If your thinking about starting your own podcast I’ve got good and bad news for you.
First, the good news.
In 2018 we had the biggest jump in podcast listenership ever. CBS conducted a study and people who now listen to podcasts several times per week was up from 15% last year to 23% this year.
This means podcasts are becoming more accessible to the public and there are more ears than ever listening.
Now some bad news.
There are more new podcasts than ever before in history. In fact, Chartable is now tracking 670,000 podcasts in the iTunes directory. 210,000 of those published their first episode in 2018.
This means there is more competition than ever for listenership.
The average ordinary suckers who are getting into podcasting hoping to get an audience and sell sponsor spots are screwed.
Why? Because the consolidation of the big boys like Spotify buying Gimlet Media means that all the sponsor dollars are going to be flooding into their coffers since they already have the ears.
Now some more good news.
Our hosts who have the most success podcasting aren’t phased by any of this.
Why? Becuase we know the best sponsor for your show is Y-O-U.
If you’ve got an offer that converts and an audience (even a small one) I can show you how to leverage podcasting to turn your listeners into raving fans and rabid buyers.
It’s too much to explain here.
But our system has worked for 34+ experts who are bringing in easier sales every day because of our Direct Response Podcast™ framework.
Book a time for us to talk at http://ThePodcastFactory.com/difm/ and I can show you how to plug this system into your business so you can start making faster and easier sales.
Talk Soon,
Producer Jonathan
