Had an interesting call today.
The fellow started a podcast and wanted to know how to “monetize” it.
Which made me laugh.
Because he said he read my Direct Response Podcasting™ book.
In that book I say I abhor the word “monetize.”
Anyways, he wanted to teach people how to follow their dreams and create a music business.
When I asked him if he was doing that he said, “No, I work a corporate job.”
This guy is sleeping with the enemy, yet he wants to teach you how bag your dream girl.
This is a huge mistake.
Why? Because you're not in alignment.
If you didn't make it in the music business and you're trying to teach people how they “can make it” you're being dishonest.
It's kinda like those college professors who have a PHD in business, yet they've never owned or operated a business.
The only advice they have is what they read about (or heard from other people.)
How can you trust them if they've never actually been there?
You can't.
And that's what I told my friend.
But all hope is not lost.
Because the advice I gave him will work for anyone with this problem.
Especially if you're not living your dream.
There's a way you can fix it using podcasting.
Here's what I told him:
Turn your podcast into an insider look at your journey.
A personal journal.
Tell your listeners you intend to launch your business in the next year.
And you want them to come along for the journey.
The ups.
The downs.
The failures.
And your ultimate success.
Then, your podcast show, and your listeners become an accountability tool.
They're watching you.
Rooting for you to win.
Because if you can do it, so can they.
Then, after you've succeeded you can sell the secret to your success.
How you did it.
The Pitfalls.
The Path to success.
And you'll have all the credibility in the world.
‘Nuff of that.
Too much “hard teaching” and you'll be bored to tears.
For more ways you can make a podcast work for you…
Check out my books on Amazon http://ThePodcastFactory.com/amazon/
Producer Jonathan
