I get a kick every time I hear someone talking about “BOTS” as if it were something new.
But that's how marketing works.
In “Breakthrough Advertising” the late Eugene Schwartz talks about the idea of market sophistication.
And how your ads change depending on how sophisticated your market is.
So let's take this “BOTS” phenomenon.
Just mention the word “BOT” in a room full of marketers and you'll see a bunch of nerd boners pitching tents.
It's like that each year,
People slap a new name on old shyit to make it sexy again.
You ever hear of an autoresponder?
That's a BOT
You ever hear of dripping content?
That's a BOT.
BOT's are a brand new twist on the idea of automation.
Anyways, I'm sharing some of the “BOTS” I use in my business to take month long vacations, keep delivering content, and bringing in new leads every day inside the next issue of my Podcast Mogul newsletter.
You want my bots? Then subscribe now at http://PodcastMogul.com
Producer Jonathan
