Whether you like it or not, the advertising landscape is changing faster than ever before.
ChatGPT, iOS14.5, and TikTok personalized ads were all introduced in the last 2 years… and there are more innovations to come.
Agencies who don’t adapt, die.
That’s the bad news. The good news?
If you stay on top of innovations, you’ll develop a reputation so that potential clients ask for your name first.
Even better news: today’s guest, strategy consultant Brian Kessman will show you how.
In this episode, you’ll discover how to scale your advertising agency (even as new technologies leave other advertisers behind).
Show Highlights Include:
- The “Anti-Hierarchy” method that keeps your agency on the cutting edge of your market (and survive the next crisis) (1:39)
- How to develop saintly patience in minutes a day. All it takes is a post-it note and a pen (7:23)
- How waking up at 5 am could be the greatest decision of your life (even if you’re normally a night owl) (9:54)
- Why best practices could kill your agency in The AI Age of Marketing (and how to thrive instead) (12:44)
To connect with Brian Kessman, please visit: