If you hang around long enough you start seeing patterns.
I'm seeing one right now.
2017 will be the year of the BOTS.
Everywhere you look there's some silver tongued marketer preaching to you about the rise of the bots.
And I get the appeal.
Who wouldn't want a bot to do your marketing for you,
A bot to bring in leads and turn them into buyers for you,
A bot to carry your trailer loads of cold-hard-cashola and throw it into your Scrooge McDuck size vault so you can swim in it whenever you feel like it.
It's a lovely dream.
And it's one all these marketers are selling you.
The reality is that “bots” have been around forever – someone just came up with a hot new name for them.
Before they were called bots I called them “my little machines” that give me predictable results.
That's nowhere near as sexy as “BOTS.”
But the idea is the same.
I want to share some of the “BOTS” I use at The Podcast Factory to keep things moving and on time.
It's the reason I'm able to take “month long vacations” while my business keeps running.
You'll get all that and more inside the next issue of my Podcast Mogul newsletter http://PodcastMogul.com
Producer Jonathan
