There's a reason why some of my favorite clients are the ones who…
Tried to do it all on their own.
Why? Because they know the massive amount of work it takes to have a good, quality show.
And most times they're so involved in the “day to day.”
They fail to see the big picture.
Podcasting done wrong can be an epic waste of time.
You'll spend hours mixing audio, writing shows notes, posting shows.
And you'll lose sight of what really matters.
Most people I know want more sales from their show.
The trust and credibility they get from having people listen to them in twenty minute chunks is unbelievable.
That's why you need to look at your podcast as an asset.
Something that creates value for you.
Each episode is “Marketing Collateral” that will grow your business.
When you get it right you can knock out objections and indoctrinate listeners so when they get on the phone with you,
They are the easiest sales.
Why am I telling you this?
It's not to brag.
It's to let you know there's a brand spanking new case study with my friends Brandon and Amanda from Grandma's Wealth Wisdom.
They tried to do it all themselves.
Wasted a bunch of time.
Then had a reality check when their kiddo was born.
That's when they got smart an teamed up with The Podcast Factory to do podcasting the right way.
You can hear the whole story at https://thepodcastfactory.com/collateral-grow-your-business/
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