If I asked you,
“What makes a great podcast?”
What would you say?
- It has to be entertaining.
- It has to make you think.
- It has to be informative.
Sure, those sound good.
But how do you measure it?
In my eyes there's only ONE real way to measure the greatness of a podcast.
Do people take action?
That shouldn't surprise you.
I'm from the school of Direct Response Podcasting.
If you can't measure it then it doesn't exist.
Most people think you need to make offers at the beginning or end of your podcast to get people to take action.
And that's a huge mistake.
Why? Because in the beginning people can come in late or they can decide to stop listening.
If you wait until the end, people may not hang around and will miss out on your offer.
There's a very strategic place to ask for action.
Where you can't be ignored.
And they'll be so hooked on what you're saying they won't be able to resist you.
I've been teaching my clients this for years.
It's responsible for tens of thousands of opt-ins and sales.
I created a short 30 minute video training on how you can do this too.
And there's even a worksheet to help you plan your episodes so you get action.
All you have to do is reply to this email, change the subject line to “Click Worthy Content”
And I'll send you the video on Monday when it's ready.
That's all for today,