Especially if no one has ever heard of you.
You've got established competitors taking up mind share and market share.
People who have been around longer than you, with larger companies than you, who have more customers than you, and a way bigger budget than you.
This makes it thrice as hard to make an impact.
It doesn't matter if your offer is 10x better than theirs.
If people don't know who you are and don't trust you – you'll never get a chance to win them over.
You can either run away from a crowded market like a dog with his tail between his legs or you can go in guns blazing and take your market share.
I like the guns blazing approach. And if you do too – check this out:
First thing I would do is look for ways to get endorsed by people who already serve this market.
An easy way to do this is to get interviewed as an expert.
Next, I would seek out the most high profile guru's in this market and find a way to work with them.
I can't go into every last detail here, but inside my Podcast Recipes book you'll find recipe #3 "Third Party Endorsements" and recipe #6 "Guru Love Potion" particularly helpful when you're breaking into a new market.
Best part is, you can have my Podcast Recipes book absolutely gratis when you try my Podcast Mogul Newsletter http://PodcastMogul.com