Have a podcast in 30 days

Without headaches or hassles

Starting your mortgage loan business from scratch is similar to being the new person in the room. And most of the time it is weird and awkward. But it doesn't have to be.

When you are new to the industry or a new area, meeting a group of people that are vibing makes being the new guy or gal a lot easier.

MLO Mike Cardascia hosts Meetups to make sure that new people don't have that weird and awkward feeling being new. And when he makes people feel comfortable, they gladly give him their business. Mike shares how you can host Meetups.

In this episode, discover how you can create your own Meetup group and start building your business!

Show highlights include:

  • How going to and starting “Meetups” grow your business 20X (2:41)
  • The “High School Party Effect” that gets you more clients (6:54)
  • How sending personalized text messages gives you a higher closing ratio (8:14)
  • Why doing “what you love to do with who you want to do it with” skyrockets your business (even if you have no idea how to do it) (12:35)
  • How wearing something purple lets you find a million dollar listing (14:21)

Want to get your questions answered live? Head to MLOlive.com and discover how you could become a Millionaire Loan Officer!

Read Full Transcript

Welcome to The Millionaire Loan Officer podcast with your host, Scott Hudspeth sharing tools, tips and strategies so that you can go from a mortgage loan officer to a millionaire loan officer. It's your host, Scott Hudspeth.

Scotty: Hey, everybody, this is Scott Hudspeth with man who am I with Mike? Millionaire Loan Officer powered by Mortgage Marketing Animals and the Loan Officer Breakfast Club. I'm here with my dear friend business partner, magic Mike.

Mike: Heyyyyy.

Scotty: With Mortgage Marketing Animals. What is going on dude?

Mike: Hey brother, always such a fun time.

Scotty: What do we got, man? What do we got? What do we got?

Mike: I got Thor’s hammer, man.

Scotty: That's right.

Mike: You know what I got? [00:53.1]

Scotty: That's right.

Mike: You know what I got?

Scotty: That's right. Man, it's you know, it's at the end of the day, man. I wanna do a podcast with you. I wanted to have you on dude. Like we don't talk enough, man. We're always on the Loan Officer Breakfast Club. You're on coach. Like you tell, talk to so many LO’s, like I thought I talked to LO's but you talked to more LO’s than I even talked to. And I know you got all these secrets and we should have just been playing what we were talking about before we even started this bro. Mike, tell us a little bit about yourself, man. Like ever since day one, I've met you, man, I've loved you and I'm honored to work with you, man. It's just awesome having you by my side and having you on my team and awesome man.

Mike: Well, likewise wise brother. And if I don't say it enough, man, you're literally my hero. When I look up to you and it's amazing to call you a friend and people hang out with you every morning. So, I, this is long overdue brother, but.

Scotty: Long overdue.

Mike: Appreciate you having me back on the show. I've been working here at the Animals for about three years now with Carl White and as most of you know that if, if we're tuning into this podcast, we have the biggest coaching program in the, in we coach over a thousand loan officers and everything that we teach here is predicated what Carl White's still doing in his own branches, right? Our team closed over 8,000 loans last year, almost 2 billion in volume. And what we do with the Mortgage Marketing Animals is we pull back the curtain on how we're getting deals, purchases, refis, agents, how we're providing value, how we're building our team. So, it's, it's amazing to be a part of this organization. It's personally transformed my life. My mom's a top producing loan officer now that was just on Carl's podcast. My brother's her full-time loan partner. It's cool to see all this play. My dad was the top agent for years, so it's kind of just born into all this man. And it's been a wild journey ever since. So, I I'm happy to be here. [02:24.5]

Scotty: Unbelievable man. So, you're just an inspirational guy, man. I tell every time, I don't know, man, it's just, it's just unbelievable. The energy you bring to everything that we do and everything you do and it's just, there's never a dull moment. So, I appreciate you more than you ever know. And man, do you mind if we pull off script a little and talk about, let's talk about, and you've talked to loan officers just brand new, not even with their license to four or $500 million. I don't know how big, you know.

Mike: Yup.

Scotty: Hundreds of millions of dollars in production.

Mike: Yep.

Scotty: When somebody starts in the business, they're like, man, I don't know anybody, Mike, you know, and the strategy you talked about before we, I wish we were playing cause it was it's epic. It's kind of funny, right? I mean, it's kind of funny.

