People always laugh when I tell them I talk more people out of podcasting than in to it.
But it's true.
This week alone I talked three people out of podcasting.
The first one was a copywriter launching his freelance business.
He thought podcasting would be a good way to build “KLT” in his market.
“KLT” stands for Know-Like-Trustability.
I told him to forget about a podcast and focus on getting results for his clients.
Nothing makes people trust and like you more than getting them a fat ROI on their investment with you.
The second was a couple who I found extremely interesting.
They have a large You Tube following with millions of downloads, hundreds of thousands subscribers, and tens of thousands of people on their eMail list.
I told them a podcast was a mistake.
Why? Because they had much bigger opportunities without all the extra work.
Like for instance – making sales by eMailing their list more.
But I don't always talk people out of podcasting.
Sometimes I know it's the best thing for you.
Take the last person I spoke to today.
They have a business doing millions in sales each year.
They're looking for a way to make calls easier for their sales team.
They want people showing up ready to invest.
These folks were perfect.
Their clients are worth $50k – $100k each.
For them, a podcast is exactly what they need to nurture their leads, indoctrinate them, and get them on sales calls ready to buy.
So of course I told them they needed a podcast.
And not just any kind of podcast.
A Direct Response Podcast™ that knocks out objections and puts people into a “buying frenzy” before they get on a sales call with you.
If you've got a high ticket offer that converts better with with smarter clients who have been educated before they talk to you,
We should hop on a call.
That's what me and my team at The Podcast Factory specialize in.
Book your call at http://ThePodcastFactory.com/call
Talk at you later,