hear you. How did you develop your products? Obviously you started with a really successful Kickstarter campaign. I, I definitely want to dive into that, but you know, now you have these really robust bags with just incredibly specialized features. How did you go from these little wallets to slowly building up more and more of your catalog and even finding out what, what way to develop your products? Yeah, that's a good question. When you say catalog, it makes me think a couple days ago we printed a new catalog of our pro that we were gonna take to like trade shows and things like that. Oh man. Not this year.

(07:42): Yeah, exactly. We printed 'em just before and now they were laying around. I was looking at it. It was just like a humbling experience to look at it and see, like, it was like a 50 page catalog that had all these products and all these things. And it was like, wow, this team has seriously accomplished some crazy stuff. And it's weird to think back to the beginning, cuz product development has been, is such a big part of what we do. Some people build brands and they build like a lifestyle around it and the product is okay, but the, the strategy is more built around creating a lifestyle. Ours has been opposite where it's like, we're just gonna create the best products we possibly can and make them so dialed that. That's what we become known for and it's, and our, our development process of like, I'm a CPA by trade and my cousin did entrepreneurship, so we don't have any product development or design background.

(08:26): Luckily I, but I had some experience in sourcing. So I knew kind of how that end of it could work. But the process of creating a product is something that I think me and him have always been very creative and enjoyed that. And so it became our favorite part of the business for quickly. And that's why we made it such a big part of it. But for us, you know, we, our process is we were pretty logical thinkers where we say, when we created the wallet, we're like, okay, let's do Kickstarter. Okay. What does well on Kickstarter wallet seem to do well over and over. Okay, let's do a wallet. So it wasn't like we had this aha moment. I need a better wallet. I've been suffering through this journey of not having a good wallet. It was more like logically those do well. So let's do that.

(09:05): And then we said, okay, let's we buy all these different wallets, see what works best, what we like. We don't like we ask friends and family tons of surveys, tons of focus groups and figure out how we can make the best thing. And that's kind of iterated itself, time and time again in each product where we just take tons of time to really understand the customer and understand what's out there to get what's really what we need to get to, but the product development phase. So me and John, we did our own product development from 2014 to about 2018. So we've everything on our whole original line of bags. And then in 2018, we ended up bringing on some product, develop product designers that were trained in that who were really talented. And you see their work in our lineup around the hard shell luggage and around our new navigator line and our Peter McKinnon line.

(09:52): So those bags, I think have a, a level of design and thoughtfulness that goes beyond what we were capable of. While John and I focused on that function and getting feedback from customers and stuff like that. But over, it's definitely been a process learning how to, how to create a good product and then how to bring in new people into this method of development and stuff like that. But now it's, we have a really awesome team of designers. We have two designers in our office now who are just creating Awesomes stuff. And, but John and I say pretty involved day to day in that development process, which is fun. Did you, would you say there's one specific factor or a couple factors that you focused on or had under your utility belt to get you from where you started to where you are now?

(10:40): I think one of our strengths, you know, as you play in a space that is so crowded, you know, backpacks bags, wallets, there's so many people doing this stuff and there's a lot of people who sell products for less. Like you can go buy a north face bag, which is a great brand and creates good product. But, but I think for us, the thing that separated us and I have to credit a lot of it to my business partner, John is our drive for, I don't wanna say like perfection, but our drive to not just settle, but to say, it's not ready yet. Let's take another six months and wait until it's perfect until we are really excited about it until we can look at every inch of the bag and be a like that is there for a reason. And this is here for a reason, and this does this till at the end, you're just like so sick of the bad, cause you've stared at it so many times that you can't look anywhere, but still you love it because it's, it's just taken so much to get it there. And I think that for us, just like really, really not letting things, not settling for anything and just saying it has to, we can make it better and not stopping until we can, even if it means we miss our original deadline up when we wanted to launch it, I think that's taken place on a lot of things when we execute, we really wait to make sure everything's dialed in and lined up to make sure it's great or what we think is great.