Mike: It is.

Scotty: So, tell me what you started, man. And you didn't even do it to start like getting referrals in business from it, but it that's what it's turning into for your mom, for Diane's daughter. It's kind of insane and how long has that been going on? Like tell us what you started. I love the name, man. [03:20.8]

Mike: Yeah. Yeah. Cool. I, I, you know, I didn't expect to talk about this today and it's a really cool story.

Scotty: I know.

Mike: On how this all kind of unfolded.

Scotty: Yeah.

Mike: So, to take you back August, it was around August, 2020 is when I moved to St. Petersburg. And I've been living out here in Tampa Bay for a while and I've got a few really great friends, but when I moved St. Pete, I didn't know anybody at all. I love St. Petersburg, it's my favorite place in the world. I live right next to the beach right next to downtown. I'm not far from our office here. So, to me it's the most special place in the world. But when I moved there, I, I literally didn't know anybody, man. I was far from all my friends and decided I need to do something to get myself out there and maybe make some more pals and buddies, right? So, my brother who I was hanging with said, all right, let's look up things to do in St. Petersburg. And he found Meetup, right? Never heard of it before meetup.com, you can download the app. It's a platform in which people host get togethers like yoga, happy hour, chess, you know, could be networking for business or for real estate. I'm a part of a few real estate investing ones as well. Anything from personal fun hobbies, interests to like really professional type of banquets and get togethers, right? It's a really cool platform. So, the first one we went to, I'll never forget. It was happy hour dinner at a Greek restaurant called the Acropolis over in downtown St. Pete. Love, Greek food. Dad used to say, life is always better when you add a little Feta man, you know, so we love Greek food. So, we were hanging out there and the first we pulled up and I looked at Alex and said, Hey man, if this is lame, we'll bounce and we'll go hang out someplace else. He said, all right, cool. Well, I show up. He goes, one way I go, the other, I look over, he's talking to a group of people. I'm talking to a group of people looking at each other. This is going well. In fact, I was so I think just sociable right, trying to make friends introducing myself. I'd never been to one of these things. Somebody even thanked me for hosting it and inviting them out said, oh, I'm not the host here, it's my first one. [05:09.0]

Scotty: What?

Mike: So, I thought that was, and I never, and by the way, Scotty, the host never introduced himself. I have no idea who hosted that then, right.

Scotty: Ohhhhhh. Okay

Mike: Even though it was so great, I made so many great friends. I mean just, I didn't know who put it together. So, I went to another one, similar experience. Said to Alex, Hey, you know what? This is pretty fun. Why don't we start hosting our own meet ups and do things that we enjoy to do? Right and of course, those are like crazy things going on in the, the world and you know, we're here in Florida, which is much more opened up, but we decided, Hey, let's go do fun things outside. All right, so we decided to do beach events, right. The weather's always nice here. We can all get outside and hang by the water. We started doing those, they started picking up like 20, 30, 40 plus people, some of these beach events. Like way more than I, I would've expected. We did barbecues at the beach. We're starting to do happy hours on the balcony and all these really fun things that we would've done anyway, right. And it developed into really, it was a social source. Next, you know, I've got no joke. I've made more friends since doing this. Let's say over the course, I've taken it seriously for about a year than I've made in the last seven years of living in Tampa. [06:07.7]

Scotty: Wow.

Mike: I mean dozens and dozens of genuine friends. It was pretty funny, a couple weeks ago I had to turn down plans from like two or three different people, cause I already had play lands with others. And I always had a lot of friends man, I've always been a cool, popular guy, right just like you man. But this is like on another level, like I'm feeling like a celebrity in St. Pete.

Scotty: You are.

Mike: And.

Scotty: Magic Mike man, magic Mike.

Mike: Thanks man. Sorry to feel like that. And it was just a really, really cool feeling. I mean, I have a 50, 60, I'm talking close friends. I talked to on a, on a ongoing basis. I hang out with, we eat dinner. I've been to their house. They've been to mine. It's developed into one of the coolest things I've ever been a part of. Just like how I feel about The Breakfast Club, that when we started that, I'm just so honored to be part of that morning show with you, man.

Scotty: Yeah.

Mike: And, and that's been just, I think one of the coolest things I've ever done.

Scotty: You and me both.

