In today’s podcast, I sat down with Andrea Ayers, an entrepreneur and PR maven from Launch Grow Joy! Andrea has been a good friend of mine for a while, and I’m so excited to finally have her on the show! Today’s conversation is ALL about how to make more sales online without necessarily increasing traffic, so let’s jump in with some of my biggest takeaways!
My passion for design started as a child. I dreamed of creating wedding gowns and growing up, was always an artist in some respect. When I took my first jewelry fabrication class as a college elective, the seed was planted. My instructor became my mentor.
The rest is history. I started my first jewelry business as a hobby, designing for bridal parties, friends and families.
In my twenties, I quit my day job to follow my dream full time. That big leap resulted in my first legitimate brand, Tracy Matthews Designs, Inc.
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