Whether you like it or not, the advertising landscape is changing faster than ever before.
ChatGPT, iOS14.5, and TikTok personalized ads were all introduced in the last 2 years… and there are more innovations to come.
Agencies who don’t adapt, die.
That’s the bad news. The good news?
If you stay on top of innovations, you’ll develop a reputation so that potential clients ask for your name first.
Even better news: today’s guest, strategy consultant Brian Kessman will show you how.
In this episode, you’ll discover how to scale your advertising agency (even as new technologies leave other advertisers behind).
Listen now.
Show Highlights Include:
- The “Anti-Hierarchy” method that keeps your agency on the cutting edge of your market (and survive the next crisis) (1:39)
- How to develop saintly patience in minutes a day. All it takes is a post-it note and a pen (7:23)
- How waking up at 5 am could be the greatest decision of your life (even if you’re normally a night owl) (9:54)
- Why best practices could kill your agency in The AI Age of Marketing (and how to thrive instead) (12:44)
To connect with Brian Kessman, please visit:
https://www.linkedin.com/in/briankessman/