Mike: And this is right along with it, man. So, we decided to kind of brand it, you know, differently right than just being another meetup cause there's so many. Having our marketing minds, we went to work and we decided let's call it Life in the 727. That's our area code.

Scotty: God I love that name. [07:08.0]

Mike: And, and what we do is we connect people and businesses and we wanna do more charity stuff. We have a charity thing coming up within the community that we love so much here in St. Petersburg.

Scotty: Wow.

Mike: So, life in the 727, we started the social media. We bought the domain. I started making some like little articles about fun things we were doing. And the group has just continued to grow and grow and grow to the point where two weeks ago I had a meet up at a brewery called Three Daughters brewery close to I live. And I had 90 people RSVP, act 60 or so actually showed up. And you know what I'm realizing is Gary V calls this, you know, Gary Vander Chuck.

Scotty: Oh yeah. Oh yeah.

Mike: Love Gary V.

Scotty: Love Gary.

Mike: He calls this the high school party effect guys. Whoever hosts, the party is instantly the coolest guy or gal in the room.

Scotty: Ahhh.

Mike: No different than when you host a podcast like this and you honor people and you flatter them and they're even nervous to be on your show. And they look at you and me like, oh my God, man, no one ever has ever featured me before, right. So, you're when you host the podcast. When you host the show, right? The talk show.

Scotty: Yeah. [08:09.5]

Mike: When you host the event, when you host the class, you guys know what I'm talking about. You're like, you're the man. You're the man. Right? So, I became, in fact, I use one of your secrets, man. I don't know if I've ever told you this, but I'll tell you now.

Scotty: Okay, all right.

Mike: You shared an app called Reach.

Scotty: Ohhh…

Mike: A while ago, all right.

Scotty: Yeah.

Mike: Reach is a texting platform for iPhone. It's free to use. Scotty taught us this on the breakfast club one morning. It was game changing about a simple, easy freeway to text a lot of people, make it look personalized, which actually it is personalized.

Scotty: Yep.

Mike: Very fast. So, we started as we built a data database and we were collecting phone numbers and emails. We post them up on meetup, which we get all their traffic for free Scotty. I don't pay meetup anything.

Scotty: Insane.

Mike: We might have upgraded our account. It might be 15 bucks a month, I think.

Scotty: Oh my God.

Mike: It's free. All these people, their traffic, I'm not paying for this. Now I'm not running Facebook ads. 40, 50, 60 people like a couple weeks ago, show up completely free traffic brother. And then we get their phone numbers or emails or social media. And we've been putting them in reach. So, we have a higher conversion or a higher attendance rate when we text people.

Scotty: Okay.

Mike: Hey Bob, we're having another meetup next week. Won't be a party without you'll see there, right. And what do you know? They feel really special, like I would too. And they feel like Mike personally reached out, which I really blast a list of like 120 people. [09:23.7]

Scotty: Yeah.

Mike: And they increases the people showing up to the event.

Scotty: Unbelievable.

Mike: Started out to be completely social. I had no business aspirations behind this. I never thought I'd even maybe continue going to these things. I thought the first one might be lame. I had no idea guys. So now it's become one of the cool things I've done because I've, I've genuine friendships. I'm doing things I enjoy to do. I would be doing anyway. I mean really hanging out cool places with cool people. Guys and gals I'm meeting that I want to be a round. And now it's developed such a strong brand that my buddy sells insurance, he does life insurance. And he helps me build this group so, he's been networking and, and getting himself deals. Me, helping my mom grow her branch. I bring my brother along. You know, I spend all my time here coaching, right Scotty? I work here at the animals.

Scotty: Yeah man. [10:11.3]

Mike: I work with Scotty’s

Scotty: That's the best of the best man.

Mike: You’re in Carls branch. And that's, that's how I spend all my time. My brother's licensed and works with my mom. So, I have Alex tag along with me. And as I meet people that talk about moving here, they just came to town, they're looking to buy. I introduced my brother at our last event, he literally spoke to three different people about doing their loan and I'm just hanging out, meeting more people, right. Like I'm prospecting. So, I introduced myself, Hey, where you from? What do you do? They say the same to me. Oh, I host a lot of these meetups. I do it for fun. Really? I'm a coach though. I'm a marketer, but Hey, my family does loans. And if you ever know anybody, it'd be great to help you anyway, marketing, mortgages, whatever. You know, I can introduce my family if you wanna talk. And because of that, I've been able to set them up with deals.

