My Dad has always loved fast cars. When he was younger he used to drive a muscle car. I think he passed that love for cars on to me. I can’t get enough of those shows where people tune up their cars and race them. The other day I saw the craziest thing. One guy took a little Honda Civic, added a turbo, and had it cranking 1,000 horsepower.
Turbo’s are fascinating. When cars burn fuel they create exhaust. Normally, exhaust would be considered a waste product. But, when you add a turbo to the engine, the exhaust becomes a major power boost.
In podcasting most people waste their greatest asset – words. Today you’ll see how to use your words to give your podcast a powerful boost.
Here’s what we’ll cover:
- Words Boost Your Power
- Words = Attention
- Words³
Words Boost Your Power
When people think of podcasting they almost always think of audio. Did you know the average ½ hour podcast has 3,000 words? Most people waste these precious words because they don’t know what to do with them.
The first step to getting more listeners is to stop people in their tracks and get their attention. In the next section you’ll see how you can use your words to get more attention.
Words = Attention
Did you know the average person spends 2 hours and 23 minutes on Social Media each day. Most of that time is spent flicking through their feed. If you want to get people to listen to your podcast you have to stop them from flicking, and get them interested in what you’re saying.
One of the best ways to get attention online is to use the right words in a powerful way. One of the ways we do this for our clients is using Power Quotes. First thing you’ll need is a powerful quote from your podcast. Next, grab a cool image that goes with your quote. Combine the two and you have an attention grabbing graphic that boosts people's interest in what you’re saying.
Power Quotes are a great way to leverage Social Media to get more attention on your podcast. Now, let’s look at another way we can boost interest and desire with our words.
Words³
In arithmetic, cube is a number to the third power. To get more boost from your words, you have to take them to the third power – Words³. How do we do this? We combine the written word with audio, and video. According to the Digital Marketing Institute, 80% of all traffic will come from video by 2021.
At The Podcast Factory we triple the power of your words using something called Power Clips. Basically, you take your Power Quotes, combine them with your audio to create a short, powerful video clip. When used correctly these Power Quotes can rank in search engines and drive listeners to your show.
Tools like Waave or Audiogram are great for making these. Another option is to hire a video engineer to make them for you. Now that you know how to use words to boost attention, let’s put it all together.
Using words to boost your podcast listenership
If you want to instantly boost the performance of a car, you can add a turbo. Likewise, if you want to boost the performance of your podcast, you can harness the power of your words. The average 30 minute podcast has 3,000 words. We can use those words to create powerful images and videos that will get attention and bring people to your show.
Ready for a bigger boost?
In today’s article we talked about using words to boost your podcast listenership. Growing your podcast is good, but growing your business is even better. For more Business Growth Hacks, listen to this audio https://thepodcastfactory.com/dwp012/
When you’re ready to discuss how you can use a podcast to boost your business, we should talk. Our team has helped 60+ experts just like you launch their podcast in 30 days. Pick a time that works for you at https://thepodcastfactory.com
