Copywriting for a jewelry business is different from typical “online marketing” copywriting.
Selling physical products means you gotta have a lot of great words to paint a picture of your customers wearing your jewelry!
You gotta get them hooked.
A picture may be worth 1,000 words, but you need the words, too!
Excellent copy from product descriptions, about pages, marketing materials and just about everything else in between is the difference between a designer who is sold-out every season and one who can’t make a sale to save her life.
Good copy is important!
Which is why I’m super excited to have Darian Chavez on the show with me today.
Who is Darian?
A Copywriter hell-bent on teaching others how to write words oozing with personality and purpose. Darian lives life one Pina Colada at a time, snorts with each laugh and loves cliff diving into crystal-clear tropical waves.
We’re getting started, so settle in for a fun time!
What Counts as Copywriting?
Any words you’re using to sell your jewelry counts as copy! That means social media posts, emails, blog posts, ads, website content, product descriptions…all of it!
It comes in all forms. It’s your opportunity to connect with your DREAM clients. The words you’re using matter, so make sure you put your heart & soul in every piece of writing!
Get Away from Grammar
Spelling and punctuation is still important, but you need to accurately represent your brand. If you’re the type of person who says “you and me” instead of “you and I” you need to write how you talk!
You’re trying to get in the head of your DREAM client and convince them your brand is what they need.
Find blogging topics that people are talking about in your niche. Joining the conversation is an easier “in” than trying to come up with something totally new.
From there, you can reach out to those industry leaders talking about those topics! Maybe offer a collaboration or go deeper in your blog so they can share something valuable with their audience.
Listen to the show to learn the 6 Email Sequence to send your new email subscribers!
You can download Darian’s Product Description Formula here!
Darian is amazing, isn’t she?
I loved having her on the show.
If you’re developing a new collection for the holidays, these tips are gonna be a life-saver!
Speaking of holidays…
Are you ready to Nail your Marketing Game, Double your Sales, and Ditch Burnout During the Hectic Holiday Season??
If you are, I challenge you to the Holiday Sales Kickstart!
Join us for 5 days of discovering…
The Quirky 4 ½ Step Formula Wildly Successful Designers Use to Standout and Easily Snowball Their Sales
My Mom’s Efficiency Formula that Will Help you Totally Keep it Together (even through Black Friday + Cyber Monday)
Our “Game of Thrones” Sales System to Dazzle your Dream Clients and Leave your Competitors in the Dust
My 5 Favorite “Pure Gold” Tips to Keep Your Energy Levels High and Finally Ditch your Holiday Burnout for Good.
Our wonderful sponsor, Halstead Bead, is still offering their discount for Flourish & Thrive peeps!
Head to their website and get $10 off your order of $100 or more using code: FTA2017
Holiday Sales Kickstart Challenge (starts July 31st)
Halstead Bead Grant Application (deadline August 1st [$8,500 grant!])
Product Description Formula