Scotty: Wow.

Mike: Diane Ranger's daughter Tabitha, who I'm great friends with, she's one of the top agents.

Scotty: She’s awesome.

Mike: She's absolutely good.

Scotty: She’s crushing it.

Mike: She had rookie of the year, something last. I mean just phenomenal, man. She's a beast.

Scotty: I know.

Mike: And she's helped several people in my group.

Scotty: Yeah.

Mike: You know, within the first three months of me doing this, I was able to pass her over a deal that closed. She made a big commission.

Scotty: Wow. Wow.

Mike: So, it's transformed into something, I mean just incredible on so many levels, man. I mean, from business standpoint, from a social perspective, we've got a lot of cool content and videos and pictures and cool stuff. I mean, it's really.

Scotty: It’s endless. [11:25.8]

Mike: I'll say it was, I was an accident. I don't know, cause I didn't expect to do this. But man, for somebody who moved to a new town, like it's like, if you implanted me in into St. Petersburg and said, Mike, you got no friends, you're starting over from scratch, all right. Go off and build the meanest baddest business you can do, man. I would've been doing one of these every single week for the last year, cause I was doing them like sporadically. But every week and I would've been meeting realtors every single week and it would've been game over, man.

Scotty: Done.

Mike: The meetup thing has been, and you gotta think just like with Tabitha.

Scotty: Yeah.

Mike: Right. Cause as loan officers, we wish we could give agents more business, right. Fair enough.

Scotty: A 100% Yeah. Right.

Mike: This is the way to do that, right.

Scotty: This is the way to do it. Yeah.

Mike: The mortgage process in America goes and most people go to a real estate agent and then they refer them to a loan officer and then we end up referring them to an insurance agent.

Scotty: Right, cycle.

Mike: That's the way the mortgage, the buying cycle goes. In this case because I'm the host of the event, I'll even post in the new to town group. That's one of the groups I'll post in is the people that are specifically new here.

Scotty: Wow.

Mike: So, they're renting typically.

Scotty: Wow.

Mike: And they're meeting me and now I'm able to refer deals out to agents like her, right.

Scotty: Unbelievable.

Mike: They're good, good deals. So, to me, man, it's been phenomenal on so many levels. I wanna thank you for your help, man. Cause your guidance, your marketing, the reach, man, it's been game changing for me, man. [12:36.3]

Scotty: You know, what's funny is the one big, big, big thing that got out of that is you get to do what you love to do with who you want to do it with. You pick right. And the right people. We always talk about this every day, Mike, the right people come in the wrong people stay away. Now you’re, you're like you've made so many good friends because this is what we love to do. Your insurance buddy and you, and you tell 'em, here's what we're gonna talk about. Here's what we're gonna do. Here's how we're gonna hang. And Hey, if you wanna hang with us on the beach, come and hang. If you don't like that, don't come. You know like it's no big deal. And you got 90 RSVPs of all their contact info.

Mike: Yup.

Scotty: Like insane, right.

Mike: Yup.

Scotty: I don't even know anything about meetup, but holy crap. If I was to, I mean, I'm, I'm literally gonna be like not sleeping tonight, thinking about, you know what I mean so. [13:20.9]

Mike: That's a good point you made because we upgraded our account and it still costs nothing.

Scotty: Right.

Mike: I'd have to ask my buddy. I think it was like 15 bucks a month to upgrade it. They give us all the emails. So even the cats that didn't show to the last event.

Scotty: Wow.

Mike: We still got their emails, brother.

Scotty: Wow.

Mike: I could re target them on Facebook if I wanted. You know, I could obviously email them.

Scotty: Endless.

Mike: And the cool thing about this. One of the coolest pieces is that anybody that goes to a meetup, just like I did, they are literally there to meet people to be sociable. I've never been around more friendly, outgoing, just really down to earth cool people than these folks that have all gathered together to make new friends. I have some friends that are like a little shy. Even some people in the office I was chatting to about coming and they were getting cold feet. I'm like, no, no, you don't understand. These people are just like, they want to be meeting you. So, if you've ever, you know, I know some places are more open than others. I do know, I saw a number of people doing like virtual meetups, you know, classes and fun things online. We do all of ours outside and they, again, it's just things I like to do. Cause I like to get outta the house.

