There was a guys complaining he was getting too many emails from one of my fellow daily writers.
The little lilly-livered subscriber had this to say, "You should give me the option to choose how often I get emailed."
And you know what, he's right. You should always give people the option.
For instance, when you sign up to my newsletter I give you two options:
Option 1: Daily eMail Tips
Option 2: No emails at all
Some might argue that's only one option and they'd be wrong.
But there's a good reason why I write you daily. In fact, there are many good reasons why I write you daily. Today we're gonna talk a bit about the science behind why I do what I do.
Some time in the 1890's a Russian scientist discovered something he called "Psychic Secretion"
It's not as gross as it sounds, I promise.
Here's the deal:
The scientist (Pavlov) was doing some experiments on dogs. He figured out the dogs would salivate when the guy who fed them entered the room, rather than simply salivating in the presence of the food. He did some more experiments using a bell before the dogs got their food and he found they would salivate at the sound of the bell which he called psychic secretion. This research was the beginning of what we call "classical conditioning" and it occurs when a conditioned stimulus (the bell) is paired with an unconditional stimulus (the food)
How does this relate to me writing you daily?
If you're like most people than you have the email addiction already – constantly checking your phone for new updates and messages (unconditional stimulus)
By writing you daily at the same exact time you know when I'm coming and you're ready (conditional stimulus)
When you see my name hit your inbox at 9:00 pm ET you're mouth is watering with anticipation for my juicy stories.
Boom, there you have it – the science behind why I write you daily.
Speaking of that, I don’t know what’s been going on – but I keep getting requests for people who want to get interviewed on shows almost daily.
And it’s made me think about a service that I’ve been giving my clients behind the scenes but never offered publicly.
It’s called the “Podcast Blitz” and it’s a way for you to get booked on podcast shows as a guest expert without doing all the leg work.
It’s not for everyone, because it’s really expensive.
But if you want to get the word out about what you’re doing and you want to reach thousands of potential new customers – maybe it’s for you?
There’s no fancy sales page,
There’s no bells and whistles.
It’s just a shopping cart where you can make your purchase and once you sign up you’ll book a call with me so we can discuss your goals, and expectations.
If you’re a good fit we’ll move to the next step.
If you’re not a good fit we’ll refund your cash and send you on your way.
Sign up at https://thepodcastfactory.com/blitz/
Producer Jonathan
