If you’ve got a profitable paid traffic strategy, you know how great it feels to pay an amount of money and reliably get a multiple of it back. Maybe you’re still working on building your profitable marketing strategy online.… READ MORE
There is a lot of good marketing advice out there. Some of it is high-level, talking about proven principles and abstract concepts. That kind of advice is essential—you need to learn about strategy and what makes marketing successful in the long-term.… READ MORE
If you keep up with what happens in marketing, you’ve probably heard about chatbots. They seem to be all the rage right now.
While hype often lies, the numbers chatbots can pull for savvy marketers are astounding.… READ MORE
Being an entrepreneur is hard. First, you have to “take the plunge” and work up the courage to start your business. Then, the real difficulty sets in. You have to learn, invest and you will inevitably fail at some things.… READ MORE
On the Get Optimized podcast, the focus is on scaling your business, acquiring new customers and marketing profitably.
While those things are great and necessary for a successful business, your business performance often depends on your own performance.… READ MORE
You’ve probably heard marketing gurus tout the value of content. Maybe you’ve even filled your blog, started a YouTube channel or linked your articles on social media. But here’s the big problem with gurus shouting CONTENT from the rooftops:
Everybody says you need content, but few know how to create content which turns strangers into clients.… READ MORE
If you have a business which generates sales, you might be hungry to scale it up to increase sales, make more money and upgrade your lifestyle.
Obviously, scaling a business takes work—and you’re a business owner, so chances are you’re busy and have too much on your plate already.… READ MORE
You’ve probably been told you need to create content for a plethora of reasons. Some say you need it for SEO, some recommend it to create authority and others use it for customer acquisition.
But in today’s day in age, content has become such a huge topic that it becomes confusing quickly.… READ MORE
If you’ve been in business or marketing for any amount of time, you know how progress often seems to come at a snail’s pace—especially when you’re on your first business.
And it’s tiring: You see everybody around you succeed.… READ MORE
When you were a child, your parents probably kept an eye on who you spent time with to make sure you don’t start life on the wrong path.
What might be a more or less fond childhood memory for you originates with a timeless truth about life: You become like the people you associate with.… READ MORE