(11:54): The fact that you and John don't specifically come from a product development background, I feel like you have this, like there are no boundaries of, you know, prior learning that keeps you honed in, you can kind of use your imagination, get creative with it. Yeah, we actually we actually do say that a lot, that it's kind of a strength kinda like in the strength of we weren't trying to start a business. So there weren't really rules set around us that we had to follow in order to start a quote unquote business. Yeah. We were able to and same with product designers. Like we don't have to follow these rules that designers live by, or that is the norm. And so like on our bestselling bag, it's our travel pack, which has the ability to expand. And then once it expands, there's a zipper inside of the expansion zipper that opens up, allows eye to open up like a suitcase. When we told our factory that we wanted to put a zipper inside of a zipper that expanded, they look, they look literally laughed at us. They laughed for a while. They're like, you guys are crazy. What are you guys thinking? This doesn't work. We did it. And it's literally like one of the favorite features of people of our customers. And we just didn't know that that was a, a like against norm, the norm or against like what was what's right in developing a bag. And I think it was a strength again that just allowed us to say, we can do anything. There's no limits. Do whatever we want

(13:05): Can have a bag with only zippers. That's the future. Maybe not now. Right. Access it from anywhere on the bag. Exactly. I love that nomadic. It's grown to be a pretty household name, especially in the carry good industry, especially around photographers, videographers. Obviously one of the, the things that usually people come across your stuff from is your Kickstarter campaigns. You guys seem to always have these robustly successful of kickstart campaigns, especially what you said previously with your first one. Is, is there any secret to launching a Kickstarter campaign to make it successful? Is, did you follow any kind of rubric what is your, I guess your experience launching your first Kickstarter campaign? And maybe some of the, I guess, learnings behind it. Yeah. yeah, Kickstarter is an interesting platform and some people love it and some people hate it. We live and die by it. We think it's the best platform ever for a lot of reasons. The biggest reason is just the value that you get from being, like I said, the being, we were, I was living paycheck to paycheck and yeah, this a lot us to fund something without having any cash and not having to give up equity, which was awesome. But the thing for us, I mean, what's the secret sauce, I guess, is what you're asking to Kickstarter and stuff like that. You know, it's, it's interesting. I don't think there is some, the, the secret is what I've been saying. Like it's just time and energy and giving a lot of it. There's no shortcuts. There's no easy way in for us, we've, we've found that, you know, one of the big things for me that I realized at the beginning was we started this.

(14:45): We sent out emails to our, our closest, our, not our closest, all of our friends and families. Like we literally went through our phones and were texting everybody on our phone to say, Hey, we just launched a campaign, go check it out. And you know, this, we were getting maybe at the beginning about like $2,000 on day one. And we were just like so excited. It was like the coolest thing ever. I kept refreshing Kickstarter and just getting this high of like, wow, we're doing something. And we're, we're bringing something to life. And then it trickled down to getting like 500 or $200 a day. And that was started getting really hard. And then we started running Facebook ads and that is when things took off. And we ended up raising at that once we turned those on and we started raising about $8,000 a day.

(15:26): Wow. And, and for me, that was a big aha moment for my mind. And eCommerce was just this idea. I came from a world that my family's business, we were selling goods to like target and Walmart and Costco. And you would pay, you would sell it to them at like Keystone or 50% off the retail price. And I was excited to sell directly to customers. Cause I wouldn't have to give up that margin. I thought, when in reality, I found that you do give up that margin. Walmart and Costco was doing, they have to pay to get customers to their store. And we have to pay that to get customers to our website. I learned, you know, it's very basic in business, but for me it was an aha moment where like, you have to pay a lot of money to get people, to come to your site and to learn about you and you have to market your product with cash behind it.

(16:08): So that was one big thing. And everyone should know that with Kickstarter it successes don't just happen. Like there's a lot of, you have to spend good marketing dollars to get, to get good revenue. And then the second thing we've learned is even if you have good marketing dollars, the marketing doesn't work. If you don't have a good product in the end, you have to have a product that is innovative. It has a story behind it. Kickstarter's very already driven and very social where people want to hear what you've done, why you've done it. They want to be a part of the process and they want to yeah, just be a part of your team essentially. And so if you create a product that you can go and buy on Amazon on that same day, there's no reason for them to go to Kickstarter. So you need to give them good reason. And for us, that reason is we put so much thought into every single stitch of our bags that it becomes like the best product on the market we fill for, for specific reasons. So the two things I would say with Kickstarter is a really great marketing plan and plan to spend money, to drive people to your site, to your, to your page. And then the second is just having a really great, innovative product that really adds value to people.