Scotty: Yeah.

Mike: But man, if you like hosting things.

Scotty: Unreal.

Mike: If you wanna host something, pick something that you enjoy to do. Oh, you wanna know? Good. All man, I didn't even think about this. [14:27.1]

Scotty: Okay.

Mike: So, my friend, Hailey, all right, who actually sold me my home.

Scotty: Yup.

Mike: She's a great, great agent over Orlando. She's obsessed with the color purple.

Scotty: Hmm.

Mike: And I'm gonna, I'm gonna say the word obsessed a little conservatively, all right. She's like, like over the top, right. Hailey, if you're listening to this, you know what I'm talking about? If she's purple, everything purples on her brain all right. Like down to everything you can imagine. She loves purple, all right. And she got this idea from me. So, she hosted a meetup, she called the purple party.

Scotty: Wow.

Mike: Everybody, she hosted at a, it was at a bar or a brewery. I think it was at a brewery and it was the purple party. Everybody there had to wear the color purple. So, they knew how to identify each other.

Scotty: WHAT!

Mike: And she ended up getting a million-dollar listing. It was like a $900,000 something dollar listing from this older lady who showed up to the meetup by herself wearing purple. She loved Hailey. They hit it off. Hit a great little chat. Next you know, it was like a historic home over in Orlando.

Scotty: Oh my God. [15:18.4]

Mike: She got this almost million-dollar listing cause she hosted the purple party. Guys, just pick something you enjoy.

Scotty: Oh.

Mike: If you like the plate chess, throw a chess, meet up. If you like yoga.

Scotty: Wow.

Mike: We're doing a yoga one soon, throw a yoga one.

Scotty: No kidding.

Mike: You know, if you like doing happy hours at the beach, do happy hour at the beach right. Like do something cool. But do something you enjoy to do that you would've done anyway. And then you're gonna find those, and, and track those type of people. Hailey loves purple. She found an older woman that loves purple too. And then ended up selling her home, right.

Scotty: What the! Mike, this is just epic man. Epic. It's all about relationships. So, you know, we're in sales. So, more people you can talk to that, like what you do. I mean, it's just, it's kind of like surreal, you know what I mean? I'm not speechless that much, but I'm kind of speechless right now, brother.

Mike: We got video on, right?

Scotty: Yeah.

Mike: All right. Let me see. I, I know some of your people may be listening, but if I could pull this up really fast.

Scotty: Yeah man.So, here's a picture. What we're looking at is a picture of Mike in his last event. There's literally, I don't know I'm guessing 60 people there.

Mike: Yeah.

Scotty: And they all took a picture together at this brewery.

Mike: Here, I’ll show you this one, here.

Scotty: So how long do these last Mike, how long do these last? 86 people. [16:18.5]

Mike: That was one of the recent ones. So, we host them, the time range can change depending on the type of event. When I do something during the week, like that was on a Thursday night, we do them from 7 to 10.

Scotty: Okay. Okay.

Mike: So right after everybody's getting off work, they're already to unwind, to have fun. We don't do it's super late.

Scotty: Yep.

Mike: And what we notice is, you know, like 86 people, RSVP’d, about 60, 70% actually show up. It doesn't all come at once, all right.So it comes throughout the night.

Scotty: Yeah.

Mike: Until there's like a peak point. I try to get a group picture at that peak point. So, during the week, like a Tuesday or Thursday, we'll do it from 7 to 10. On the weekend, when we do our barbecue or park barbecues or beach meetups, those will be longer. We'll do those for typically four or five hours from like 12 to 4, 12 to 5, something like that, when we have a little bit more time on a Saturday or a Sunday.

Scotty: Do you personally do an intro and say, Hey man, thanks for everybody for coming. Appreciate you guys. My name's Mike, Magic Mike and I man, I'm the one that kind of hosts this party. Do you, I mean, do you put that out there?

Mike: Absolutely. What I do is I greet everybody.

Scotty: Yeah.

Mike: And this is one of the most important pieces of why I've, I've had immensely positive feedback from people telling me how our meetups are different than others. And the big aspect of it is the greeting, right. Remember I told you the first one I went to people thought I hosted it.

Scotty: Yeah, yeah, yeah.

