How many times have you heard from marketing ‘gurus’ and so called experts that the best way to build a successful and profitable business is to have multiple products at multiple price ranges?
On the surface it seems logical but having more products creates even more problems than you could ever imagine.
And the sad fact is, 95% of entrepreneurs get brainwashed by this massive scam!
In today’s show, Chris and Taylor share with you why using the ascension model in your business is costing you tremendous amounts of time and money. If you’re not familiar with the ascension model, let me get you up to speed…
Essentially, it’s the process of moving your customers from lower cost, less profitable products to higher cost, more profitable ones.
Strapped for time? Here’s some of the show highlights:
- Why using the ascension model is the longest and most painful way to the revenue you want. 2:00
- The reason your business never seems to really ‘take off’ the proverbial business runway (and why others are soaring into the stratosphere). 5:00
- Why you’re most probably undercharging for your services and how to fix it 11:40
Most entrepreneurs and business owners get stuck in the trap of believing that more is better. The more products you have, the bigger your email list is, the more customers you can accommodate and the more profit you can generate.
This couldn’t be further from the truth.
There’s only two things you need to focus on to achieve the business goals you want – and the guys share these with you in this episode.
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Plug in – Take notes – Enjoy today’s show!