(17:14): Yeah. I mean, if it's a product that you can't say no to, you know yeah. People will flock. Yeah. And the big thing is the story. Like I said, I can't emphasize the story enough. Like tell your story, reading a really compelling way that this is the only bag on the market that has all these things to offer to your life. And so it is better if you just create a good product and don't tell the story, well, it's not gonna, so it's very basic business principles, but you really have to spend so many hours delivering on those things. Do you, do you think a story behind a product or a brand just developing that, do you think that's something that should come naturally necessarily? Or is that something that people can kind of create around? I guess a product idea.

(18:00): I think a story is something that will naturally exist. I think every company there's like, you can't go and create. I mean, I guess there isn't a story. If you don't spend any time doing it, if you go to like Alibaba, find a product, buy it and sell it. That's a really lame story. Right. And probably no one's gonna buy it cause it's gonna be a dumb product, unless you can create some story exterior to the product. That's like a really cool brand or community that can become a part of. But in the end and in the process of creation in the process of development, in the process of progress, you know, you develop such deep stories and emotions and things to talk about. That is interesting to people because in the process of creating something, you can't help, but have a really interesting story. I think it, it intrinsically create like naturally creates this great story of struggle and effort, trial and error and all those things.

(18:53): Yeah, I guess, yeah. It really does seem to, you know, all come together, even through success, after success, there's still some kind of, you know, story to be told. It seems absolutely. I mean, it's funny people when we, when we do kicks like nomadic, you always hear like when you start a business, people only see the, the tip of the success and they don't see everything that comes behind it that got you. They're like, we've started like three other companies in the process that have failed. And and so it's not like we've just done this and it's just worked. We've learned a lot along the way and have failed and had things that failed and, and figured it out along the way. So we've had our fair share of things not working at the same time. What would you say is nomadics commitment to sustainable manufacturing?

(19:35): Yeah. So one big thing that I, I like about our manufacturing process, we have an incredible partner who has great people working with them, good conditions. You know, we definitely are partnering with the person who cares about the people. And I found that one of the good measures of understanding if a factory is good is how many people they have come back to them after Chinese new year. So in Chinese new year, basically everyone migrates across the country and then they come back and they'll choose different factories to go back to or not to. And our factory has basically everyone come back to 'em, which means they're working at a place where they want to be, which is for me, has become a very real indicator. On top of that just products that are built to last and not just disposable and bad product, you know, product that well, our bags will last for years, you know, 5, 6, 7 years they'll last forever because they're built with quality.

(20:25): And so you can trust them and you're not just gonna use it for you, then throw it away, then buy a new one, then throw it away, then buy a new one and throw it away and be filling up landfills. It it's product that will last a long time. And so I think those are two big things. And on as far as like giving back and nomadic, like I, like I said, our big mission is to inspire confidence in people to live life on the move. And we believe in this, you know, the bigger picture of what we're doing here is we believe in helping people unleash their potential, then bring, take something and bring, make it, turn it into a reality, which is what we've done and we've loved this process. And so we're trying to find ways locally that we can give back to people who are either starting businesses or we also work with a refugee group at the IRC to help them help people who, you know, have so much potential, but have been put into such hard times in their life for things outside of their control that given the opportunity they can, they can create a real life for themselves.

(21:20): And so our, our effort is to help people feel confidence in their lives to, to create value in their lives somehow and help people become the best versions of themselves, empowering them to have that confidence to do. So. What was the growth like since you guys started in 2014, It's been, Kickstarter has been an incredible vehicle for growth. The growth that for us has come with each product launch. So in the first year we, we had the wallet that we a notebook and planner that we did a bag when we started doing bags, that's when things started to really take off and we grew, you know, we've, we've seen probably at the beginning, it's easy to see like a hundred percent growth early on, you know, so we would see like a hundred percent growth for a couple years. And then it was like, we've always stayed above like 40% growth year over year. And usually up above 50. And mostly because of the products we created, we launch it, it gives us a new energy, new, new product to talk about. And yeah, just expanding our product line is what has been, what's driven our growth. And like I said, when you're young that growth, it's, it's a lot easier to see bigger growth as you're growing, you know? Yeah.