Mike: Cause no one introduced themselves.

Scotty: Cause you were, right, right, right, right. [17:32.0]

Mike: Well, I make sure that that never happens at ours and people have told me, I just bumped into to two friends of mine, somewhere from the meetup. And they said, Hey, you know, we went to some other ones and it was a little bit more awkward. I don't even know who was hosting it. It wasn't that warm welcome. I just wanna like say thanks for being so nice. It really helped me kind of ease into the group and you introduce me to people. So, there's definitely a science to it. But what I do Scotty, is that I'm standing by the door or my buddy, cause I, I kind of co-host it. So, we'll take turns, right. One guy will be working the room. The other one will be front for the new people, right. We got a plan.

Scotty: Okay. Okay.

Mike: And we switch off, we switch off. So, people come in, we greet them and I'll say, Hey, you here for the meet up. And they go, yeah, yeah, I am. Cool, Hey I’m Mike. Nice to meet you. Have you been to a meetup before? A lot of the time they say no is actually my first one. Cool, awesome. I remember my first meetup. This is gonna be a great time. Hey, what do you do? And they tell me, right. Hey, I'm I'm getting a lot of like.

Scotty: Oh my god. [18:22.4]

Mike: I'm getting people, moved all over. Hey, a lot of like engineers, sales people, business owners, I meet a lot of like high level cats.

Scotty: Wow.

Mike: I'll say like really, really like, like cool people. And by the law of reciprocation.

Scotty: Yeah.

Mike: They’ll ask, well, what do you do? I tell them, well, you know, I host a lot of these meetups. I actually do a lot of this for fun. Look, I'm a, a mortgage coach. I help other loan officers like my mom. That's what my mom and my family does. My brother, Alex, he's over there. But you know, he's a licensed loan professional. If you know anybody, he'd be happy to help you out. But I coach other people on how they sell loans.

Scotty: Wow.

Mike: And they go no way. That's awesome. So, then I get their number, Mike, meet up post. I text him again, mortgage family, you know.

Scotty: Wow.

Mike: And anybody and I just send them right over. Anybody's interested. Cool. Let me send you over to mom. And just like with Tabitha.

Scotty: Yeah.

Mike: Just like Joe Sways done with insurance. Man it's.

Scotty: Unreal. [19:12.3]

Mike: Yeah. So, I absolutely. So, there's two things. I greet them at the door personally and make them all feel very welcomed. And oftentimes they'll even get their contact info like right out the gate. And then two at the peak point in time, took me a little while to kind of figure out when that was. It's kind of like a little bit over halfway through the event when we're at peak maximum attendance before peak people start leaving, I try to get a big group photo and I always I'm known for doing a toast. Hey guys, cheers. Thanks for being here. Appreciate you more than, you know, we started this to connect more people in the city that we love. Hey, don't forget, you know, my buddy, Hey, I do insurance and da da, da, da, da. We do a big call to action. And everyone's like, yeah. You know, so we do.

Scotty: Oh my god.

Mike: We greet them at the, and then we do a big announcement when we do the group picture.

Scotty: Wow. What about age, man? Is there a variety or is it your age? Is it like what's the age look like?

Mike: Great question. It really is all over.

Scotty: Okay.

Mike: We have cats from their young twenties, upwards to 60.

Scotty: Wow.

Mike: I'd say about 60 years old.

Scotty: Wow. Okay.

Mike: And some of the people I've grown closest with that re currently come back or twice my age, you know.

Scotty: Wow.

Mike: They're, they're 50, 60 years old and they, they fit in like again, everybody going to these events are here to interact, to socialize. They're all here for the same exact reason. You can have a group that's a bit more targeted and it gives you those variables to put in age range. We don't. I'll tell you a little secret. You know what? I'm gonna tell you the, the secret. Okay, Scotty.

Scotty: Here we go man. [20:34.9]

Mike: I haven't, I haven't shared this one.

Scotty: We got to stop the recorder. Do I gotta stop the recorder?

Mike: No man.

Scotty: All right, all right.

Mike: I haven't told, I haven't told anybody this one, all right.

Scotty: Okay, all right.

Mike: All right. I'll do it for your show. I'll do it for your show, all right.

Scotty: Okay. All right.

Mike: So, on meetup, there's different. You can start your own group like I started mine life in 727, but you can also post, you can become a host in other groups.

