What’s worse than no one listening to your podcast?
Having the wrong kind of listeners.
People with no dough, short attention spans, and no ability to invest in themselves.
If you attract these folks you’ll never be able to cash in on your podcast.
Worry not my friend, cuz Daddy’s got something for you.
First, some interesting stats from Edison research:
- 27% of podcast listeners have a college education
- 31% of podcast listeners make $100k+ per year
- 42,000,000 listen to podcast weekly
While most podcasts aim to get the great unwashed masses to listen to their show in hopes they can attract sponsors.
I’d recommend going the opposite way.
You ever hear of the 80/20 rule?
Basically 80% of your profits come from 20% of your clients.
And…
When you do further research.
Out of those 20% of your clients that are the most profitable,
80% barely make the cut.
20% make up the lions share of your profitability.
Yeah, I know I’m getting too mathy here – but stay with me.
What this all means is 4% of your clients are where you make all your dough.
That’s why I guide my clients to forget about getting tons of downloads and listeners.
Focus on the 4% that will make them profitable.
If I haven’t lost you by now you’re probably wondering…
“How do I get the right people listening to my show?”
And that’s precisely what I have for you inside my new report,
“The 6 BIGGEST mistakes to avoid when starting your podcast”
You can grab a copy on our brand spanking new homepage http://ThePodcastFactory.com/
In Chapter 1 I’ll show you how to attract the right listeners who have moolah to spend on your products and services so you don’t have to beg sponsors to give you dough for your show.
Giddy’up
Producer Jonathan