(22:26): I mean, it, it does give you a really nice platform to launch new products and actually, you know, get people to see the why behind it too. I mean, you said it before storytelling it's yeah. Important. Right. Do you have any new and exciting, I mean, I'm sure at some point, but in the, the next couple months you have anything new in the docket that you guys are looking forward to launch. Yeah, there's a lot. So we product wise, there's always we're always developing new product. We always have probably 10 products in the pipeline that we're developing and some of 'em will make it to the final launch. And some won't, we'll kill some along the way, and we're always, we're always developing. It's one of the parts that we just love to do. And so we naturally do it. Maybe we do it too much, but we love that part of the process. There's also a new effort that we're doing, which is what I was talking about a minute ago, a minute ago with the mission part of our business, where we believe in empowering people to, you know, confidently be able to take control of their life and do more. And we're kind of to making a shift in what we're doing a little bit to lean into that even more, cuz it's something that I'm so passionate about.

(23:33): We're in the process actually of creating some courses that help people do kind of some stuff that we've done, but help them in whatever they're pursuing, where we're teaching. We have quite a few people who call us and wanna learn tips and tricks on Kickstarter or product development. So we're creating courses around those two things to say, you know, beyond just like our mission here is to help people have confidence to live their best life, to bring an idea and make it a reality to take control of their lives. And we really want to add value to people's lives and we can help people confidence by giving them more knowledge and information and empowering them with the tools they need to succeed. And so we're actually going to, we're creating courses now to help educate people on that. And then we wanna expand that to be some into something bigger where we can be a sort of a library, like a masterclass type thing of courses on e-commerce and business.

(24:23): Wow. so you're really going from the the everyday carry goods sector to education. That's, that's pretty incredible. Yeah. It's a big shift and it it's, it's all, it's all pivoting around our mission, which is to inspire confidence in people to be able to live life on the move or live, live a great life. And I really want to, you know, like I said, at the beginning, we, when we started this, it wasn't like we were gonna start. Yeah, it's evolved. We've gained a new mission and, and we've, we've established what we wanna do. And my drive now is I don't plan to just sell this business in a year or two. I wanna create something that is meaningful to me and can have an impact in the world. And my favorite thing to do is I had so many people along the way who helped me as I started this business who mentors, who came in and said, if you do this way or this, that way you'll have, it'll be better for different reasons. And it changed my life when they were willing to take time with me and do that. And so it's fun for me to be able to find ways to now I found that I have a big passion for that for helping others overcome obstacles and gain confidence through that process. So the mission is, has always been to inspire confidence for living life on the move. And so we did it through gear and now we're doing it through other ways to just help people be more confident and to bring ideas to life.

(25:31): That's incredible. I, I, that's a really noble cause I like that. It's you know, it seems like now, especially more than ever, it's so easy to start your own enterprise or business, anything of the sort. So, you know, the fact that you guys are just so willing to kind of put it all out there and, you know, offer up your experience, it really is incredible to see. Yeah. And it, so in some points, people are like, wait, you're telling your secrets to potential competitors. And I'm like, if you think of us as a bad company, that's true, but we're not just a bad company. We just help so happen to sell bags. But we're in the business of helping people gain confidence. Yeah. I love that. What has been the hardest part about starting nomadic? Yeah. Every day. Every day's a new challenge. Yeah.

(26:17): It's, it's been crazy. I mean, when you start a business, you always hear that it's a lot of work, but you don't realize that it consumes all of you men to leave physically, emotionally. It takes every part of you and transforms you into something different. But the hardest part, if I were to have to like pick a couple things or it's probably learning it's, I I'll talk about what what's more recently, what's been hard for me is aligning with this vision, learning the importance of aligning with a vision and learning why I'm doing what I'm doing and planning for the future under and making sure I'm doing this for the right reasons, stuff like that. I mean, it's, it's a lot, that's definitely a more recent struggle that I've been dealing with is like a year ago. I didn't have the passion behind this vision cause I hadn't defined it as much yet, but now I realize that because I didn't have that vision outlined my passion for the business had dropped a bit and I wasn't as excited day to day coming into the office and develop new bags and doing more like, like going through the same motion.

