EP160: Behind the Scenes of F&TA Live Part 2 ~ The Biz Panel - The Podcast Factory

Find Out The Biggest Lie Guroobs are Telling You About Podcasting

Find Out The Biggest Lie Guroobs are Telling You About Podcasting

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Your information is 100% secure and will never be shared by anyone.

Networking events can really change the direction of your business.

It’s not just the training and insight you get from the speakers and panelists!

Meeting other people in your industry is a great way to boost your creativity, create connections, and get you motivated to set new goals!

Our event, Flourish & Thrive LIVE! Is a little different than most.

We are all about the connection part, because we truly believe community and collaboration are more important than competition.

Plus, last year we had media influencers at the event and some designers have gotten great exposure because of it!

So today, on Thrive by Design, I’m giving you a behind the scenes look at one of our panels.

I want to give you a taste of the business strategies and discussions you can expect from our live event this year!

Listen now and get excited about FTA Live 2018!

Get Your Brand Out There With Facebook Ads
It’s more than boosting a post! Creating a strategy and campaign around your brand is the most important thing you can use Facebook ads for.

These ads help you stay front of mind for your customers. When they see your logo and face popping up all over the internet using Facebook, they’re gonna want to buy from you! Learn it for yourself and then you can think about hiring it out.

Email Marketing Strategy
Make sure you’re building your brand for your dream client and customer. But even when you have your dream client nailed down, you need to understand where they’re at in the buying process.

Your email strategy can help introduce them to your brand. The first few emails should always be building that know, like, and trust factor to help get them comfortable buying.

Keeping Your Jewelry Safe At Shows
Last year I shared a story about when I was robbed at a show. It was about $4,000 worth of jewelry and inventory stolen. So make sure you’re very careful with your bags and keeping everything covered up!

Don’t panic, but just be very smart about how you’re transporting materials. Getting insurance and keeping track of your inventory is important just in case something bad happens and you need to make a claim.

If you haven’t gotten your ticket for Flourish & Thrive Live, you can grab one by clicking below!

xo, Tracy

P.S.

Accounting for Jewelers is the sponsor for today’s podcast. It was started by our friend Mariel Diaz who’s actually a former jeweler herself!

They have full service bookkeeping, registration and taxes, and so much more!

Click here to check them out!

Links:
Flourish & Thrive LIVE!
Accounting for Jewelers

Tracy Matthews

My passion for design started as a child. I dreamed of creating wedding gowns and growing up, was always an artist in some respect. When I took my first jewelry fabrication class as a college elective, the seed was planted. My instructor became my mentor.

The rest is history. I started my first jewelry business as a hobby, designing for bridal parties, friends and families.

In my twenties, I quit my day job to follow my dream full time. That big leap resulted in my first legitimate brand, Tracy Matthews Designs, Inc.

Find Out The Biggest Lie Guroobs are Telling You About Podcasting

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Find Out The Biggest Lie Guroobs are Telling You About Podcasting

Your information is 100% secure and will never be shared by anyone.

Your information is 100% secure and will never be shared by anyone.

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