I'm about to share three ways our most successful clients are using podcasting to make their sales process easier.
If you're tired of answering the same objections over and over again, this is for you.
There are 3 ways our most successful clients are using podcasts.
1. Make them listen
Before you get on the phone with any prospect, make sure they've listened to at least one of your shows.
This increases your authority in their eyes, ears, and most importantly – their lizard brains.
Since you have a show they've listened to their brain makes the connection that you must be an expert.
This makes them believe you've got the answer to their problems.
2. Follow Up
If you're selling anything that costs more than a few thousand bucks you'll likely need more than one call to close.
In between calls send your prospect an episode that talks about their biggest problem, in detail.
If you're creating a Direct Response Podcast™ you should have episodes that handle your markets biggest objections ahead of time.
That way you're not wasting time on sales calls battling silly objections.
3. Give them a second chance
No matter how successful you are you have people visiting your site who aren't ready to take action.
That's why our most successful clients use retargeting ads promoting their most popular podcast episodes to people who visited their site.
This gives them a second chance to engage them into your content.
And you know…
Once they click to listen, they'll be yours.
One of our most successful clients brags, “We definitely find people that listen to the podcast and get on the phone with us are much easier sells.”
Listen to his whole story at https://thepodcastfactory.com/who-else-likes-easy-sales/
That's all for now,
Producer Jonathan