(27:24): And I realized that it was because my heart wasn't in what I was doing. And I needed something that aligned with one like my, who I was at the core. So for me, it's been a lot of just understanding lately. It's been understanding what I wanna do as an entrepreneur and in the world, how can I make an impact on how can I do something meaningful, understanding who I am and what I want to do. So it's a lot more mission driven lately, but early on, it was just the ability to keep taking punches and getting back up time after time. That was early. But now it's more understanding why I'm doing this and then trying to make everything fit into play so that it can have a bigger purpose in the world. What are some of the biggest mistakes that you've made along your career or with nomadic?

(28:09): I would say the, one of the bigger mistakes I've made is not looking for mentors earlier on to help me. There's a lot of things I could have done better if I had reached out and, and sought help more, that would've been, it could have helped me a lot. And then the, the second thing would probably be not defining a vision and purpose earlier on too. Probably probably those two things surrounding myself with good mentors and good people that can help me. I did that at about, in about 2018 or 17. I did that for the first time and got a really great mentor. Who's just how helped form this business a lot with me. And then yeah, the next piece is just not thinking about the bigger picture faster. I, I tend to get caught in the details of like, how do we just continue to drive? You get so sucked into like driving revenue and yeah. Profit and all those things. When if you can focus on the bigger picture, life is better and you can be more balance. You can have a better life in general.

(29:10): Yeah. Sometimes taking a step back to smell the roses makes things a little sweeter for sure. Awesome. so it looks like we have time for a couple more questions here. What advice would you give someone who wanted to start a business? My advice would probably be counter to those two. Mistakes would be the biggest thing, surround yourself with good people, find mentors who can lead you. And number two, make sure you understand why you're doing it. And while money is important, it shouldn't be the driver. There's other much more important things that will, if money is the driver, you'll get burned out really fast. I think like Gary V says, he always says, you gotta fall in love with the process. If you set a goal, I'm gonna make this much money. You're going to be disappointed in the end. Even if you achieve that goal because you don't love the process that you're in, you're just not gonna be happy. So you gotta understand why you're doing it and what the process says that you love.

(30:03): Lastly what is the best part about running nomadic? I'd say the best part about running nomadic has been being able to control different elements in my life. Namely being, you know, surrounding myself with an incredible team, being able to pick the people I work with and am with every day is a pretty, a awesome opportunity. I've been so grateful and humbled by the people who are willing to join this, this company that we're trying to build. It's it's by no means, you know, some of these people jumped on before I could even call it a company or anything. We were selling wallets and it was makeshift, but people for some reason, believed in us and jumped on and and have been working with us shoulder to shoulder, like bearing the weight with us. And it's been really, really awesome to be able to work with them. So that's been one of my favorite parts is being able to surround myself with great people.

(30:54): Number two, the energy that comes from like being able to bring an, take an idea and bring it to life. It's so energizing when you put in so much work in and you give it everything, you introduce it to the market and it gets accepted and people love what you're doing. That's really exciting. And that drives a passion in me. That's that's deep. Yeah, I'd say those, those two things are some of my favorite things is just seeing the fr the fruit of your efforts come to life and then doing it with really awesome people. Awesome. Yeah. I mean, it, I say it often, but it really does take a village. Doing anything by yourself gets, you know, kind of tough having a team just makes it way more enjoyable. Seems absolutely. Well, awesome, Jacob, thank you so much for coming on to the show today. If anyone is listening and one to find out more about nomadic or check out more of your products, what's the best way to check you guys out?

(31:48): Yeah. I go to our website, nomadic.com. Check us out there. You can see us on social and Instagram, Instagram, or handles at nomadic and that's what is on most social channels or nomadic gear. But yeah, that's the best way to find us.Beautiful. Awesome. Jacob, thank you. So for coming on again, I really, really appreciate it.
Yeah, no problem. Thanks for having me. If you enjoyed today's podcast episode, then we would be incredibly appreciative. If you could log on iTunes and leave us a quick review, this really helps us get noticed by other podcast listeners like yourself. And if you know anyone that would benefit fit from this episode, then please share it along. Well, that wraps up this episode of the ready podcast. We'll catch you guys next week.
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