Scotty: Oh wow.

Mike: For example, the young professionals of St. Pete group, the new to town group, the beach group, you know, the couples’ group. Whatever it is right, there's all different types of that you can post it. Most
people, when they have an event, they only post it in one, their own or like whatever, like the young professionals group.

Scotty: Ahhh.

Mike: We post in all of them.

Scotty: Wow.

Mike: And they don't realize that. So, some people that were new to town, some that are young professionals, some that are here from the beach group and they don't all realize that they're all coming from different funnels. [21:25.5]

Scotty: Wow.

Mike: But the world here at my group now, and then I funnel them into my own just to make sure. But because of that, we do get a different.

Scotty: Secret sauce.

Mike: Wide range of different types of personalities and age ranges. One of my more successful groups let's say is the young professionals at St. Pete group. And those really range as say from 25 to 45. So, it's still a big range.

Scotty: Yeah.

Mike: But absolutely the ones I do, man. I mean.

Scotty: Wow.

Mike: They're all adults, right. They're all people at least over 21, right.

Scotty: Crazy.

Mike: And it does range all the way up, man. I'd say the average range from my group is somewhere around 30 to 40.

Scotty: Wow. That's awesome. Last question, man. Do people, I don't know anything about these meetups. So, do, do people expect a presentation or is it just to socialize? Have you ever been to a meetup where somebody gives a 10 minute? Hey man, just wanted to share with you guys little pitch for themselves or a pitch for a business or is it just, I love the intro at the door. I love the, you know, either one of those, what do you feel about that? [22:19.7]

Mike: Oh, totally. I've been to so many. I've been to a lot of these real estate ones where they always have, you know, they all have a sponsor. That's something else we're playing around with is getting sponsors like to come in to like promote to the group, right. You know, like we have a yoga instructor, we have yoga instructors coming and teaching a free class so she can market to the group and things like that. So yeah, absolutely. I've been to quite a few where people will do a quick 10-minute presentation, speech, call to action.

Scotty: Okay.

Mike: I don't wanna necessarily say it's expected.

Scotty: Okay.

Mike: But it's absolutely welcomed. Nobody goes to these awesome gatherings for free and looks at you, weird for, you know, promoting yourself. They really do respect us. They, I feel like people are almost surprised that we haven't been doing that, quite frankly.

Scotty: Yeah, yeah, yeah, right.

Mike: It’s, it’s more than appropriate, absolutely.

Scotty: Unbelievable. Mike you’re just a diamond in the rough man. Truly, truly, truly appreciate your friendship. Appreciate everything we've done together, can't wait for the next event. And man, anything I can ever do for you, man. Man, if you guys haven't had a call with Mike, you're just plum. I'll just say it, man. I'm gonna say this you're plum crazy. Cause this guy's got more energy and more knowledge than probably Carl and I put together. He's probably forgot more than what than we'll ever know. Because you talk to so many people, you hear so many things all day every day and like just unbelievable what you've done for. Dude you've lit so many candles. It's not even funny, bro. So, you've helped so many people. It's just unbelievable. So, thank you. Thank you. Thank you from the bottom of my heart. Unbelievable man. Love you, bro. [23:46.2]

Mike: I love you too, man.

Scotty: Thanks for being you, man.

Mike: Man, it's an honor just to even hear that from you man, cause you're just a living talking legend in the industry, man. So likewise, I love you too. And if anybody that's listened to this needs my help, please reach out to me.

Scotty: Yeah.

Mike: Over at the Animals and we'll we'll help you out.

Scotty: Absolutely. And if you wanna strategy call, go to thelobc.com L O, thelobc.com takes you to a sign up. Just get on there, get on the phone with Mike or one of his team members, man. He's got an unbelievable team there. And guys, thanks for being here. Thanks for listening. Mike, as always appreciate your brother. See you next month. Guys, thanks for listening to Millionaire Loan Officer powered by Mortgage Marketing Animals and The Loan Officer Breakfast Club. Be safe and we'll see you next time. Take care. [24:25.2]

I'm a Millionaire Loan Officer.

Thank you for tuning into the Millionaire Loan Officer podcast with your host Scott Hudspeth, don't forget to visit MLOlive.com to have your questions answered. See you next time. [24:44.6]

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