Running a creative business is never easy, especially in the jewelry industry. It can be hard to balance designing and creativity with the brass tax of running a business.
This is precisely the reason I wanted to chat with Ashley Longshore. Take a listen to our podcast below to learn why she thinks all artists should be entrepreneurs, and 4 tips on how to leverage your personality to boost sales!
My passion for design started as a child. I dreamed of creating wedding gowns and growing up, was always an artist in some respect. When I took my first jewelry fabrication class as a college elective, the seed was planted. My instructor became my mentor.
The rest is history. I started my first jewelry business as a hobby, designing for bridal parties, friends and families.
In my twenties, I quit my day job to follow my dream full time. That big leap resulted in my first legitimate brand, Tracy Matthews Designs, Inc.
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